Xpeng Motors Debuts at Munich Auto Show, All-New Xpeng P7 Europe Premiere Ignites the Crowd

The Munich International Auto Show 2025 grandly opened at the Munich Exhibition Center on September 8. As one of the most influential international auto shows in Europe, the Munich Auto Show attracts many well-known car companies and emerging technology enterprises from around the world to participate.

At this auto show, XPeng is showcasing five models, including the all-new XPeng P7, the 2025 XPeng G6, the 2025 XPeng G9, the XPeng X9, and the XPeng P7+. Meanwhile, cutting-edge exhibits such as humanoid robots, flying cars, a land aircraft carrier model, and the SEPA Fuyao architecture are also on display.

As a major highlight of the Munich Motor Show, this year's event innovatively adopts a dual-zone linkage model combining indoor and outdoor urban exhibition areas. XPeng Motors' indoor booth is located at Hall B1, Booth C20 of the Munich Exhibition Center, while the outdoor booth is situated at the intersection of Von-der-Tann-Str. and Ludwigstrasse in downtown Munich, close to the Munich Residenz and several other important cultural landmarks. Through multiple core technology display areas distributed across the two exhibition zones, XPeng showcases its profound technological accumulation and robust capabilities to the European market.

At 9:20 AM Munich time (3:20 PM Beijing time) on September 8th, XPeng Motors held a press conference in Munich themed "Leading AI Future Mobility." At the event, Chairman and CEO He Xiaopeng showcased the latest breakthroughs in design, performance, and intelligence using the all-new XPeng P7 as an example. He emphasized that XPeng is building an AI ecosystem centered on AI vehicles, humanoid robots, and flying cars, demonstrating to the world XPeng Motors' determination to accelerate its transformation from an "intelligent car manufacturer" to a "global AI automotive company."

Taking Europe as the starting point, embark on a new phase of globalization strategy.

At the press conference, XPeng Motors announced a key milestone in its globalization strategy: the first R&D center in Europe will officially be launched. As the brand’s ninth global R&D center, it will collaborate synergistically with the R&D centers in Silicon Valley and San Diego. Centered on the concept of “In Europe, With Europe,” it aims to deeply explore local user needs and accelerate technological innovation and localization.

"This center enables us to directly listen to the voices of European users and transform their needs into innovative achievements for XPeng Motors," emphasized Mr. Gu Hongdi, Vice Chairman and Co-President of the company. This move is not only an extension of our R&D capabilities but also a manifestation of the brand's determination for globalization.

Starting from Norway in 2021 to knock on the door of Europe, XPeng Motors' globalization footprint continues to expand, currently covering 46 countries and regions worldwide, delivering an impressive overseas performance: In the first half of 2025, XPeng secured its position in the overseas market by ranking among the top six global pure electric vehicle brands in sales; from January to July 2025, XPeng’s overseas deliveries reached 21,701 units, a year-on-year increase of 174%. In the European market, XPeng is also the top-selling Chinese brand of mid-to-high-end pure electric vehicles. In the segmented market, the XPeng G9 won the championship for mid-to-high-end mid-to-large pure electric SUV sales among Chinese brands in Europe, while the XPeng G6 is a highly favored mid-to-high-end mid-size pure electric SUV among European XPeng fans. Meanwhile, the world’s first AI car, the XPeng P7+, is about to launch in Europe, bringing the latest intelligent technology achievements of XPeng to local users.

A market research company in Germany, USCALE, revealed that XPeng's Net Promoter Score (NPS) reached as high as 81%, far exceeding the industry average of 33%. It has also earned a "zero negative feedback" reputation among European consumers, confirming that localized products and services are highly recognized by European customers.

In addition, the strategic cooperation between XPENG Motors and the Volkswagen Group continues to deepen. The jointly developed electronic and electrical architecture will not only be integrated into Volkswagen’s pure electric vehicle platforms for the Chinese market, but also deployed in Volkswagen’s fuel and plug-in hybrid vehicle platforms in China. Meanwhile, XPENG’s global localized production layout is also accelerating: in July this year, the first locally produced XPENG X9 in Indonesia was successfully delivered, marking the official entry of XPENG’s global localized production strategy into a comprehensive implementation phase. XPENG will also join hands with outstanding European supply chain partners to bring China’s intelligent vehicles to global users more quickly.

The all-new XPENG P7 makes its European debut, embodying future coupe aesthetics with minimalist design and ultimate performance.

