Upgrade Your Positioning Just by Changing the Name: Real-Life Shots of the Haval Big Dog PLUS

As a product personally named by Wei Jianjun, the boss of Great Wall.Haval Big DogAfter going public, its popularity has not only surged but its sales have also been steadily increasing. It has even started to The group's product magical naming has begun, but subsequently things like First Love, Divine Beasts, 、Macchiatonone of them have become blockbuster models again, and even after the launch of the second-generation Big Dog, the sales of the Big Dog series have failed to recapture their former glory. So this time, The brand has renamed the second-generation Big Dog as Big Dog PLUS, firstly to prevent this treasure model from disappearing, and secondly to broaden the user base of the Dog series, aiming to become the next hit product in the Dog category.

The Product Logic Behind Name Changes

Haval has officially announced the renaming of the "Second Generation Big Dog" to Haval Big Dog PLUS. This adjustment is not a simple facelift but a strategic restructuring: the Big Dog PLUS focuses on the "family-oriented off-road" market, forming a twin model alongside the current Big Dog (positioned as "young and trendy"). Matrix, their dynamics and scenarios are complementary rather than iterative.

The naming of Big Dog PLUS also signifies its separation from the current Big Dog, with the two becoming products of different levels. To enhance performance attributes, Big Dog PLUS becomes the first model in the dog category to introduce Great Wall's second-generation Hi4 plug-in hybrid system, while the fuel version simultaneously offers 2.0T/1.5T options.

Maintaining the appearance with light off-road elements

The Haval Big Dog PLUS retains the square-box off-road genes while softening aggressive lines and shifting the design focus towards the functional needs of family users. Its appearance is more like a "reliable partner in workwear" rather than a purely rugged off-road machine, maintaining a light off-road product positioning overall. In terms of exterior paint colors, the Haval Big Dog PLUS offers five color options: Golden Armor, Dark Green Scale Armor, Black Iron Light, Sharp White Light, and Mysterious Black Armor.

In terms of front-end design, the Big Dog PLUS adopts an armor-inspired design concept, conveying a sense of power to communicate the vehicle’s strong protective capabilities for families. The lines abandon complex edges and corners, instead using large curvature surfaces to create a stylish yet composed visual effect.

The front air intake grille features six horizontal chrome strips, officially referred to as the "Gilded Armor" element. While ensuring a sense of strength and security, it does not have overly sharp edges or muscular lines, making it clearly more suitable for family-oriented users' aesthetics. Additionally, the "HAVAL" logo on the grille is quite special; it displays a metallic texture during the day and reveals a lighting effect when the headlights are turned on at night.

The circular headlamp design continues the style of the Big Dog series, with 80 LED beads that can adaptively adjust the high and low beams according to ambient brightness. According to official data, the low beam luminous flux of this headlamp is 1180lm, and the high beam luminous flux is 2060lm.

In terms of body dimensions, there are no changes compared to the second-generation Big Dog, with a length, width, and height of 4705mm/1908mm/1780mm and a wheelbase of 2810mm. Compared to its competitor, the Jetour Traveler, it has a slight advantage in wheelbase.

The vehicle has a minimum ground clearance of 200mm when unloaded, allowing it to pass over small obstacles without any issues. Additionally, the vehicle is equipped with fixed side steps that can support up to 200kg, making it easier for children and elderly passengers to get on and off.

At the rear of the vehicle, the roofline gradually narrows, making the tail appear more compact. The black roof rack and the robust bumper design balance aesthetics and practicality. They not only enhance the vehicle's sense of power and light off-road capability but also ensure expanded loading capacity and safety in actual use.

The taillight design is distinctive, displaying an inverted "Ω" shaped light strip when illuminated at night. The relatively wide light strip also enhances nighttime visibility. Additionally, to prevent damage caused by gravel impacts, the DaGou PLUS features a thickened overall light cover.

The fender flares with strong armor elements are enhanced with rivets and other details, boosting the wide-body visual effect and sense of power of the vehicle. As for the wheels, the vehicle is equipped with 20-inch battle-axe styled 6-spoke rims, complementing the powerful design of the fender flares.

Fully meet the configuration and space requirements of household users

The interior of the Haval Big Dog PLUS is centered around the concept of a "Mountain and Wilderness Meeting Room." Incorporating home comfort into the mechanical foundation of hardcore off-road vehicles. There are two color schemes: Yunjin Rice and Ebony Black. The vehicle cabin is extensively wrapped in soft materials, especially in high-touch areas, providing a very skin-friendly touch. Dual temperature control...Car refrigeratorLocated beneath the central armrest, with a capacity of 4.5L, it can be adjusted between -15°C for cooling and 50°C for heating.

The front windshield of the vehicle uses 4.0mm double-layer laminated glass, and 3.5kg/m³ soundproof cotton is added to the carpet layer underfoot to ensure the overall sound insulation effect of the vehicle.

The dashboard display is divided into two screens, upper and lower, which effectively prevents the steering wheel from obstructing the screen information. Combined with the HUD head-up display, this design can maximize the amount of information presented.

