The "glamorous transformation" of used washing machine parts, the new value of recycled plastics in the circular economy
After a decade of service, is the only destination for a washing machine the recycling bin? Borouge and its industry chain partners have crafted an astonishing answer with innovative technology—those plastic components that once spun countless loads of laundry are now transformed through professional recycling and targeted production design into stylish, eco-friendly household storage boxes. These products have crossed oceans to grace the shelves of high-end supermarkets and stood out among numerous competition entries, winning the "CPiS 2024 Sustainable Ecosystem Innovation Exploration Award"!
The Moment of Breaking Through
When Regenerated Plastic Meets High-End Applications
In the packaging industry, the notion that 'high recycled content equals low-end products' has long existed. Today, the Borou R&D team has broken this curse with their unique integrated solution for recycled plastics. They have perfectly blended post-consumer recycled polypropylene rPPB773 (PCR PP) with Borou's BH975MO, which features the Borstar® BNT technology. In collaboration with downstream customer Ningbo Henry Plastic Industry Co., Ltd., they have jointly created home furnishing products that balance environmental friendliness and performance. These storage boxes contain up to 50% post-consumer recycled polypropylene, each one a crystallization of technology.
With the help of Borouge BNT technology, achieve color consistency of products between different production batches.
With the complete Borouge CES solution, glossiness and impact strength comparable to virgin material can be achieved.
Using post-consumer recycled polypropylene (PCR PP) significantly reduces the carbon footprint compared to traditional processes.
As the CPiS judging committee stated:
"The award-winning works of PCR showcase the innovative applications of PCR materials in the packaging field. With unique design concepts and outstanding environmental performance, they have garnered high recognition from professional judges."
The virtuous cycle of green business
From the lab to global shelves
On the shelves of high-end supermarkets overseas, storage boxes labeled "Made with 50% PCR" are creating a sales legend.
Consumer Recognition: With the awakening of environmental awareness, more and more consumers are willing to pay for eco-friendly products, and the product experience of these storage boxes is no different from that of products made from new materials.
Industry chain win-win: Upstream recycling companies leverage the "Boluo Plan" to give more value to recycled waste, while downstream partners ensure the stability of product quality in manufacturing with the full set of material technology from Boluo.
Excitingly, this innovative solution has developed a scalable model—from washing machine components to home packaging and automotive parts, Borouge is integrating the concept of "recycled yet premium" into more industries.
"Sustainable Ecosystem Innovation Exploration Award"
The背后的 innovation password
At this CPiS forum, Borealis was the only polyolefin resin producer to receive an award, joining other leading domestic sustainable brands on the podium. This honor reflects Borealis's steadfast exploration and dedication to circular economy solutions.
Technology Deep Cultivation: Goal-Oriented Technical Solutions Focused on Application and Commercialization
Ecological Co-construction: Linking Over 20 Upstream and Downstream Enterprises to Build a Recycling Network
Value delivery: Achieve traceability of PCR material sources through GRS certification, allowing consumers to clearly witness the journey of recycling.
Chen Jiancheng, Vice President of Borou Packaging Division, said:
"Aligning with Borouge's commitment to achieving circular economy goals—we will continue to provide and further develop fully recyclable solutions, having now achieved the objective of incorporating recycled materials into our product portfolio. To this end, we are exploring new ways to reduce material usage, extend product durability, enhance reuse and recyclability through innovative design, and encourage all stakeholders in the supply chain to utilize as much recycled plastic as possible."
Conclusion · Making Change Within Reach
Next time you organize your wardrobe and use eco-friendly storage boxes, perhaps one of those boxes was once a part of the washing machine that held your favorite clothes ten years ago. This warm cycle is the green surprise that Borou brings to the world—using technology to turn sustainable development from a slogan into reality, becoming a tangible beauty at consumers' fingertips.
At this moment, every choice is defining the future. Are you ready to join this green circular economy transformation?
About Borstar® nucleation technology (BNT)
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BNT provides stronger, faster, and more uniform crystallization for polypropylene (PP).
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No nucleating agent of any form needs to be added.
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Uniformity
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Food Contact Approval (FDA)
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Not affected by color
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No volatility, no odor
The effect of BNT:
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Crystallize earlier, speed up faster.
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Uniform crystallinity
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The crystal nucleus is tiny.
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The crystal nuclei are of uniform size
Advantages of Polypropylene Production and Application:
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Shrinkage is not affected by color.
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Shorten the molding cycle
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Better balance of rigidity, toughness and fluidity
BNT
Not BNT
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