The all-new XPeng P7 was undoubtedly the "center of attention" at this auto show, becoming the focal point with its forward-thinking design language and cutting-edge technology. At the launch event, He Xiaopeng personally took the stage to introduce this AI luxury sports sedan, systematically elaborating on XPeng’s disruptive understanding of the next generation of intelligent sports sedans—from design concepts to intelligent value. At the exhibition, the all-new XPeng P7 attracted large crowds with its unique design temperament and futuristic features, strongly demonstrating its powerful appeal to consumers worldwide.

The all-new XPeng P7 continues the "Less is More" design philosophy, interpreting the aesthetics of a future sports sedan with a sleek and dynamic body profile. The headlights, surfaces, and seams blend seamlessly, complemented by seven exclusive exterior colors and BASF Parrot paint, offering fine texture and rich gloss that endow the vehicle with a unique futuristic temperament. In terms of intelligence, the all-new XPeng P7 is equipped across the range with three Turing AI chips, providing an effective computing power of 2250 TOPS—the highest among mass-produced vehicles globally. This enables efficient operation of local large-scale VLA+VLM models with tens of billions of parameters, delivering users a smarter and more natural human-vehicle interaction experience.

The new XPeng P7 also demonstrates its leading capabilities in performance and range: with a maximum power of 593 horsepower and acceleration from 0 to 100 km/h in 3.7 seconds, it set a new record of 1 minute 38.767 seconds as the "fastest pure electric sports sedan under 500,000 yuan" at the Zhejiang International Circuit, proving its track-level mechanical prowess. The new XPeng P7 is equipped with a 5C supercharged AI battery, allowing for a 525-kilometer range boost in just 10 minutes. Under the witness of authoritative organizations, it completed a "24-hour extreme endurance test," covering a total distance of 3,961 kilometers, setting an industry record and establishing a new benchmark for leading electric performance. These achievements not only showcase XPeng's ultimate pursuit in design and performance but also allow European users to intuitively experience the all-around strength of this AI luxury sedan.

AI travel matrix continuously evolves, expanding the new boundaries of future mobility.

In addition to AI cars, XPeng showcased forward-looking technological products such as the humanoid robot IRON, flying cars, and a land aircraft carrier model, attracting many European consumers. At the press conference, He Xiaopeng also introduced the progress of XPeng's AI ecosystem products to global users.

In the field of robotics, XPeng has undergone five years of research and development, completing scientific concept validation for six generations of products, with continuous upgrades and exploration in capabilities and application scenarios. Currently, the XPeng humanoid robot IRON has entered factory training, and the next-generation super-humanoid robot will be launched in Q4 this year, with the goal of achieving mass production by 2026. This product will be widely used in scenarios such as factory operations, in-store reception, and retail sales guidance. During its debut at the Munich Auto Show, the XPeng IRON robot also demonstrated hand-brewed coffee making, sparking widespread discussion. He Xiaopeng stated: “From automobiles to robots, we are rethinking how AI can become a companion for people and mobility.”

In the field of low-altitude travel, Xiaopeng Huitian has undergone 12 years of research and development, invested approximately 600 million USD, and completed seven generations of flying vehicle iterations. Xiaopeng Huitian's "land carrier" flying car is set to achieve its global maiden flight in Dubai this October. This product has already received nearly 5,000 orders in the Chinese market and is planned for official delivery in the second half of 2026. In the future, Xiaopeng will also actively collaborate with more countries and regions to explore low-altitude travel application scenarios, promoting the gradual implementation of an "air-ground integrated" intelligent travel model.

Relying on a fully self-developed full-stack AI system, XPeng Motors has taken the lead in achieving unmanned driving from the factory production line to the shipping area under the drive of large models, validating the application value of AI in real industrial scenarios. XPeng Motors aims to launch L4-level intelligent driving mass production models in 2026 and begin Robotaxi trial operations in China. In addition, XPeng Turing AI intelligent driving has also started global adaptation, with the goal of enabling users worldwide to experience the most advanced and locally adapted intelligent driving by the fourth quarter of 2026.

Starting with the European debut of the all-new XPeng P7 and the inauguration of the Munich R&D center, XPeng Motors is firmly committed to the mission of "becoming a globally beloved intelligent technology company." Driven by technological innovation and localization strategies, it is accelerating the construction of a global AI mobility development framework. As He Xiaopeng emphasized, "Our vision is 'In Europe,' but even more so 'With Europe.' We look forward to making more R&D investments in Europe in the future, establishing deeper partnerships, bringing more technological innovations to the European market, and serving every European user well."