Report: Trendy Toy Transaction Value Surges Over 300% in Q2 This Year
The "2025 Xianyu Trendy Toys Consumption Insight Report" was released on September 9. According to the report, trendy toy transactions will see explosive growth in 2025, with both order volume and transaction value in the second quarter increasing by over 300%. The domestic trendy toy market is accelerating its differentiation, and new IPs are entering a golden period of growth. LABUBU has topped the sales chart for two consecutive years, while five major IPs including Xingxingren, Rayan, and WAKUKU have entered the top 20 for the first time. Currently, the domestic trendy toy market is dominated by original Chinese IPs, with only four overseas IPs making it into the top 20 in sales in the first half of the year. In the first half of 2025, orders for soft vinyl and plush trendy toys on the Xianyu platform surged to 240 times that of the same period in 2024, with LABUBU, DIMOO, and SKULLPANDA among the most sought-after IPs.
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