The 3rd Dongguan Printing and Packaging Exhibition · Box Family Conference Forum Successfully Concluded: Gathering Strength for Change, Collaborative Innovation, and Exploring the New Future of the Printing and Packaging Industry Together

The forum was opened by host Xiao Jian, who briefly introduced the background of the event and expressed gratitude to the sponsors and important guests.

Wang Baozhong from Tianjin Mingyu Packaging shared "How to Lead a Team to Increase Traffic Through the Role of a Monitor" and invited Wu Xiaoyi to take a group photo on stage. Wang Baozhong shared his experience of successfully transforming his cardboard packaging business through short videos.

Inspired by Teacher Wu Xiaoyi from Huayu Color Printing, he began to explore the short video track. By recording daily activities in the workshop and posting funny skits, he attracted a large amount of traffic and successfully drew in one-fifth of the customers.

Wang Baozhong emphasized that the key to short videos is authenticity and persistence, while refuting rumors about Wu Xiaoyi "harvesting leeks" and recognizing his contributions to the industry. He looked forward to the broad prospects of short videos in the packaging industry, encouraging more peers to join this track and jointly promote the digital transformation and innovative development of the industry.

Foshan Huayu Color Printing's Wu Xiaoyi delved into how "Worry-Free Printing & Worry-Free Media" can facilitate the grand integration of the printing and packaging industry ecosystem.

Wu Xiaoyi's perspective highlights the staged characteristics of industry development: small-batch production is an inevitable choice for current supply chain upgrades, while personalized demand relies on specific scenarios and technological maturity. The practices of Hucai demonstrate that enterprises must focus on rigid demand (small-batch) as their core competitiveness, while using personalization as a supplementary tool for differentiated competition, rather than blindly chasing market trends.

In the future, with the intensification of consumption stratification and technological advancements, personalization may gradually transform from a "pseudo-demand" into a real demand in niche markets, but its scalability still needs to overcome multiple barriers such as cost, technology, and consumer habits.

Tianyuan Co., Ltd. Zhou Xiaowei discussed the聚合symbiotic model of "Tianyuan Box Chain" to "Tianyuan Industrial Supplies New Retail". As the chairman of Guangdong Tianyuan Industrial Group Co., Ltd., Zhou Xiaowei deeply analyzed the current difficulties faced by the printing and packaging industry in his speech and proposed coping strategies.

Firstly, he outlined several major challenges faced by the printing and packaging industry, including supply chain pressures caused by disruptions in the international order, the impact of international trade barriers and tariff policies, as well as rising factory operating costs and the societal trend towards rational consumption. To address these challenges, Zhou Xiaowei proposed a strategy of "uniting with peers to keep warm," emphasizing the integration of supply chain resources to build a supply chain ecosystem for the printing and packaging industry. He introduced the project background of Tianyuan Industrial Supplies Supermarket, highlighting the pain points in industrial supplies procurement and the significance of the emergence of Tianyuan Industrial Supplies Supermarket.

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For the future, Win-Win Expo has already outlined its exhibition plans for 2025, including packaging and printing as well as beauty and personal care exhibitions in cities like Dongguan, Xiamen, and Ningbo, aiming to serve as a full industry chain platform. The vision of Win-Win Expo is to continue upholding the working philosophy of "empowering the industry and promoting its development," staying aligned with industry trends, exploring new technologies and high-quality users, and building a premium platform for suppliers and demand-side stakeholders to drive the sustainable growth of China's packaging and printing industry.

Zheng Yuelei from Jiujiang Wengmei Packaging shared insights on "How Standard Product Postal Box Production Bases Can Support the Separation of Production and Sales in E-commerce for Cartons." In his speech, Zheng analyzed the current situation of the carton industry and proposed solutions to break the deadlock. He pointed out that the carton industry is currently facing severe internal competition, with 90% of carton factories having thin profit margins. The main reasons for this are high procurement costs, production challenges (such as fragmented orders leading to frequent machine downtime for mold changes, aging equipment with high energy consumption), inventory black holes, and payment term issues. These problems result in carton factories having thin profits, and they are even "working for" upstream suppliers and downstream customers.

In response to these issues, Zheng Yuele proposed the franchise model of the country's largest e-commerce carton "super factory" as the key to breaking the deadlock. This model provides franchise carton manufacturers with the opportunity to reduce costs by 37% and double profits through shared standardized production, warehousing, 800 types of available stock, traffic empowerment, and nationwide delivery. Finally, Zheng Yuele urged small and medium-sized carton manufacturers to reform or revolutionize and join the super factory franchise model to collectively create a "JD" in the carton industry, achieving a win-win situation.

Li Qingfan from Zhongshan Lianfu Packaging discussed "How high value-added digital small batch packaging can connect with e-commerce channels to achieve nationwide delivery." Li Qingfan proposed a comprehensive strategy to integrate packaging resources to accelerate e-commerce development, aiming to quickly respond to the diversified and personalized packaging needs of the e-commerce industry through the introduction of digital small batch packaging technology, achieving low-cost, high-efficiency production customization. At the same time, an e-commerce packaging operation center will be established to integrate upstream and downstream resources, and a small batch packaging collaboration and delivery alliance will be formed to break geographical limitations, promoting resource sharing and efficient collaboration.

Furthermore, focusing on technological innovation and automated production to enhance efficiency, and strengthening strategic partnerships and resource integration to provide customers with one-stop packaging solutions. These measures collectively drive the sustainable and healthy development of the e-commerce packaging industry, aligning with industry trends and promising a bright future.

Zhao Ronggao from Dongguan Yongzhong Packaging shared on "E-commerce Customer Acquisition Alliance Delivery: How to Sell Heavy Packaging Nationwide." Representing Yongshen Packaging, he introduced the company's advantages in the heavy cardboard packaging field and the development of the national delivery autonomy alliance. Looking ahead, he hopes to discuss the development of the heavy packaging industry with more entrepreneurs and welcomes them to join the Heavy Packaging Alliance for cooperative win-win outcomes.

Xiao Jian concluded the forum with the theme "DeepSeek and the AI Era: Self-Media + E-commerce + AI = A Winning Combo," calling on the industry to "unite for change, collaborate, break free from internal competition, and innovate together."

In his speech, Xiao Jian delved into the pivotal role of Deepseek as a traffic gateway in the era where self-media, e-commerce, and AI converge. He emphasized that the ultimate goal of artificial intelligence is to reduce the marginal cost of personalized services and enhance service efficiency through intelligent means. Addressing the manufacturing sector, Xiao Jian noted that small enterprises face challenges in fully automating due to scale limitations, yet AI holds vast potential in boosting efficiency. He anticipated that the manufacturing industry would leverage AI to tackle massive information processing tasks, achieving high-efficiency production. Currently, AI has practical applications in areas such as packaging design, customer service, and goods distribution.

Xiao Jian also reminded that the ultimate goal of efficiency should be people-oriented and not be held hostage by AI's sole pursuit of efficiency. He encouraged the industry to actively try out new technologies and collectively promote the digital transformation and upgrade of the paper packaging industry.