On March 20, 2025, Huawei held the Huawei Pura Pioneer Ceremony and HarmonyOS Auto New Product Launch in Shenzhen. At this launch event, Huawei unveiled a series of new products including the all-new "Wide Fold": Huawei Pura X, HarmonyOS Auto new cars: 2025 model Wanjie M9, Wanjie M5 Ultra, Enjoy S9 Extended Range Edition, and the brand new Yuezhang earphones: Huawei FreeBuds 6. We have also summarized the key information from this launch for those who didn't have the chance to watch it, helping them quickly grasp the highlights.

price overview:

Huawei Pura X: 12GB+256GB priced at 7499 yuan; 12GB+512GB priced at 7999 yuan.

Huawei Pura X Collector's Edition: 16GB+512GB priced at 8999 yuan; 16GB+1TB priced at 9999 yuan.

2025 model Wanjie M9 large five-seater: Range Max 46.98 million yuan, Range Ultra 51.98 million yuan, Pure Electric Ultra 54.98 million yuan;

2025 model Wenjie M9 with six seats: Extended Range Max 47.98 million yuan, Extended Range Ultra 53.98 million yuan, Pure Electric Max 50.98 million yuan, Pure Electric Ultra 56.98 million yuan.

Question M5 Ultra: Pre-sale price starts from 229,800 yuan.

Xiangjie S9 Extended Range Version: Pre-sale price starts from 318,000 yuan.

Huawei Pura X

Huawei released the industry's first wide folding phone - the Huawei Pura X.

In terms of design, the Huawei Pura X features an inner screen with a 16:10 wide screen ratio, while the outer screen has a 1:1 ratio. The inner screen size is 6.3 inches with a resolution of 2120×1320 pixels, and the outer screen size is 3.5 inches with a resolution of 980×980 pixels.

color scheme,

Huawei Pura X offers five color options for users to choose from: Moon Shadow Gray, Zero Degree White, Phantom Night Black, Style Red, and Style Green.

In terms of core configuration, the Huawei Pura X is the world's first phone to fully adopt HarmonyOS 5, utilizing technologies such as the Harmony kernel, Ark engine, and device-cloud synergy, resulting in a 40% increase in overall performance.

Image part, HUAWEI Pura X is equipped with Maple Imaging, featuring a quad-camera setup at the back, including a 50MP F1.6 OIS RYYB main camera, a 3.5x optical zoom F2.4 OIS telephoto lens, and a 40MP F2.2 RYYB ultra-wide macro, supporting suspended photography, dual-screen simultaneous display photography, mirror selfies, and multiple AI imaging functions.

In terms of battery configuration, the Huawei Pura X is equipped with a 4720mAh battery, supporting 66W wired fast charging and 40W wireless fast charging.

Worth mentioning is that the Huawei Pura X also comes with the first-ever AI eye-tracking page-turning function, which can track the movement of the eyes. When the user reaches the end of a page, it will automatically turn the page based on the user's eye movements.

brand new Xiaoyi

AI has a brand new visual interaction, with a sense of breathing, capable of human-like dialogue, equipped with 100+ real-life scenario psychological large models, Pangu large model × DeepSeek dual models, can understand user emotions and life, and can also intelligently help answer calls, intelligently cache offline videos, intelligently generate subtitles and images for videos, and transmit over the air, etc.

2025 model Wenjie M9

The 2025 model of the Wanjie M9 was officially launched on March 20. In terms of appearance, the 2025 Wanjie M9 largely continues with the current model's design, with a length, width, and height of 5230mm, 1999mm, and 1800mm respectively, and a wheelbase of 3110mm. The front face features a closed style, paired with a through-day running light strip, the body side lines are smooth, the window frames and side skirts are decorated with chrome, and the rear part adopts a through-tail light design. It offers a variety of paint options including a dual-tone Jinrui Red version, and also adds an optional 21-inch multi-spoke starry rim.

In terms of interior, the 2025 model Wanjie M9 adopts a front-row three-screen cockpit design scheme, providing a combination of a 12.3-inch LCD instrument panel, a 15.6-inch center control screen, and a 16-inch co-pilot entertainment screen, equipped with HarmonyOS 4 smart cockpit and voice recognition control system. It is fitted with intelligent privacy windows, where the second/third row side windows support single-side independent three-level stepless dimming and four-level light transmittance adjustment, automatically switching to full black state after locking the car. In addition, it is also equipped with star ring diffuser tweeters, dual wireless phone charging, and crystal control knobs.

