Haitian Plastics Machinery Wins Haier Global Strategic Cooperation Award, Partners with Haier to Co-create New Blueprint for Intelligent Manufacturing

On September 23, Haier's Chonburi Air Conditioner Industrial Park in Thailand officially commenced production. The industrial park has an annual planned production capacity of 6 million units, covering a wide range of air conditioner products. It is the largest air conditioner manufacturing base of a Chinese brand in the Southeast Asia region.

At the concurrent opening ceremony and global supplier conference, Haitian Plastics Machinery Group was awarded the "Haier Global Strategic Cooperation Award" for its long-term stable strategic support and outstanding performance in the field of plastic machinery equipment, becoming an indispensable strategic partner in Haier's global supply chain system.

In 2002, Haier entered the Thai market with its own brand. Over the past 20 years, through technological innovation, it has diligently pursued localization by continuously creating differentiated products and services based on local user needs. Today, Haier has grown to become the number one white goods brand in Thailand, with its air conditioners ranking first in sales for four consecutive years. Haier's Chonburi Air Conditioning Industrial Park in Thailand is a "benchmark" manufacturing base for Chinese brands in Southeast Asia, achieving comprehensive leadership in terms of scale, capacity, and digitalization.

As a long-term partner of Haier, Haitian has been deeply engaged in the Thai market for over 20 years and established a wholly-owned subsidiary in Thailand in 2016, continuously providing integrated injection molding solutions for local manufacturing enterprises. Currently, Haitian brand injection molding machines hold a market share of over 50% in the Thai injection molding machine market, firmly maintaining a leading position in the industry.

Winning the Haier Global Strategic Cooperation Award is a full recognition of Haitian's technical strength and service capability. In the future, Haitian will continue to collaborate with Haier's global layout, providing more advanced intelligent manufacturing solutions, and further deepening equipment operation and maintenance, technical cooperation, and talent cultivation to assist Haier in serving the Southeast Asian and even global markets.