The Dagu PLUS still uses a 14.6-inch central display, which supports a resolution of 1920 × 1080, providing clear visuals. The vehicle's infotainment system runs on Coffee OS 3 and is powered by the 8155 chip, ensuring smooth finger operation and fast response times. In addition, the vehicle comes pre-installed with a wide range of practical apps, including Amap and Ximalaya, making it more convenient to use. The vehicle also supports dual-zone voice control, with a voice recognition rate of around 80% even in noisy environments.

The outer diameter of the D-shaped steering wheel is relatively small, which can enhance the visibility of the instrument panel. The leather-wrapped steering wheel provides a comfortable overall grip.

As a light off-road product, the Big Dog PLUS still retains 20 physical buttons in the cabin. The buttons are crafted with a piano lacquer finish, enhancing the sense of luxury. Additionally, the physical buttons for frequently used functions such as air conditioning and defogging are independently arranged, allowing for more precise blind operation.

The storage space utilization of the Big Dog PLUS is also excellent. A 9L storage compartment is designed in the hollowed-out area under the electronic gear lever, which can easily accommodate a woman's handbag.

The door panel storage compartment uses a layered design, with the upper layer serving as an independent horizontal placement area secured by elastic straps. The lower layer is a traditional storage compartment.

The DaGou PLUS retains the front passenger armrest while also designing a spacious glove box, adding off-road features while ensuring storage capacity.

The rear row features relatively simple functions, equipped with independent air vents and a TYPE-C charging port.

Panoramic sunroofThe size reaches 1.14 square meters, providing an excellent view of the starry sky. In addition, the rear row is also equipped with physical controls.Sunshade curtainThis enhances sun protection and privacy for second-row passengers.

The seats of the Big Dog PLUS feature a high-density support layer and integrated side bolsters, enhancing overall seating comfort. In terms of configuration, the driver’s seat supports 8-way electric adjustment and 4-way lumbar support, while the front passenger seat offers 4-way adjustment. Additionally, the seat ventilation function uses a cushion air-intake design to avoid discomfort caused by direct exposure to cold air.

The second-row seats can be adjusted in two stages at 27° / 32°, and the seats also support dual-zone ventilation for both the cushion and the backrest, with three-speed fan adjustment.

The Big Dog PLUS adopts a long wheelbase and short overhang design, giving it a wheelbase of 2810mm that accounts for 58.3% of the vehicle’s total length, thus ensuring a significant advantage in rear seat space. A test subject with a height of 178cm experienced both the front and rear seats, and found both headroom and legroom to be quite ample.

Three types of powertrains meet the needs of different groups of people.

The Big Dog PLUS offers three powertrain options, including the Hi4 version equipped with a 1.5T engine.Engine(123 kW / 167 hp) with front and rear dual motors (combined 278 kW / 375 horsepower 750 N·m, matched with a 2-speed DHT hybrid-specific transmission, supports a pure electric range of 102 km (NEDC), WLTC fuel consumption of 1.83 L/100 km when battery is depleted, and is equipped with electronic four-wheel drive and 7 terrain modes; the 2.0T gasoline version is powered by a 2.0T engine.Maximum Power175 kW (238 hp), peak torque 385 N·m, matched with a 9-speed wet-type transmission.Dual-clutch transmission(9DCT), 0-100 km/h acceleration in 7.8 seconds, WLTC combined fuel consumption of 8.3L/100km; the 1.5T fuel version has a maximum power of 135kW (184 horsepower), torque of 275N·m, paired with a 7-speed wet dual-clutch transmission (7DCT), WLTC combined fuel consumption of 7.6L/100km.

In addition, the Big Dog PLUS comes standard across the entire range with the sixth-generation Hande intelligent electronic four-wheel drive system, and the fuel version is equipped with a rear axle.Differential lockAfter locking, the single wheel escape torque reaches 3800 N·m, which can cover the needs of all-terrain scenarios.

In terms of intelligent assisted driving, the Big Dog PLUS features L2-level assisted driving capabilities, including Traffic Sign Recognition (TSR), Rear Cross Traffic Alert (RCTA), and Automatic Emergency Braking for pedestrians (AEB-P). Additionally, in terms of hardware, the vehicle is equipped with 12 ultrasonic radars and 4 surround-view cameras to maximize the accuracy of its assisted driving capabilities.

Editor's Note

Overall, the Big Dog PLUS ranks among the top in its class in terms of size and comfort. Its HI4 powertrain system has been tested across multiple models and enjoys a good reputation in actual use. As a former absolute leader in the SUV market, the Haval brand has gradually quieted down in the past two years, successively launching the second-generation Big Dog and the all-new...Haval H6None of the models were able to continue the market sales of the previous versions. This time, the second-generation Big Dog has been renamed Big Dog PLUS, with a positioning that more closely targets users in everyday family use scenarios. This is also to broaden the market appeal of the Big Dog, which previously leaned more towards off-road attributes. It is reported that the Big Dog PLUS will be launched on August 29.Chengdu Auto ShowThe pre-sale has been launched, with the expected pre-sale price ranging between 130,000 and 180,000 yuan. The new vehicle is scheduled to be officially launched in mid-September. It is hoped that the launch of the Big Dog PLUS will bring new sales growth opportunities for the Haval brand.