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Guangdong's largest toy factory opens branch in indonesia, expected to accommodate 5,000 employees

wanju hang 2025-07-18 09:49:43

On May 28 this year, Sunrise International Indonesia "PT Early Light International Indonesia" (a subsidiary of Sunrise International Holdings "Early Light International (Holding) Ltd") held a groundbreaking ceremony for its export-oriented toy manufacturing facility in the Kendal Economic Zone (KEK Kendal) in Central Java, Indonesia. The total investment plan for the project amounts to 540 billion Indonesian rupiah (approximately 34 million USD).

Early Light International (Holding) Ltd, headquartered in Hong Kong, has been operating since 1972 and is one of the largest toy manufacturers in the world. By successfully building the largest toy manufacturing empire globally and becoming a major supplier for Mattel and Hasbro, its founder Chow Chi Ming has earned the title of "King of Toys."

In the Kendal Economic Zone, the factory of PT Early Light International Indonesia will produce various types of toys, including plastic figurines, plush toys, and fashion dolls. All products are aimed at the export market, sold to multiple countries including the United States, Canada, EU countries, and regions in Asia.

Juliani Kusumaningrum, the Executive Director of the Kendal Economic Zone, stated that the arrival of Early Light further solidifies the position of the Kendal Industrial Park (KIK) as a globally competitive industrial area. "We welcome Early Light's investment, which is a strategic move to strengthen the toy industry ecosystem in the region. Previously, there have been several similar industry participants in the Kendal Economic Zone, and with the addition of Early Light, we are optimistic that a stronger and more efficient supply chain will be formed," she said.

In addition, she also added that the Kendal Economic Zone offers various financial incentives, such as reductions in corporate income tax (PPh Badan) in the form of tax holidays and tax allowances, exemptions from value-added tax (PPN), and import duty exemptions. These undoubtedly further enhance the competitiveness of the area in attracting investment, especially for labor-intensive industries like Early Light that are export-oriented.

Early Light President Director Siu Chee Ng expressed the company's long-term commitment to Indonesia. "We are very pleased to start the construction of our new production facility in the Kendal Special Economic Zone, which has a prime location, abundant labor resources, and offers attractive tax-related facilities and incentives. This production facility is expected to employ about 4,400 local workers. We believe Indonesia will become an important production base for our global expansion," he stated.

Xurich International Group used to have factories in Shenzhen and Shaoguan. The Shenzhen factory has now closed, while the number of employees in Shaoguan still exceeds 10,000. It was once claimed to have 80,000 employees.

The company's main shareholder is Cai Jiamin, daughter of the "Toy King of Hong Kong," Cai Zhiming. It undertakes orders from Mattel, Hasbro, MGA, SSD, and is engaged in contract manufacturing. This factory was once the largest toy contract manufacturer in the country. It encompasses almost all toy production processes, including prototype manufacturing, mold making, injection molding, painting, pad printing, rubber injection, sewing, alloy, electronics (SMD, bonding, PCB assembly), and finished product assembly, with products including electronic, plastic, alloy, tinplate, and sewn toys, among others.

In 1994, Cai Zhiming acquired an American alloy toy car company and established Sunrise International Group. More than 20 foreign companies ordered toys from Sunrise International, including some of the world's top toy companies. The company's founder, Cai Zhiming, owns a large amount of property in Hong Kong, including Kowloon City Plaza, parking lots, office buildings, and residential buildings. The income from these properties even exceeds his earnings from toys. He is also a director of the famous hotel in Hong Kong, the Rich Hotel, and a major shareholder in the Hong Kong-listed company Kang Jian International. Recently, he also invested in the listed real estate company Kaisa Group.

In the 2018 Forbes Hong Kong Rich List, toy king Tsai Chi Ming ranked 13th with a fortune of 6.5 billion USD. This entrepreneur successfully transformed his hobby into a career: due to his childhood longing for toys that he could not have, he was determined to establish his own toy kingdom. Today, he owns Asia's largest toy manufacturing company, Sunrise Group. This toy king has quietly become a super-rich Hong Kong entrepreneur on par with established tycoons like Li Ka-shing and Lee Shau Kee.

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Guangdong's largest toy factory opens branch in indonesia, expected to accommodate 5,000 employees

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