Supply Chain Fully Transparent! Grasim Launches Sustainable and Traceable Cellulosic Filament Yarn

Raysileco directly embeds molecular-level and technologically traceable substances into yarn, marking a significant advancement in yarn manufacturing. This innovation provides end-to-end visibility of the product journey, enhancing confidence, transparency, and seamless verification for value chain partners from yarn production to retail. A key advantage of Raysileco is its integration of both physical and digital traceability technologies, ensuring transparency at every stage. By meeting the fashion industry's growing demand for transparency, Raysileco enables brands and partners to authenticate products and verify responsible sourcing throughout the entire supply chain.

Raysileco is manufactured at Grasim's strategic plants located in Kalyan (Maharashtra) and Veraval (Gujarat), reflecting the company's ongoing investment in smart, scalable, and technology-driven manufacturing capabilities.

Mr. Ghosh explained, "The traceability mechanism employs physical markers and digital technology. Our collaboration with TextileGenesis enables the secure traceability of sustainable viscose filament on the blockchain. We use unique digital tokens called Fibercoins to track the journey of the yarn from source to store, creating a tamper-proof real-time digital record for brands to monitor."

As global regulations become increasingly stringent and sustainability goals become more ambitious, leading global fashion brands are turning to traceability tools to ensure transparency and accountability. At Raysileco, sustainability is integrated into every stage of the product lifecycle, from sourcing natural raw materials to implementing environmentally responsible production practices, ultimately delivering a sustainable yarn that safely returns to nature at the end of its lifecycle.

Raysil remains the only company in the world to offer three different technologies for viscose filament yarn: PSY (Package Spun Yarn), CSY (Continuous Spun Yarn), and SSY (Short Stop Spun Yarn). With the launch of Raysileco, Grasim's cellulose fashion yarn business has set a new benchmark for transparent and responsible manufacturing in the global fashion industry.

About Raysil

Raysil is a luxury viscose filament brand made from 100% natural wood pulp. Raysil is renowned for its outstanding quality, softness, and elegant drape, creating comfortable and fashionable versatile fabrics. The yarn is manufactured by the cellulose fashion yarn business under Grasim Industries Limited, the flagship company of the Aditya Birla Group.

About Grasim Industries

Grasim Industries Limited is the flagship company of the Aditya Birla Group and one of the largest publicly listed companies in India. Founded in 1947, it originally started as a textile manufacturer in India. Today, it has evolved into a leading diversified player, holding a leadership position in many sectors. Grasim was awarded the prestigious Economic Times 2024 Corporate Consciousness Award for its pioneering leadership in Environmental, Social, and Governance (ESG) practices, reflecting its unwavering commitment to being a force for good. Grasim is dedicated to creating sustainable value for its more than 45,000 employees, over 252,000 shareholders, society, and customers.