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NIO's Li Bin: I didn't expect Europeans to be so slow in their work, which has cost us a lot in tuition fees.

Fast Technology 2025-03-25 10:25:26

On March 25, Kuai Technology reported that NIO Chairman Li Bin recently held a small communication meeting in Beijing, inviting more than a dozen institutions and media. During the meeting, he revealed a lot of information regarding NIO's recent organizational changes and profit targets.

Lee Tae-yeon said, "It has been ten years since I've bought a lot of tuition fees. Some things are beyond our capabilities, some are things we haven't done well enough, perhaps it's in our ability, skill or approach that's the problem. We have to keep this strength."

Li Bin gave an example, saying that Nio started selling cars in Norway in 2021, Munich team hired remotely, but no one went, they just transported the cars from China, opened stores, hired people, and provided training, and they sold pretty well.

We thought we could really make a splash in Europe, but we ended up paying tuition. While Norway is in Europe, it's very different from the rest of the continent and not the same thing.

Norway is a non-EU country, and we made a misjudgment by using Norway to replace Europe. We have made significant investments in Europe in recent years.European countries, including Germany, take a long time to construct and install power lines. It took ten months to build a single power station.

Li Bing emphasized, while heavily focusing on the domestic market, NIO will enter 25 countries and regions this year to support sales growth through internationalization.

However, next, Leapmotor, IM Motors, and NIO will enter the global market. NIO will partner with local entities – not through a dealer model, but with country-level partners.

A country is looking for a partner to adopt NIO's direct sales model, utilizing its existing resources to conduct business locally.

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NIO's Li Bin: I didn't expect Europeans to be so slow in their work, which has cost us a lot in tuition fees.

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