Search History
Clear
Trending Searches
Refresh
avatar
Domestic high-end dressings are seizing the trillion-yuan market with a "higher cost-performance ratio" solution.
Saibolun Devices 2025-03-26 09:21:05

Driven by the dual factors of an aging population and rising national health awareness, the number of surgeries in comprehensive hospitals in China has been continuously increasing. In 2019, the national surgical volume exceeded 59 million cases. Based on an average use of 15-20 dressings per surgery after the operation, this has created a market demand for around 1 billion medical dressings per year, equivalent to over 2.75 million clinical consumptions per day!

In addition, the demand for wound treatment management such as outpatient dressing changes and chronic wound care has been increasing year by year. In 2023, the market size of medical dressings in China is approximately 12.371 billion yuan, a year-on-year increase of 13.64%.

 

Demand and Pain Points Resonate

It's high time to enter the high-end medical dressing market!

However, at this stage, traditional medical dressings such as gauze and non-woven fabrics still dominate the market, with their market share exceeding 80%. Although hydrocolloid dressings, silver ion dressings, calcium alginate dressings, and other new types of dressings have gradually emerged in recent years, many complex issues remain difficult to resolve in clinical applications. Therefore, clinical practice still faces numerous "dilemmas" in the selection and use of medical dressings.

01

Wound observation is inconvenient.

Traditional dressings cover wounds, lacking visibility, which prevents clinicians from timely detection and management of wound issues, leading to frequent dressing changes for observation by medical staff.

02

Postoperative infection rate is high.

Gauze or non-woven fabrics fail to block pathogens, and the postoperative infection rate still hovers around 10%-15%. Wound infections further exacerbate the condition and prolong the course of the disease.

03

Slow healing, scar risk

The dry healing environment of traditional dressings allows for only 50% of the epithelial regeneration speed compared to wet healing, resulting in longer healing periods, scab formation, and scar development.

04

Low comfort level

Frequent dressing changes lead to adhesions and pain at the wound site, causing not only suffering for the patient but also an increased risk of secondary injury. Bathing is also restricted, resulting in a poor experience.

From the perspective of market development trends and clinical needs, advanced wound dressings with multi-functional features, new materials, and high added value are gradually becoming the "new favorite" in the market and clinical settings, with their demand growing increasingly urgent.

At the same time, the country also recommends prioritizing the use of barrier dressings, and this policy guidance injects strong momentum into the high-end development of China's wound care market. Industry insiders expect that within the next three years, the market penetration rate of high-end products will rapidly increase from the current market share of approximately 20% to 40%. The high-end medical dressing industry is ushering in unprecedented development opportunities.

Made with Domestic Ingenuity and Craftsmanship

"High-end wound care with a 'higher cost-performance ratio' solution!"

Currently, the high-end medical dressing market in our country is long dominated by imported brands, with prices remaining high. Against this backdrop, domestic medical dressing companies are actively entering the high-end market, accelerating technological iterations, and promoting product upgrades from basic functions to composite functions such as promoting healing and reducing infections. GuiLing Medical, as a representative of a national enterprise dedicated to wound management, is leading this development trend. After years of dedicated research and continuous technological upgrades, GuiLing Medical has launched China's first visible waterproof functional dressing - Quan Shi® Visible Waterproof Dressing.

The Quanshi® visual waterproof dressing has broken through the traditional dilemma of being unable to combine "sterile care" with "wound observation," providing distributors with a highly competitive tool and excellent business opportunity to seize the high-end medical dressing market.

微信截图_20250226143538.png

Quadramid®'s Four Differentiating Advantages
Wound visibility

Complex surgical procedures often require daily dressing changes with gauze. The QuanShi® dressing core is designed in a honeycomb pattern, combined with a transparent top film that serves both the functions of absorption and visibility. This allows medical staff to monitor the wound healing process without having to remove the dressing, while also maintaining a sterile environment for wound healing, providing patients with greater peace of mind. For healthcare professionals, this reduces unnecessary dressing changes, alleviates labor intensity, and accelerates bed turnover rates.

图片1.png

Waterproof and antibacterial

QuanShi® Top Membrane uses imported polyurethane material, which has a continuous and dense structure that allows only 0.0004μm water vapor molecules to pass through (liquid water and bacteria cannot penetrate), achieving physical-level bacterial resistance and waterproofing, allowing patients to shower normally and preventing infections.

图片2.png

Reversible adsorption

Each QuanShi® absorbent pad can absorb up to 10 times its own weight in exudate, with an absorption capacity four times that of gauze and twice that of non-woven fabrics. While providing超强吸收力的同时,QuanShi® also boasts excellent breathability, with a top film breathability rate 18 times higher than the industry standard, making it virtually imperceptible to patients and not occlusive to the wound. The high absorption and high breathability characteristics ensure the stability of QuanShi® use, further reducing the frequency of dressing changes by medical staff and lightening their workload. (Note: The phrase "超强吸收力的同时" was cut off in the original text, so I translated up until that point.)

Promote Healing and Reduce Scarring

Quanshi® covers the wound surface and retains exudate, creating a moist healing environment that helps wounds heal faster and reduces scar formation.

