Germany's Continental Sponsors Songtsam Pu'er Free Travel Route, Fully Safeguarding "Steady as You Go, Exploring the Beautiful"

Recently, Continental, a global leading tire manufacturer, announced an enhanced partnership with Songtsam Group and held the "Drive in Balance, Explore the Beauty" route launch event in Shanghai. Following their initial collaboration on the Ancient Tea Horse Road Project in 2024, this cooperation traces back to the very origin of the Tea Horse Road—Pu'er, Yunnan. Together, they aim to create an exceptional journey that seamlessly blends outstanding driving experiences with the rich culture of Southern Yunnan.

Continental and Songtsam Hotels Group Deepen Cooperation, Ushering in a New Chapter of "Driving in Balance, Exploring Beauty"

Resonating with our original aspirations, together we build a beautiful and authentic future.

In this collaboration, Continental and Songtsam, based on their profound resonance with the shared value of "empowering experiences with safety, nurturing the soul with nature," have jointly created a balanced sanctuary for the busy urbanites, composing a new chapter of "Drive with Balance, Explore the Beauty." With its cutting-edge tire technology, Continental provides tire support for the vehicles on Songtsam's travel routes, offering travelers a safe, comfortable, and excellent driving experience, ensuring that every journey is leisurely and beautiful.

Mr. Huang Hao, Marketing Director of Continental China, stated: "Songtsam on the Ancient Tea Horse Road is a spiritual haven for urban dwellers. This deepening cooperation between Continental and Songtsam is not just about providing safe and reliable tire support. We also hope to help every life explorer rediscover inner balance and strength on their journey through comprehensive driving protection. This is a profound interpretation of our philosophy: 'Drive with Balance, Explore the Beauty.'"

Ms. Huang Hao, Marketing Director of Continental China, gave a presentation at the press conference.

Traveling far together, seeking the serene beauty of time.

As a highlight of this collaboration, the “Exploring Beauty: Leisurely Moments in Southern Yunnan” Pu’er self-drive tour route, sponsored by Continental, is centered around Songtsam Pu’er Linka Hotel and thoughtfully designed with four major cultural experience modules: Exploring the Secrets of the Rainforest, Tea Tasting Amidst Mountain Clouds, Experiencing Intangible Cultural Heritage Woodblock Printing, and Green Valley Eco Cycling. Continental brings the natural wonders, rich cultural heritage, and relaxing moments of Southern Yunnan within easy reach.

Ma Han, Vice President of Songtsam Group, stated: "The Ancient Tea Horse Road is a gift from history, while Continental Tire is the guardian of contemporary travel. When technology meets nature, and history meets the present, we look forward to creating a balanced aesthetic of 'being in a secret realm, with the heart yearning for freedom' for travelers, making every journey a practice of returning to the true essence of life."

Ma Han, Vice President of Songtsam Group, gave a presentation at the press conference.

 Driven by balance, UX7 offers comprehensive stability protection.

In the diverse terrain of Pu'er, all Songtsam vehicles are equipped with Continental tires from Germany. The brand-new flagship luxury balanced SUV tire—the UltraContact UX7—offers travelers comprehensive protection with its three outstanding balanced performances: stability, quietness, and durability. Specifically designed for Pu'er's winding mountain roads and rainy climate, the UX7 tire excels in “stability” through its Macroblocks tread pattern design, which enlarges the contact area of the outer tread to provide superior grip and steering control on complex road conditions. Additionally, thanks to the UX7’s diamond-grade rubber compound and high-speed pressurized drainage grooves, braking performance on both dry and wet surfaces is further enhanced, ensuring every exploration journey is fully under control.

From the bustling city to the tranquil green valley, the UltraContact UX7 is equipped with the new generation Active Noise Canceling System 3.0, as if pressing the "noise reduction button" to provide a quiet and comfortable driving experience for every journey. In addition, the UltraContact UX7 adopts a Robust 360° enhanced carcass design, with its belt layer using a multi-strand reinforced steel wire structure and the sidewall featuring an extended triangular rubber structure, effectively enhancing the tire's strength. It confidently meets the challenges of mountainous roads, making every exploration leisurely and carefree, and allowing you to fully enjoy the beauty of the journey.

Continental's brand new premium balanced SUV tire UltraContact UX7

Furthermore, in the "Green Valley Eco Cycling" module, Continental from Germany leverages its deep expertise in the bicycle tire field to provide professional protection for the "car + bicycle" 4+2 travel mode. Its comprehensive tire solutions allow travelers to experience the true essence of life during their leisurely time in southern Yunnan. Through technological innovation, Continental redefines the travel experience, offering Chinese car owners comprehensive peace of mind from urban commuting to long-distance exploration. This ensures that every journey begins with confidence and that every trip is beautiful and serene.