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Fengyuan Group Chairman: Sharing international development strategy, with a focus on expanding into resource-rich regions such as Brazil and Hungary!

Fully biodegradable materials 2025-03-28 14:15:27

On March 21, 2025, the Hui Business "Going Global" Link Conference was held in Hefei. The conference, themed "Linking Global Resources to Build the Future of Hui Business Together," aimed to establish a platform for communication and cooperation among Hui entrepreneurs at home and abroad, exploring new pathways for Hui businesses to go global. Approximately 500 participants attended, including representatives from Fortune 500 companies, listed companies, unicorn enterprises, and overseas Chinese associations. Anhui Province Vice Governor Li Zhong attended and delivered a speech, while Anhui Provincial Federation of Industry and Commerce Vice Chairman Nie Lei hosted the event.

Sun Donghai, the director of the Anhui Provincial Department of Commerce, introduced the relevant policies and practices of Anhui Province in supporting the "going global" initiative. Wu Fang, the director of the Foreign Investment Department of the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce, presented the overall situation and trends of national enterprises "going global." Notable Huizhou entrepreneurs, including Yin Tongyue, chairman of Chery Holding Group Co., Ltd., Li Rongjie, chairman of Anhui Fengyuan Group Co., Ltd., and Xia Yingsong, chairman and global CEO of Anhui Zhongding Sealing Parts Co., Ltd., shared their experiences in overseas development related to "going global."

Li Rongjie, Vice President of the Huishang General Association, Director of the Huipai Enterprise International Economic and Trade Cooperation Alliance, and Chairman of Fengyuan Group, shared and exchanged insights with the attendees on the development process of Fengyuan Group's "going global" strategy, the current state of its overseas industries, risk prevention and control during the "going global" process, and the next steps in its overseas development strategy.

Chairman Li Rongjie重点分享了三点经验。一是项目落地前开展充分的市场尽职调查，二是合同文本应考虑不可抗力等多种因素，三是做好与当地社区文化、劳工文化的融合。充分尊重当地风俗文化，重视当地的社区文化及劳工文化，推动管理团队本地化，降低用工风险，提升运营效率。

As early as 2002, Fengyuan Group began to implement an international development strategy. It has now established deep processing production bases for agricultural products in resource-rich regions such as Thailand, Hungary, and Brazil. Additionally, it has set up overseas storage and logistics centers in Los Angeles and New Jersey in the United States, Paris in France, Antwerp in Belgium, and Santa Catarina in Brazil. Product sales have covered more than 70 countries and regions.

Next, Fengyuan Group will rely on core technologies to vigorously promote the global layout of the bio-manufacturing industry, contributing to the comprehensive green transformation and development of the economy and society.

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Fengyuan Group Chairman: Sharing international development strategy, with a focus on expanding into resource-rich regions such as Brazil and Hungary!

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