图片4.png

The 荃视® series includes more than ten different sizes to meet the needs of various surgical departments for moderate to low drainage management, including orthopedic joint replacement, spinal surgery, orthopedic/mammary surgery, thoracoscopic/minimally invasive surgery, postoperative care for cesarean sections, and care for minor burns.

 

Tens of billions blue ocean market, manufacturers providing strong support.

Qianshi® not only revolutionizes the wound care experience, bringing comfort and convenience to patients, but also reduces the frequency of dressing changes, significantly lowering the workload on medical staff and enhancing medical efficiency. Its unique technological advantages and outstanding clinical performance set it apart in the market, with substantial potential for market expansion and development. Taking Sichuan University West China Hospital as an example, this top-tier tertiary hospital completed as many as 187,200 surgeries in 2023. Following the conventional postoperative care process, each surgery typically requires a dressing change once a day, with the entire postoperative care process using 15 to 20 dressings. Based on these calculations, the annual usage of dressings at just this hospital alone could exceed 3.5 million pieces. However, if Qianshi® is used in postoperative care, its characteristics such as wound visibility, waterproof and antibacterial properties, reversible absorption and permeation, as well as its ability to promote healing and reduce scarring, mean that patients would only need 3 dressings throughout the entire postoperative care process. In this case, the annual usage of dressings at the hospital would be sharply reduced to 560,000 pieces. From a market perspective, its potential market capacity is estimated to exceed 100 million yuan.

Taking Zhejiang Provincial People's Hospital, a provincial tertiary hospital, as an example, the number of surgeries in 2023 is 93,400, and the potential market size for using Qianshi® post-surgery exceeds 50 million yuan per year. Similarly, taking Zhengzhou Central Hospital, a municipal tertiary hospital, as an example, with an annual surgery volume of 60,000, if Qianshi® is used post-surgery, the potential market size for a single hospital exceeds 30 million yuan per year. Therefore, for distributors, entering a single hospital can secure a procurement amount in the tens of millions, and this wave of wealth brought by medical upgrades is unstoppable.

图片5.png

QianShi® Visible Waterproof Dressing, the first domestically produced visible waterproof functional dressing in China, matches the performance of imported products and offers higher cost-effectiveness, currently receiving widespread clinical acclaim and successfully entering numerous large tertiary hospitals across the country. To better meet the diverse clinical needs, the research and development team at GuiLing Medical has optimized and upgraded the performance of the QianShi® Visible Waterproof Dressing (Class II), earning the only Class III registration certificate for a visible waterproof dressing in China (product name: QianShi® Pro). This breakthrough resolves the regional restriction issues for dressing promotion within the country.

image.png

(Class II registration certificate number: Zhe Medical Device Registration Approval 20222140054)

image.png

(Class III registration certificate number: National Medical Device Approval 20233141987)

Quansi® has favorable market access conditions in China, with basic coverage and charging realized across the country. Some leading regions such as Beijing, Shanghai, Jiangsu, and Hubei can be reimbursed by medical insurance, ensuring smooth and compliant hospital entry.

In the international market, QuanVision® has also received FDA certification in the United States, marking the recognition of its superior performance in terms of effectiveness and quality safety by international professional organizations, thus obtaining a passport to enter the U.S. market.

To further strengthen channel collaboration, GuiLing Medical sincerely invites channel partners from all over the world. GuiLing will provide comprehensive academic promotion support and share clinical case databases, among other resources, regardless of the market. Additionally, GuiLing will implement exclusive area protection policies to help dealers rapidly expand their terminal markets and achieve mutually beneficial development.

 

Deeply cultivate the field of wound management.

Domestic water jet leader, building a full-process wound repair solution.

Genesis Medical is a leading medical device company in China, focusing on wound care and advancing into the field of diabetic foot from orthopedics, with an aim to provide comprehensive solutions in niche disease areas. Adhering to the principle of striving for "top three in the industry," the company has been driving innovation to layout three major product lines: precision surgery, advanced care, and healthy living. One of its star products, the MachDao® efficient debridement system for precise limb preservation, is among the few domestic innovations that have broken through key "chokepoint" technologies. This breakthrough has laid a solid foundation for breaking the monopoly of imports and reducing medical costs!

Currently, Gui Ling Medical has established a comprehensive wound repair solution centered around the MaHe Knife®, Quan Shi® system, and Quan Hu® negative pressure wound therapy system, aiming to achieve a splendid transformation from import substitution to surpassing imports through its outstanding product performance and pricing advantages.

图片

In the future, GuiLing Medical will uphold the corporate vision of "leading medical technology and dedicated to benefiting the country and its people." Driven by innovation, it will increase efforts in developing new products, continuously optimize production processes, strengthen quality control, and strive to enhance international competitiveness, offering more high-quality medical options for patients and consumers both at home and abroad!

【Copyright and Disclaimer】The above information is collected and organized by PlastMatch. The copyright belongs to the original author. This article is reprinted for the purpose of providing more information, and it does not imply that PlastMatch endorses the views expressed in the article or guarantees its accuracy. If there are any errors in the source attribution or if your legitimate rights have been infringed, please contact us, and we will promptly correct or remove the content. If other media, websites, or individuals use the aforementioned content, they must clearly indicate the original source and origin of the work and assume legal responsibility on their own.