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Voyah Executive Criticizes Four Major Chaos in the Automotive Industry

New Energy Vehicle Network 2025-08-14 09:36:30

Gai Shi Automotive has learned that on August 13, Shao Mingfeng, CBO of Lantu Automotive, pointed out four major chaos in the automotive circle on his personal social media platform:

1. The concept of “minimalism” has become distorted: interiors are left “bare-bones,” yet marketed as unique design, when in reality, the experience is lacking.

2. The "Yin-Yang Configuration" Trap: Attracting customers with the price of a low-spec model, then increasing the actual purchase cost through mandatory add-ons and higher-priced options.

3. "Reverse configuration" logic: Technologies that should be standard (such as advanced driver assistance systems) are instead offered as high-priced options, with a severe disconnect between value and price.

4. The lie of "user pain points": only highlighting the advantages of the panoramic sunroof while avoiding topics like "summer sun exposure" and "travel hardships."

Image source: Shao Mingfeng's personal social media platform

Some industry analysts say that this is related to car companies' pursuit of traffic in marketing and the long-standing KPI pressures on sales, which lead to a situation where businesses put the cart before the horse and neglect "product strength" and "user needs."

Shao Mingfeng promised that the all-new VOYAH Zhiyin will have every configuration that families love and deliver full value without any compromise! On the same day, the all-new VOYAH Zhiyin also started pre-sale. The new car has a pre-sale price starting from 220,000 yuan and will be officially launched at the end of August.

Image Source: Voyah Auto

In terms of driver assistance, the all-new Voyah Zhiyin is equipped with Huawei Qian Kun Intelligent Driving ADS 4.HarmonySpace 5 of the Primordial Chaos CockpitThe comprehensive Collision Avoidance System (CAS 4) achieves 22 advanced active safety features and enables "parking space to parking space" full-scenario coverage. It can be said that for just 220,000 yuan, you can enjoy the top intelligent assisted driving technology currently available.

In terms of electric powertrain, the all-new Voyah Zhuoyin comes standard across the range with an 800V high-voltage silicon carbide platform and 5C ultra-fast charging, truly addressing users’ concerns about slow charging speeds, long waiting times, and complicated long-distance travel planning. With a 92.5% efficiency in electric drive working conditions, it achieves “charge and go,” greatly enhancing the freedom of use for pure electric SUVs.

In terms of the cabin, the all-new Voyah Dreamer abandons the front trunk design, achieving a space utilization rate of 90.8%, offering an extra-large space of 5.2 square meters. The second-row legroom reaches 1038mm, and the seat width is 1380mm. It is also equipped with Zero Gravity seats, four-seat ventilated and heated electric adjustment, OEKO-TEX baby-grade fabric, and a temperature-controlled Cool Island refrigerator.

The all-new Voyah Dreamer has started shipping and will gradually arrive at experience centers nationwide.

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Voyah Executive Criticizes Four Major Chaos in the Automotive Industry

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