Wuliangye Invests in Automaker With New Offer: Buy a Car and Enjoy 25% Off Liquor

As competition in the automotive industry becomes increasingly fierce, major car manufacturers are constantly seeking differentiated competitive strategies. Recently, Yibin Kaiyi Automobile Co., Ltd. (“Kaiyi Automobile”), a company partly owned by Wuliangye Group, launched a new vehicle, bringing a pleasant surprise to the market.

The information shows that in addition to the product strength of the vehicles themselves, the unique benefits provided by Kaiyi Auto to car owners have attracted widespread attention. Car owners can purchase various Wuliangye liquors, including the eighth generation of Puwu, at a 25% discount.

Image source: Kaiyi Auto

In June this year, Kaiyi Auto released a new version of the Shiyue Mate series, priced between 59,900 yuan and 69,900 yuan. It is understood that customers who purchase any Kaiyi model can also buy Wuliangye liquor products at a 25% discount. The specific method is through the Kaiyi Auto App, where after purchasing a car and registering as a member, the discounted products will be displayed.

Kaiyi Automobile is controlled by the Yibin government, with Wuliangye Group as a shareholder. Established in Wuhu, Anhui Province in 2014, it has been committed to making a mark in the automotive market. Since settling in Yibin in 2017, Kaiyi Automobile has deeply integrated regional advantageous resources and, relying on Chery Automobile's profound expertise in vehicle research and development and manufacturing processes, has built a solid technological barrier.

In the first half of 2025, data shows that Keyi's production and sales exceeded 60,000 units, with exports growing by more than 300% year-on-year, and the cumulative user base surpassing 300,000. Currently, Keyi Auto has established a comprehensive product matrix covering SUVs, sedans, and MPVs, and has launched various models such as Xuanjie, Xuandu, Kunlun, and Shiyue.

As a giant in the baijiu industry, Wuliangye Group has been actively exploring the path of diversified development in recent years.

In 2017, the company invested in Cowin Auto. Now, by integrating car purchase benefits with its liquor business, it aims to create a new consumer experience and achieve industrial synergy. This innovative initiative is expected to attract more consumer attention across different consumption sectors. With the launch of new vehicles and the implementation of these benefits, the market response is worth closely monitoring.