In terms of power, the 2025 Wanjie M9 continues to offer both pure electric and range-extended power systems. The pure electric version adopts a dual-motor layout, with the front motor having a maximum power of 160 kilowatts and the rear motor having a maximum power of 230 kilowatts, equipped with a 97.682 kilowatt-hour CATL ternary lithium battery pack, offering a maximum range of 630 kilometers under CLTC conditions, and a maximum charging power of 320 kilowatts. The range-extended version is fitted with an HG15T model 1.5T range extender, with the maximum power increased to 118 kilowatts, paired with a dual-motor all-wheel drive system, where the front and rear motors have a maximum power of 165 kilowatts and 200 kilowatts respectively, also equipped with a CATL ternary lithium battery pack, providing a comprehensive range of up to 1474km under CLTC, and a pure electric range of 290km.

In terms of intelligent configuration, the 2025 Wanjie M9 is fully equipped with Huawei's advanced intelligent driving assistance system, featuring a total of 36 sensing hardware, including 1 top-mounted 192-line LiDAR, 3 solid-state LiDARs, 3 distributed 4D millimeter-wave radars, and more, capable of perceiving dynamic and static targets in all scenarios. The newly added Spotlight intelligent beam can project prompt beams onto the target ground in night scenes and convey the vehicle's intentions during intelligent driving to the outside world; it also comes with intelligent driving indicator lights, which will light up with a blue effect at the front and rear of the vehicle when the intelligent driving function is activated. Additionally, it is equipped with Huawei Galaxy Communication, an innovative distributed vehicle satellite communication, ensuring uninterrupted calls while driving, and the satellite communication capability can be shared with mobile phones, as well as allowing for autonomous satellite phone calls for rescue.

In terms of chassis suspension, the 2025 Wanjie M9 adopts an all-aluminum alloy chassis, featuring an all-aluminum alloy double wishbone front and multi-link rear suspension system. The entire series is equipped with intelligent closed air springs and CDC variable damping shock absorbers, complemented by unique technologies such as HUAWEI DATS 2.0, to deliver a better driving experience and ride comfort.

The new M5 Ultra is positioned as a high-end urban intelligent SUV. It adds Phantom Purple and Zero White exterior colors, featuring an all-new integrated design that exudes elegance and sophistication. The new M5 Ultra is equipped with a luxury-grade all-aluminum chassis, using a front four-ball joint double wishbone and rear multi-link independent suspension, and is powered by the HUAWEI DriveONE efficient power platform. The all-wheel-drive version accelerates from 0 to 100 km/h in 4.3 seconds, with a moose test speed of 79 km/h, while the range-extended rear-wheel-drive version offers an ultra-long range of 1440 km.

The new M5 Ultra has officially been launched. The new M5 Ultra introduces Phantom Purple and Zero White color options, along with Tangerine interior, making it look even younger. It features a brand-new column shifter design, an upgraded seamless electric leg rest for the front passenger seat, and 100W wired fast charging. Xiaoyi is integrated with DeepSeek, making the cabin more refined. The new car uses a full aluminum alloy chassis, a front double wishbone suspension with four ball joints, and a rear multi-link independent suspension, offering upgraded comfortable braking. The combined range can reach up to 1440km, providing a more stable driving experience. The entire series is equipped with Huawei's advanced intelligent driving system HUAWEI ADS 3.3, and all models are upgraded with a 192-line laser radar and 4D millimeter-wave radar, making the intelligent driving capabilities even stronger.

The price of the new M5Ultra starts at 229,800 yuan, and by placing an order now, you can enjoy up to 30,800 yuan in car purchase benefits. Large-scale delivery will begin on April 3rd.

Since its launch, the Enjoy S9 has been the top-selling pure electric sedan in the 400,000 yuan segment for seven consecutive months, continuously leading the intelligent transformation of high-end luxury sedans. To meet users' diverse needs, a billion yuan has been invested in the Enjoy S9 extended-range version, bringing six major upgrades in range, driving control, intelligent driving, interaction, cabin, and aesthetics, offering users a more comprehensive, smarter, and more luxurious travel experience.

The Enjoy S9 extended-range version is equipped with the all-new Huawei Car Language system, featuring the first-ever Universal Welcome Light Effect and the first interactive welcome light carpet, making every step of getting in and out of the car filled with a sense of ceremony. It also introduces the first-ever gesture summon function, allowing users to easily park and exit in narrow spaces. Additionally, the new model offers a brand-new "Vast Universe Blue" exterior and "Truffle Brown" interior, along with an innovative in-car floating window, enhancing its appearance and providing more intuitive and personalized smart interactions.

To meet users' pursuit of longer range, the Enjoy S9 Extended Range version is equipped with Huawei's Snowy Owl Intelligent Extended Range System, capable of using both fuel and electricity. The maximum CLTC pure electric range is 365km, and the maximum CLTC combined range can reach up to 1355km, offering C+ class luxury sedan ultra-long range, ending range anxiety. In addition, the new car also comes with the latest Huawei Touring Platform, paired with a new German master tuning, making it comfortable to ride and easy to drive; it is equipped with the latest HUAWEI ADS 3.3, upgraded with 4 LiDARs, and paired with an all-directional three-dimensional fusion perception system, providing clear visibility at a distance and no blind spots up close.

