Chery Tiggo 9: What's Behind the "China's New Fuel" Banner

In the context of various automotive companies eagerly launching new energy technologies and products, Chery Automobile continues to focus on both new energy and fuel vehicles, believing that we are currently in an era of "coexistence of fuel and electricity." On September 27, Chery Automobile held the "Tiggo Night and Tiggo 9 New Product Launch Conference" in Xi'an, announcing the "Chinese New Fuel" strategy and once again making strides into the fuel vehicle sector.

Chery has released several debut models under its new strategy—Tiggo 9X, Tiggo 9, and Tiggo 9 High-Performance Edition. The National Day limited-time introductory price for the Tiggo 9X starts at 127,900 yuan, the Tiggo 9 at 137,900 yuan, and the Tiggo 9 High-Performance Edition starts at 155,900 yuan.

Tiggo is an SUV series developed by Chery Automobile, which has accumulated a broad user base in the market over the years. Since its inception in 2005, the Tiggo family has launched several models including Tiggo 3, Tiggo 5, Tiggo 7, Tiggo 8, and Tiggo 9, with a cumulative global sales volume reaching 6.068 million units.

In the past, the technology for fuel vehicles was long blocked by foreign brands, and Chery Automobile is one of the few Chinese car companies that insists on self-developing the "three key components of fuel vehicles." This is the fundamental reason why Chery dares to make bold advances in the field of fuel vehicles. Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd., stated that Chery firmly believes there is no outdated energy form, only outdated technology and experience. "China's New Fuel" is Chery's declaration of accumulated strength and is also a reflection of the era where Chinese automobiles have moved from learning and catching up to surpassing and leading. With the four new standards of "New Technology," "New Intelligence," "New Safety," and "New Structure," Chery aims to reshape the value benchmark for fuel vehicles.

In terms of new technology, Chery's new generation Kunpeng power engine has achieved a cumulative installation of over 3.1 million units worldwide. The second-generation Kunpeng 8AT engine is the only 8AT in China developed with proprietary software and hardware. The AWD Snow Leopard four-wheel drive combines high performance with affordability. In terms of new intelligence, the Falcon intelligent driving assistance system has officially been equipped in fuel vehicles, allowing fuel-assisted driving to match that of new energy vehicles. In terms of new safety, Chery has invested over 100 billion yuan to create the Rock solid body, 360° surround airbags, top global manufacturing processes, and full-dimensional safety redundancies. In terms of new patterns, Chery is stepping onto the world stage, ranking first in growth among the world's top 500 companies and selling in over 120 countries and regions globally. For every five Chinese cars exported, one is made by Chery. Chery stated that it is fully leading in four new patterns: industry, competition, pricing, and growth, and therefore has the potential to create a new global automotive landscape.

Chery Automobile's sales data shows that the global sales of Chery Group SUVs reached 2.15 million units in 2024, with sales from January to August 2025 reaching 1.42 million units, reflecting a simultaneous growth of 15.3%. Among them, the Tiggo family achieved global sales of 1 million units in 2024, with sales of 600,000 units from January to August 2025. Chery Group SUVs have become the sales champion of Chinese brand SUVs.

The newly launched Tiggo 9X and Tiggo 9 are the dual flagships of Chery's Tiggo family. By initially targeting the flagship models in its "New Chinese Fuel Strategy," it is evident that Chery harbors ambitions to innovate in the fuel vehicle sector. In the future, its "Four New Standards" are expected to be implemented across all of the brand's fuel vehicles.

As dual flagships, the Chery Tiggo 9X and Tiggo 9 have some differences in positioning. The Tiggo 9X is oriented towards spaciousness and intelligence, featuring a wheelbase of 2770 mm and a maximum trunk capacity of 2065L. It is equipped with the Qualcomm Snapdragon 8255 automotive-grade chip and the Falcon 500 intelligent driving assistance system, performing better in the fields of intelligent cockpit and intelligent driving assistance.

The Tiggo 9 is more focused on powerful performance and better handling. The car is equipped with a self-developed powertrain that includes the Kunpeng 2.0T GDI engine and the second-generation Kunpeng 8AT, with a maximum power of 192kW and peak torque of 400N·m. It comes standard with L2.5-level intelligent driving assistance and Bosch IPB brake-by-wire system. Additionally, in terms of comfort, the Tiggo 9 features a zero-gravity queen co-pilot seat, spa-grade massage driver's seat, 256-color ambient lighting, 50W wireless fast charging for mobile phones, and AI magnetic suspension.

Chery's "China New Fuel" strategy is a declaration in the current industry environment, indicating that fuel vehicles can also be intelligent. With the "Four New Standards," Chery will continue to expand the fuel vehicle market and bring the Chinese brand to the pinnacle of creating "China New Fuel." Currently, the Tiggo family has sold over 6 million units, and the next step is to reach the tens of millions level. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that Chery is fighting for millions of fuel vehicle users.