Century of Innovation Refreshed: Lubrizol Unveils New Brand Image

Global leading specialty chemicals company – Lubrizol has officially launched a new brand image, showcasing its century of innovation heritage and accumulation, as well as its vision for the next century, through a refreshed brand logo, slogan, and visual identity system.

For nearly a century, the company has stood at the forefront of life and science, continuously creating value, dedicated to providing sustainable solutions through materials science, driving transportation development, improving people's health and well-being, and enhancing the quality of modern life.

The President and CEO Rebecca Liebert said, "This brand refresh is Lubrizol's strong commitment to our global partners and every field we empower. The new slogan 'Imagined for Life. Enabled by Science™' carries our important commitment to the betterment of life through science and technology. This new brand image will be rooted in Lubrizol's three core strengths: technological innovation, excellent quality, and a spirit of collaboration, all of which are inseparable from our experienced and dedicated team."

A century of innovation breeds brand rejuvenation

Lubrizol's innovative journey began in a humble small garage in Cleveland, USA. From initially providing lubrication solutions for the leaf springs of early automobiles, to now having gone through 97 years and holding thousands of patented innovations, Lubrizol has continuously pushed boundaries, always driving industrial transformation through material science innovation. From providing clean drinking water to facilitating efficient transportation, and from promoting modern infrastructure construction to supporting the development of key medications, Lubrizol's innovations are widely integrated into various aspects of daily life for consumers around the world, continuously improving people's quality of life.

From cars, shampoos to running shoes, most people around the world come into contact with products empowered by Lubrizol multiple times every day. Rebecca added, "Perhaps you are not aware of the impact of our science on your daily life, but this impact is real and cannot be ignored. The world needs Lubrizol and our team."

Today, Lubrizol has more than 50 production bases worldwide, serving customers in over 100 countries, and is dedicated to meeting the diverse needs of local and global markets.

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