NIO Reclaims RMB 100 Billion Market Capitalization, Head of Sales Says It's Been a Long Time Since They've Fought So Affluently and Prohibits Slandering Competitors

On August 26th, it was reported that the new NIO ES8 and Leado L90 are selling well recently.Driving NIO back to a market value of 100 billion yuanAs of the time IT Home published the article, NIO's market value on the Hong Kong stock market reached 111 billion Hong Kong dollars (approximately 101.692 billion RMB at the current exchange rate).

According to a recently circulated email online, Yang Bo, NIO's head of user operations, sent a message to frontline Fellow staff saying: "The recent increase in customer flow has indeed brought a heavy workload to everyone, but I believe every partner is genuinely happy from the bottom of their heart."Doesn't it feel like it's been a long time since we've fought such a wealthy battle?Therefore, we must cherish every customer who comes to our store, show more enthusiasm and care, and use our most professional product knowledge to explain our products well. We should value all the attention our users give us.

Yang Bo also stated: "In addition, recently many Chinese new energy brands such as AITO, Zeekr, Li Auto, and Xiaomi have launched or are about to launch many new products. It is inevitable that users will make comparisons. As NIO team members, please keep this in mind."Do not allow disparagement or defamation."I encourage everyone to proactively recommend NIO to BBA users around them; this is my red line in managing sales."

The LeDao L90 three-row SUV was officially launched on July 31st this year, with a purchase price starting at 265,800 yuan, and a battery rental option starting at 179,800 yuan.

The all-new NIO ES8 was officially launched and opened for pre-sale on August 21. Positioned as an all-scenario technology flagship SUV, it is currently the largest pure electric SUV in the Chinese market. The vehicle will be launched and delivered in late September, with a starting pre-sale price of 416,800 yuan, and a battery rental scheme starting from 308,800 yuan.

After the launch event of the LeDao L90, William Li, founder, chairman, and CEO of NIO, stated that the LeDao L90 has attracted significant attention since its technology launch event, and both its orders and popularity are currently very high. The LeDao L90 is a very important strategic product for NIO, helping to drive steady and sustainable operations and is expected to help NIO achieve profitability in the fourth quarter.