Voyah Executive Criticizes Four Major Chaos in the Automotive Industry

Gai Shi Automotive has learned that on August 13, Shao Mingfeng, CBO of Lantu Automotive, pointed out four major chaos in the automotive circle on his personal social media platform:

1. The concept of “minimalism” has become distorted: interiors are left “bare-bones,” yet marketed as unique design, when in reality, the experience is lacking.

2. The "Yin-Yang Configuration" Trap: Attracting customers with the price of a low-spec model, then increasing the actual purchase cost through mandatory add-ons and higher-priced options.

3. "Reverse configuration" logic: Technologies that should be standard (such as advanced driver assistance systems) are instead offered as high-priced options, with a severe disconnect between value and price.

4. The lie of "user pain points": only highlighting the advantages of the panoramic sunroof while avoiding topics like "summer sun exposure" and "travel hardships."

Image source: Shao Mingfeng's personal social media platform

Some industry analysts say that this is related to car companies' pursuit of traffic in marketing and the long-standing KPI pressures on sales, which lead to a situation where businesses put the cart before the horse and neglect "product strength" and "user needs."

Shao Mingfeng promised that the all-new VOYAH Zhiyin will have every configuration that families love and deliver full value without any compromise! On the same day, the all-new VOYAH Zhiyin also started pre-sale. The new car has a pre-sale price starting from 220,000 yuan and will be officially launched at the end of August.

Image Source: Voyah Auto

In terms of driver assistance, the all-new Voyah Zhiyin is equipped with Huawei Qian Kun Intelligent Driving ADS 4.HarmonySpace 5 of the Primordial Chaos CockpitThe comprehensive Collision Avoidance System (CAS 4) achieves 22 advanced active safety features and enables "parking space to parking space" full-scenario coverage. It can be said that for just 220,000 yuan, you can enjoy the top intelligent assisted driving technology currently available.

In terms of electric powertrain, the all-new Voyah Zhuoyin comes standard across the range with an 800V high-voltage silicon carbide platform and 5C ultra-fast charging, truly addressing users’ concerns about slow charging speeds, long waiting times, and complicated long-distance travel planning. With a 92.5% efficiency in electric drive working conditions, it achieves “charge and go,” greatly enhancing the freedom of use for pure electric SUVs.

In terms of the cabin, the all-new Voyah Dreamer abandons the front trunk design, achieving a space utilization rate of 90.8%, offering an extra-large space of 5.2 square meters. The second-row legroom reaches 1038mm, and the seat width is 1380mm. It is also equipped with Zero Gravity seats, four-seat ventilated and heated electric adjustment, OEKO-TEX baby-grade fabric, and a temperature-controlled Cool Island refrigerator.

The all-new Voyah Dreamer has started shipping and will gradually arrive at experience centers nationwide.