LVMH Group Releases Latest Progress on Environmental Strategy “LIFE 360”

At the Belem Climate Conference (COP30), French luxury giant LVMH Moët Hennessy Louis Vuitton shared the latest progress and achievements of its environmental strategy, “LIFE 360,” highlighting the group’s initiatives in the South American Amazon region.

According to the LIFE 360 strategic roadmap, the LVMH Group continues to reduce emissions related to energy consumption (Scopes 1 and 2), expand the use of renewable energy, and implement action plans aimed at reducing Scope 3 emissions by 55% by 2030.

The Group relies on a network composed of the Sustainable Development Director and more than 150 environmental correspondents, responsible for identifying and promoting action plans and best practices across LVMH’s 75 Maisons. Since the Group launched its environmental strategy in 1992, this network has remained active and continued to grow over time, holding more than 100 meetings and clearly demonstrating the ongoing commitment and collective action of all its Maisons on environmental issues.

This vitality is concretely reflected in operations, especially in the retail sector. Since 2016, the LIFE 360 in Stores Awards have aimed to recognize the Group’s most exemplary stores. Over the past ten years, store energy consumption has decreased by 27%, and is expected to reach an average of 334 kWh per square meter per year by 2024, thanks largely to the widespread use of LED lighting and the shutting down of window displays outside business hours. The Parfums Christian Dior store located in the K11 Art Mall in Hong Kong won the 2024 Best Store Award, with an energy consumption level of just 165 kWh per square meter per year, and received the Group’s internal GOLD certification under the “LIFE in Architecture” standard.

Top image: Parfums Christian Dior store

LIFE 360 also supports the deep transformation of the Group’s supply chain. This includes expanding the use of sustainable aviation fuel (SAF) in air freight, launching the first wind-powered maritime shipping projects (Neoline and Grain de Sail), and broadly deploying electric vehicles for last-mile logistics in France, the United States, China, and Japan. For example, Moët Hennessy has reduced transport-related CO2 emissions by 37% since 2019 and plans to achieve a 50% reduction by 2030.

In 2015, during the COP21 Climate Conference, the group established an internal carbon fund, marking an important step forward. This fund requires each brand under its umbrella to contribute a certain amount based on their carbon dioxide emissions per ton. This innovation has accelerated the deployment of low-carbon technologies and renewable energy. Since its establishment, the carbon fund has funded 866 energy efficiency projects globally and promoted pilot projects to industrial-scale deployment.

In 2021, the LVMH Group reached another major milestone with the launch of the LIFE 360 plan and the validation of its carbon emissions trajectory by the Science Based Targets initiative (SBTi). Significant progress has been made: the target of reducing Scope 1 and Scope 2 emissions by 50% compared with 2019 was achieved in 2024, two years ahead of schedule. This achievement was driven by an accelerated energy transition, with the share of renewable energy rising from 8.7% in 2015 to more than 71% in 2024, including 93% renewable electricity. For example, Christian Dior Couture installed photovoltaic panels on the roof of its logistics center in Blois, generating 1.3 GWh of electricity annually and reducing emissions by around 1,000 metric tons of CO2 equivalent. As for Scope 3, the Group is making steady progress toward its goal of reducing emissions intensity per unit of value by 55% by 2030, and by 2024 had already achieved a 33% reduction compared with 2019. This progress has been supported by a clear quantified understanding of the contribution of various measures—circular economy, regenerative agriculture, transport, and supplier engagement—to reducing Scope 3 emissions.

In addition to reducing its operational footprint, LVMH is also actively committed to protecting vulnerable ecosystems. Belém is the gateway to the Amazon, the “lungs of the Earth,” and the host city of COP30. Since 2019, the LVMH Group has implemented three major projects across more than 3 million hectares of land, aimed at curbing deforestation and supporting local communities:

As part of its collaboration with UNESCO’s Man and the Biosphere (MAB) Programme, LVMH has been carrying out initiatives in eight nature reserves across four countries (Brazil, Bolivia, Peru and Ecuador) since May 2019. More than 80 projects have benefited around 1,000 families, focusing on wildfire prevention, ecosystem restoration, the development of deforestation-free activities, and the enhancement of local skills. LVMH has also provided training and equipment in wildfire prevention to more than 200 people.

2. The 2023–2025 project in partnership with the Amazonas Sustainable Foundation (Fundação Amazonas Sustentável, FAS) focuses on three protected areas along the Negro River north of Manaus. The project has implemented around 50 initiatives in nine communities, with an emphasis on biodiversity conservation, education and skills development, including sustainable tourism diploma training for women and the development of sustainable supply chains.

3. In Ecuador, the partnership with Reforest’Action (2022–2024) combines forest regeneration with the cultural preservation of indigenous communities. The project has planted nearly 70,000 trees, restored 935 hectares of land, protected 91 forest species, and benefited 261 landowners. All of these actions reflect the LVMH Group’s commitment to long-term collaboration with key partners.