Ford to launch new hybrid and electric vehicles in europe starting 2027

According to foreign media reports, Ford plans to launch a new vehicle lineup in the European market starting in 2027, which will include hybrid and all-electric models. It is reported that Ford will take this opportunity to expand its passenger car product line in Europe.

Image source: Ford Motor Company

Christoph Herr, the head of Ford's German-speaking region, revealed to dealers that the company's global leadership has approved a long-term investment plan for the European market, focusing on the development of new hybrid and electric vehicle models. In an internal letter to dealers, Christoph Herr stated, "The Ford Motor Company's board has decided to continue investing in the development of new models to drive robust growth in the passenger car business in the coming years."

Christoph Herr further explained that Ford will "invest in the development of multiple new models, some of which will be co-developed with partners and will use various powertrains, including hybrid and fully electric." However, he did not disclose specific information about the partners or the market positioning of the new models.

Industry insiders speculate that Ford Motor Company may engage in deeper collaboration with Volkswagen Group. Ford's latest electric models, the Explorer and the Capri compact electric vehicle, are built on Volkswagen's MEB platform, which is also used for the Volkswagen ID.3 and ID.4 models. Reports suggest that Ford might develop an electric version of the Fiesta based on the new small MEB platform that Volkswagen will use for its upcoming ID.1 and ID.2 entry-level electric models.

In 2023, Martin Sander, the head of Ford's passenger car business in Europe, stated that the company does not rule out using Volkswagen's technology platform to launch an all-electric replacement for the Fiesta. For Ford, an entry-level low-cost electric vehicle will be a core strategy for its return to large-scale operations in Europe. Additionally, Ford dealers are also looking forward to a replacement model for the Focus compact car.

Ford is also likely to adopt a new software-driven electric vehicle platform in Europe, and the company is currently developing this platform in California, USA. Although this platform is primarily aimed at mid-size pickups at this stage, its highly flexible architecture is also suitable for developing small cars for the European market.