New Cars This Week: Li Auto i8, Ledao L90, SAIC Audi A5L, Which Will Become the Bestseller?

In the last week of July, three highly anticipated new car models will be launched: the Li Auto i8, the Leodo L90, and the SAIC Audi A5L. There is great anticipation for each of them. The biggest question now is: which one will become a hit?

Li Auto i8

The Li Auto i8 will be launched on July 29. Following last year's MEGA, it is Li Auto's second all-electric model and also the company's first all-electric SUV.

The Ideal i8 has a body length, width, and height of 5085*1960*1740mm, with a wheelbase of 3050mm. The biggest feature of the new car is that it continues the design style of MEGA, but it is slightly more restrained compared to MEGA, striking a balance between stability and aggressiveness.

Currently, the best-selling Li Auto model is the L6, followed by the L7. The L9 and L8, both positioned as higher-end models, maintain monthly sales of around 4,000 units. As a model comparable in size to the L8, the monthly sales of the i8 will be a topic of interest in the future.

It is reported that the starting price of the i8 might be around 350,000 yuan. Considering Li Auto's usual approach, there might not be too many surprises in terms of pricing. Do you think the Li Auto i8, starting at this price point, will become a hit?

Le Dao L90

After the setback with the LeDao L60, Li Bin will be quite cautious with the new LeDao L90.

Since taking on the role of President of Ledao Auto in April, Shen Fei has finally led Ledao to break through the encirclement. Currently, the L60 has achieved sales exceeding 6,000 units for two consecutive months. Although there is still some distance to the goal of 10,000 units, the improvement in the situation is a positive sign.

As for the L90, the announced pre-sale price of 279,900 yuan and the battery rental scheme pre-sale price starting at 193,900 yuan have attracted a lot of attention, with many praising the pricing. This also reflects that the pricing of the L60 might still be somewhat lacking.

As a pure electric large SUV with a body size of 5145*1998*1766mm and a wheelbase of 3110mm, the pre-sale price of 279,900 yuan is indeed not very expensive. However, whether consumers have concerns about brand influence may become a factor in their purchasing decision.

It must be said that the success or failure of the Leado L90 is extremely crucial for NIO. After all, since its establishment, NIO has incurred losses exceeding 100 billion yuan, and moreover, Li Bin has boldly claimed that the company will turn a profit in the fourth quarter of this year. Whether he can fulfill this promise likely depends on this car.

SAIC Audi A5L

The SAIC Audi A5L, a car larger in size than the FAW Audi A4L, has a starting pre-sale price of 279,900 yuan, which is even lower than that of the A4L. Can you believe it?

Domestic brands have indeed driven car prices down, to the extent that joint venture brands can no longer set their prices too high. For reference, the official guide price of the A7L is 418,700 to 666,200 yuan, but its actual selling price has reportedly dropped to as low as 300,000 yuan, making the extent of the price reduction obvious. As a result, there is no way and no need for the A5L to be priced starting at 300,000 yuan.

Currently, the Audi A7L has a monthly sales volume of around 2,000 units, while the Audi A6 has around 1,000 units. SAIC Audi urgently needs a high-volume model to boost the brand, and the well-priced A5L may be the upcoming hit. What do you all think?