Changan Partners With Haier to Build a Digital Ecosystem

On July 23, Changan Automobile and Haier Group officially signed a strategic cooperation agreement. The theme of this collaboration is "New Changan, New Ecosystem," aiming to jointly explore deep cooperation in various fields such as human-vehicle-home integration, automotive industry chain, global brand marketing, and service systems through cross-industry integration. The goal is to build a digital ecosystem that covers all user scenario needs.

Image source: Changan Automobile

As the automotive industry transforms from traditional means of transportation into a comprehensive platform integrating "mobility products + mobility services + ecosystem services," intelligence, connectivity, and ecosystem development have become new industry trends. As one of the leading enterprises in China’s automotive sector, Changan Automobile has actively deployed in the intelligent mobility field in recent years, striving to create an evolving intelligent automobile robot. Meanwhile, Haier Group, a model of Chinese intelligent manufacturing and technology, boasts profound technical expertise and market experience in smart home and industrial Internet sectors. This cross-industry collaboration between two giants is regarded as an important attempt to promote the seamless integration of intelligent mobility and smart living.

According to the agreement, Changan Automobile and Haier Group will carry out in-depth cooperation in the field of vehicle-home ecosystem. The two parties will jointly create an interconnected system for vehicle, home, and scenario applications, achieving seamless integration between vehicles and home appliances to provide users with a more convenient and intelligent living experience. At the same time, they will also cooperate in developing in-vehicle electrical products to enrich in-car living scenarios and enhance driving comfort.

In addition, jointly building a comprehensive cold-chain ecosystem is another highlight of the cooperation. By integrating both parties’ technological strengths in cold-chain logistics and intelligent temperature control, the partnership aims to provide more efficient and secure transportation solutions for perishable goods such as fresh food that require low-temperature storage.

In terms of the automotive industry chain, Changan Automobile and Haier Group will jointly explore the development and sales of new automotive products. Leveraging their respective resources in research and development, manufacturing, and sales, the two parties will work together to develop new energy vehicles and intelligent connected vehicles that meet market demands. At the same time, they will also explore personalized modification services to satisfy consumers’ individual needs regarding vehicle appearance, interior, functions, and other aspects.

Global brand marketing and service system cooperation is another major focus of this strategic partnership. Changan Automobile and Haier Group will actively explore areas such as the sharing of global after-sales systems, joint marketing, and joint releases, to jointly improve the overseas after-sales service system and enhance the competitiveness and influence of Chinese brands in the international market. By sharing after-sales service networks and jointly carrying out marketing activities, the two parties will work together to help Chinese brands go global and achieve international development.

It is worth mentioning that this collaboration also involves the co-construction and sharing of exclusive rights on internal platforms. Changan Automobile and Haier Group will promote the integration of resources and complementary advantages of their respective internal platforms to provide users with a richer and more convenient service experience. Additionally, the two parties will collaborate in areas such as humanoid robot innovation, the integration of health and mobility, small and micro enterprise incubation, and industrial robots, to promote the deep integration and coordinated development of the two brands' ecosystems.