The Xiangjie S9 Extended Range Edition has officially started pre-sales, offering a total of 3 versions. Among them, the Xiangjie S9 Extended Range Max is priced starting from 318,000 yuan, the Xiangjie S9 Extended Range Max+ is priced starting from 348,000 yuan, and the Xiangjie S9 Extended Range Ultra is priced starting from 378,000 yuan. Immediate reservations enjoy a 2,000 yuan deposit offsetting 5,000 yuan of the final car payment, with the new car set to hit the market in April.

Huawei FreeBuds 6: A brand new semi-open earphone. It adopts a full-curved waterdrop aesthetic design, equipped with the Kirin A2 chip, supporting StarFlash connection core technology Polar code, paired with L2HC 4.0 lossless codec protocol, supporting 2.3Mbps lossless transmission, built-in 4 microphones, supporting multi-channel DNN noise reduction AI algorithm, the charging case supports StarFlash precise location, priced at 999 yuan.

Huawei Band 10: Adopting an aluminum alloy body paired with CNC drilling process, the watch body thickness is 8.99mm, the aluminum alloy model weighs 15g, and the reinforced polymer fiber model weighs 14g, offering a rich color scheme including obsidian black and dawn pink, with a fluoroelastomer strap. Equipped with a 1.47-inch AMOLED color screen, with a resolution of 194×368 pixels, pixel density of 282PPI, supporting full-screen touch, AOD always-on display, and intelligent brightness adjustment. In terms of health monitoring, it adds the average HRV index during sleep, featuring a sleep health summary and mood health assistant function, and also supports multiple health monitoring features such as pulse wave atrial fibrillation and premature beat prompts.

In terms of motion functions, it is equipped with a nine-axis sensor, supporting over a hundred sports modes, with an AI swimming posture recognition accuracy of 95%. It features the Vitality Ring 2.0 to help develop exercise habits. Additionally, it supports NFC public transportation and subway payments in 330+ cities, access to over 200,000 community entry cards, and NFC car keys. The battery capacity is 180mAh, which can be fully charged in 45 minutes, offering a regular use battery life of 8 days and a maximum of 14 days.

In terms of price, the standard version with reinforced composite fiber body is 269 yuan, the standard version with aluminum alloy body is 289 yuan, and the NFC version with aluminum alloy body is 329 yuan. The new product launch offer is a 30 yuan discount, and an additional 15% reduction with national subsidy, making the lowest price 204 yuan. It officially went on sale at 6:08 PM on March 20th.

Huawei Smart Screen S6 Pro: The Huawei Smart Screen S6 Pro features an integrated flat metal backplate and patented hanging structure, creating an ultra-thin body of 24.9mm. With an ultra-thin wall mount, the gap from the wall is only 5mm. The front boasts a full-screen with a 99% screen-to-body ratio and has a customizable art mode that turns it into a digital art gallery when on standby. The display performance is outstanding, with a thousand-level partition SuperMiniLED backlight system combined with AI Clarity Control Pro technology, achieving a dynamic contrast ratio of 1,000,000:1 and a peak brightness of 2000nits. The Honghu AI Picture Quality Engine intelligently identifies and optimizes 8 types of content scenes in real time, and also supports a 4K 144Hz high refresh rate. In terms of color, it covers 94% DCI-P3 wide color gamut, and in "Master Original Color" mode, the color accuracy DeltaE≤1.5.

In terms of sound, it is equipped with a built-in 6-unit audio system, tuned by Huawei Histen professional acoustics, supporting both Dolby Atmos and DTS:X dual decoding. In home karaoke scenarios, AI vocal enhancement technology accurately separates the instrumental from the vocals, working in conjunction with the microphone function of the directional remote control to transform the living room into a personal Livehouse. Additionally, it is the first HarmonyOS TV to be equipped with the Pangus large model, possessing powerful scene comprehension capabilities.

Huawei Yuezhang Home Theater: This home theater, as an "audio-visual add-on" for the Huawei Smart Screen, is equipped with a 7.1.4 Celestial Sound Field, including 7 main channels, 1 Whale Fin subwoofer, and 4 sky sound speakers, comprehensively creating an immersive panoramic sound experience, turning the living room into a private cinema instantly. Among them, the "Whale Fin subwoofer" unit performs exceptionally well, with a low-frequency dive reaching 22Hz, presenting a pure and full bass effect.

At the same time, the new product also features advanced 3D spatial audio algorithms, accurately reproducing the location and details of sound sources, delivering an immersive and stunning listening experience, truly achieving a "headphone high" audio-visual experience.

That's all for this launch event. At this event, Huawei also teased the upcoming release of the M8 and a new HarmonyOS computer among other products. See you at the next launch event.