On March 24, according to data from LuoTu Technology, in 2024, the global projector market shipments reached 20.167 million units, a year-on-year increase of 7.5%; sales amounted to $9.27 billion, a year-on-year decrease of 6.2%.

IT Home learned from the report that China remains the world's largest projector market. In 2024, the shipment volume of projectors in China is 6.893 million units, a year-on-year decrease of 3.1%; its share of the global market dropped from 37.9% in 2023 to 34.2% in 2024.

The North American market had a shipment volume of 4.267 million units in 2024, an increase of 5.6% year-over-year; it accounted for 21.6% of the global market, making it the second largest market.

The projector shipments in Western Europe exceeded 3.8 million units in 2024, a year-on-year increase of 48%; the share in the global market increased by 5.2 percentage points to 19.0%.

The scale of projectors in the Asia-Pacific region remains above 3 million units, with a global market share reaching 16% in 2024. The market potential of Southeast Asian countries such as Indonesia, Vietnam, Malaysia, and Thailand is beginning to stand out.

The shipment volume in the Latin American market is close to 900,000 units, with a year-on-year increase of 20%, mainly due to the large base of young consumers in the region, as well as the popularity of spectator culture, gathering culture, and camping culture. In 2025, it is expected that the shipment volume in this region will exceed 1 million units.

Eastern Europe and Middle East Africa account for 2-3% of the global market, and this share is declining. Regional conflicts are the main inhibiting factors.

The report states that entering 2025, the global situation remains complex and volatile. On one hand, economic recovery provides growth momentum for the market, but external factors such as trade barriers and geopolitical conflicts impact market demand and supply chain stability; on the other hand, breakthroughs in domestic projection technology, high-end advancements in laser light sources, the rise of emerging regional markets, and the globalization journey of Chinese brands are positive signals for upward development.

The institution predicts that by 2025, the global projector market's shipment volume is expected to reach 22.08 million units, a 9.5% increase from 2024; coupled with an upgrade in product structure, driving sales up to over 10 billion US dollars.