Dreame's Second Model Set to Debut, Targets Rolls-Royce Cullinan

On September 24th, Mi Automotive announced that it would officially unveil its first ultra-luxury flagship SUV, comparable to the Rolls-Royce Cullinan, at the inaugural Global Strategic Partner Conference. This new vehicle complements the previously announced performance electric coupe, comparable to the Bugatti Veyron, marking the official launch of its "performance electric coupe + ultra-luxury flagship SUV" multi-product lineup. Both models are scheduled for global release in 2027.

Image source: Screenshot from Dreame Auto Video Channel

As a representative player in cross-border car manufacturing, Dreametech Auto has demonstrated strong resource integration capabilities. It has currently established a core team of nearly a thousand people, including experienced professionals in the fields of smart hardware and vehicle manufacturing. Additionally, they are planning a new factory near Tesla's Berlin factory in Germany, which will be 1.2 times the size of Tesla's factory, building a "Chinese R&D, German manufacturing, global sales" system.

The recently revealed ultra-luxury SUV continues its high-end positioning. From the teaser image, we can see a large grille and square headlights design, with the vehicle's size and core parameters benchmarking the Cullinan. It is reported that the new car will create a price gradient through differences in wheelbase and achieve configuration upgrades with modular design, targeting the ultra-luxury SUV segment.

Faced with industry skepticism, Dreametech Automotive emphasizes leveraging the electrification wave to capture market gaps. Data shows that the penetration rate of electric sports cars will gradually increase by 2030, and China's 3 million high-net-worth individuals form a solid consumer base. The implementation of the dual product matrix this time is precisely a key strategy for the brand's elevation through technological immigration.