New ora suv unveiled: LiDAR Installed, Possibly Named "ORA 5"

On the evening of September 10, the Ministry of Industry and Information Technology announced the new products in the 399th batch of the "Announcement of Road Motor Vehicle Manufacturers and Products," where the all-new SUV model from Great Wall's Ora brand was officially unveiled. Subsequently, Ora brand general manager Lü Wenbin shared a side profile sketch of the new car on social media, captioning it, "Thank you all for your attention to Ora! The all-new Ora SUV is coming soon, and this car is definitely worth the wait!"

As the first SUV model of the Ora brand and also the first pure electric SUV from Great Wall Motors, this new vehicle carries the identity label of being a "double first." In the era of fuel vehicles, Great Wall Motors became a leader in the SUV market with popular products like the Haval H6. Now, placing its first pure electric SUV under the Ora brand undoubtedly endows this new vehicle with higher market expectations and a stronger technical endorsement.

From the details at the end of the announcement, in addition to the name "ORA Cat," the product name "ORA 5" is also prominently featured. ORA's brand manager, Lü Wenbin, even initiated a poll on Weibo to gather public opinion, and ultimately "ORA 5" won by a large margin, becoming the most anticipated naming option among the public.

The announcement indicates that the new car will come standard with a panoramic sunroof, and high-end features such as lidar and rear cameras, which are rare in the same class, are also included in the optional list. It is reported that this lidar uses the same radar as the Tank 700, meaning that sensing hardware, which is typically only found in high-end models priced over 300,000 yuan, has been made available to a more affordable market segment. Lidar can dynamically generate real-time 3D maps, allowing the vehicle to accurately identify obstacles and plan driving paths, providing more powerful sensing capabilities for advanced driver assistance systems.

Great Wall's self-developed CP Ultra intelligent driving system is expected to appear in new vehicles. Currently, this system has been mass-produced and implemented in models like Lanshan and Gaoshan in the 300,000 yuan price range, showing stable performance and continuous iteration and optimization. The core advantage of this system lies in its end-to-end large model and data closed loop, freeing it from reliance on high-precision maps and achieving a true sense of "wherever there is a road, it can drive."

In terms of vehicle dimensions, the new car measures 4471mm in length, 1833(1844)mm in width, and 1641mm in height, with a wheelbase of 2720mm. This dimensional advantage provides ample foundation for optimizing interior space. From the declaration images and side profile drawings, the new car features smooth and full side lines, without any unnecessary sharp angles. The roof adopts a slightly sloping design, which ensures headroom while creating a dynamic visual effect.

In terms of power, the new car is equipped with a drive motor with a maximum power of 150kW, and the battery uses a lithium iron phosphate battery produced by Honeycomb Energy. For young urban users, this power configuration is "sufficient and reliable."

Written at the end:

The debut of Ora's all-new SUV not only represents an important expansion of the Ora brand's product matrix but also serves as a key move in Great Wall Motors' electrification strategy. From the "cat series" personalized naming to the return to a numerical sequence, and from focusing on the female market segment to launching its first pure electric SUV, Ora is showcasing a more mature and mainstream brand posture. The introduction of high-end features like LiDAR, along with the potential integration of Great Wall's self-developed CP Ultra intelligent driving system, indicates that this new vehicle is far from being just a "filler" but is aimed at entering the most competitive core market with superior intelligent technology and solid battery performance. Whether it can continue the glory of Haval in the SUV era and become a new benchmark in the pure electric market remains to be seen.