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Wei Jianjun and Dunhuang Create a Dreamlike Collaboration, Endowing Great Wall Motors with Cultural Connotation

ZAKER Automotive 2025-09-22 14:00:02

On the afternoon of September 19, Wei Jianjun, chairman of Great Wall Motors, traveled to Dunhuang, where he explored the Yumen Pass, Crescent Lake, and the Mogao Caves with Li Jingjing, host of CCTV News' "China Economic Gravity Field," and Zhang Chunsheng, deputy director of the Dunhuang Cultural Relics Protection Center and deputy curator of the Dunhuang Museum. Through a deep dialogue contrasting ancient and modern perspectives, they drew insights from Dunhuang's cultural history, embodying the "Spirit of the Great Wall," which includes exploration, perseverance, confidence, and heritage, while also seeking to understand the "Spirit of the Great Wall" represented by Great Wall Motors in the new era.

This is another deep integration of Great Wall Motors with Chinese culture following the tribute to Dujiangyan. Previously, Wei Jianjun deeply integrated and interpreted Great Wall Motors' Hi4 technology with the millennium-old water management philosophy of Dujiangyan, paying tribute to Dujiangyan through technological inheritance and innovation, and expressing understanding and reflection on the governance philosophy of Dujiangyan.

In the face of the millennium cultural treasure of Dunhuang, Dunhuang X Great Wall Motors co-creates and co-exists, inheriting the essence of Dunhuang culture through innovative design aesthetics. By integrating art into automotive products, the world can feel the charm and romance of Eastern aesthetics through Great Wall Motors. The "Dunhuang Green" of the Tank 500 is not only an innovation in color but also a successful breakthrough of cultural symbols, embodying the grandeur and vision of a dialogue with a thousand-year civilization.

Under the witness of CCTV, Great Wall Motors donated work vehicles and straw checkerboards to the Dunhuang desertification control project, taking action to protect the thousand-year-old civilization of the Mogao Caves. This is not only the responsibility of a Chinese brand but also the fulfillment of a mission recognized by the nation and trusted by users.

In this conversation, Wei Jianjun linked the ancient Great Wall to the Silk Road business travel, discussing the thoughts on Chinese automobile exports. He elaborated on Great Wall's consistent long-term thinking over the past 35 years and emphasized that going abroad should focus on the long term, avoiding short-term thinking. He stressed the importance of relying on quality to penetrate overseas markets and showcasing the responsibility of Chinese brands. He proposed a new model for industrial output advocated by Great Wall Motors, which not only exports products but also integrates into local cultures, bringing employment and tax revenue, achieving true win-win outcomes.

Wei Jianjun's multiple interactions with Dunhuang go far beyond commercial boundaries. He personally participated in the off-road endurance race and interpreted the spirit of the Silk Road from the perspective of the Yumenguan Pass, essentially honoring Chinese traditions and conveying a belief in exploration through his dual identity as an entrepreneur and cultural practitioner. Great Wall Motors acts like a modern caravan, continuing this "mutual journey" that spans thousands of years through the integration of technology, wisdom, and culture.

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Wei Jianjun and Dunhuang Create a Dreamlike Collaboration, Endowing Great Wall Motors with Cultural Connotation

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