The Masterbatch Industry Here Fuels a Hundred-Billion-Level Market!
Zhangmutou, as a major plastic trading hub in the country, has an impressive industrial scale and influence. The region is home to nearly 8,000 plastic-related market entities, with an annual actual throughput exceeding 7.5 million tons. Its business scope covers various aspects, including plastic raw material trading, production and processing, and application development, forming a complete industrial closed-loop ecosystem.
Industry Status
Data shows that the actual annual transaction scale of the Zhangmutou plastic market is nearly 100 billion yuan, accounting for about one-third of the South China market and one-tenth of the national market.
At the same time, Zhangmutou has established business relations with more than 80 countries and regions worldwide, becoming an important "barometer" for observing the dynamics of the national and even global plastic markets.
Dongguan has over 70,000 plastic processing enterprises, and Zhangmutou, with its outstanding transportation and geographical advantages as well as a vast manufacturing base, has further solidified its core position in the national plastic industry.
Partial list of representative companies
Industrial chain support
A comprehensive support system
(I) Supply of Raw Materials
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Zhangmutou relies on the in the Pearl River Delta, which allows for easy access to core materials such as acrylonitrile butadiene styrene (ABS), polyethylene (PE), and polypropylene (PP).
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In which, the supply of ABS in the East China region accounts for over 50% of the national total, providing a stable raw material guarantee for masterbatch production.
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The local plastic market has gathered a large number of raw material traders, enabling one-stop procurement of various plastic raw materials such as PC and PA, further reducing the procurement costs and time costs for enterprises.
(2) Matching of Additives and Excipients
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Local enterprises can provide key additives for the production of masterbatches such as flame retardants, antioxidants, carbon black, and calcium carbonate, forming a "main material + auxiliary material" collaborative supply network.
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This supporting model not only ensures the stability of masterbatch production but also reduces the enterprise's additive costs through large-scale procurement, thereby enhancing the overall competitiveness of the industry.
(3) Production Equipment Support
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The core enterprises in the Changmutou color masterbatch industry generally adopt internationally advanced equipment. For example, Dongguan Dongwei Jinse Masterbatch Co., Ltd. has introduced multiple high-precision twin-screw machines imported from Germany, along with a series of advanced production and testing equipment, ensuring the stability and reliability of product quality from raw material input to finished product output.
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This investment in high-end equipment lays a technological foundation for the high-quality development of the color masterbatch industry.
Development History
From trade distribution to manufacturing upgrade
Initial Stage (Early 1990s)
With the vigorous development of manufacturing in Dongguan and surrounding cities, the demand for plastics, as the "industrial staple," has surged. Zhangmutou, leveraging its advantages as a transportation hub, quickly became an important distribution center for plastic raw material storage and trade, laying the foundation for the color masterbatch industry. During this period, color masterbatch production was primarily dominated by small workshop-style processing, with products mainly consisting of general-purpose types to meet the basic needs of the surrounding manufacturing industry.
(II) Growth Stage (2000-2010s)
Since the beginning of the 21st century, the local plastic market in Zhangmutou has continued to expand, with an increasingly complete range of trading varieties, attracting companies such as Dongwei Color Masterbatch to settle in and scale up production. Enterprises have begun to introduce standardized production equipment and quality systems, such as Dongwei Color Masterbatch obtaining ISO9001 certification in 2012, with products gradually expanding into export markets. At the same time, upstream and downstream supporting enterprises have accelerated their aggregation, forming a preliminary industrial synergy effect, which has promoted the rapid growth of the color masterbatch industry.
(3) Upgrade Phase (2020 to present)
In recent years, the Zhangmutou masterbatch industry has transitioned from "trade + simple processing" to "R&D + high-end manufacturing." Enterprises represented by Guangdong Jishu have achieved breakthroughs in both capacity and quality through increased investment and expansion (with a total investment of 400 million yuan to build a new base) and technological R&D (with R&D investment accounting for over 5%). They have grown into a national-level specialized, sophisticated, and innovative enterprise. By leveraging platforms such as the Zhangmutou Plastics Industry International Expo, these companies are accelerating their connection to domestic and international markets, with the proportion of new products continuously increasing, and the industry is moving towards high-end and international development.
After more than thirty years of development, the Zhangmutou masterbatch industry has transformed from a simple trading hub into a high-end manufacturing base that integrates R&D, production, and sales. In the future, with the continuous upgrading of the manufacturing industry in the Pearl River Delta and the deep integration of the global plastic market, the Zhangmutou masterbatch industry will further strengthen its industrial chain advantages, enhance its competitiveness in the global market through technological innovation and brand building.
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