Exploring Red Plum Color Masterbatch: Invisible Color Magic, Visible Industry Cornerstone

Stepping into the company’s factory area, modern workshops and a well-organized production environment greet you. What flows here is not paint, but color masterbatch—high-tech composite materials that evenly carry an extraordinary amount of pigment attached to resin, often referred to as the "industrial blood." As one of the earliest leading enterprises in China engaged in the research and development of polymer composite coloring materials, Hongmei Color Masterbatch has become one of the important production bases for polyolefin color masterbatch in East China after more than thirty years of steady development, maintaining a leading position in terms of business scale among its domestic peers. The company is not only a listed enterprise on the New Third Board but also holds several significant industry positions, including serving as the deputy director unit of the Color Masterbatch Professional Committee of the China Dye Industry Association, showcasing its industry influence.

In the introduction by General Manager Yao Feng, we captured a staggering figure:80,000 tonsThis is the annual production capacity of red masterbatch, sufficient to meet the huge demand of the manufacturing industry in East China and even nationwide. In the workshop, the high-tech fully automated production line imported from abroad is quietly operating, like a precise "magician," accurately proportioning, evenly mixing, and melting granulating the powdered pigments and polymer resins, ultimately producing uniformly finished products. From white masterbatch to functional masterbatch, from antistatic products to flame-retardant materials, the product system covers three major series, deeply serving the fields of injection molding, extrusion, and spinning with characteristics of "variety, full color spectrum, and stable quality."

If scale is hard strength, then technology is undoubtedly the brightest undertone of Hongmei Color Masterbatch. In the company's "Jiangsu Province Polyolefin Color Masterbatch Engineering Technology Research and Development Center," we witnessed another scene: researchers were conducting weather resistance tests on a batch of new samples, simulating whether the products can "remain youthful" in extreme environments.

"From ordinary plastic bags to automotive parts, from home appliance housings to medical packaging, customers have vastly different requirements for color stability, safety, and functionality. What may seem like ordinary masterbatch could actually contain various functions such as color enhancement, flame retardancy, and anti-static properties. What we sell is not just color, but solutions."

It is this extreme pursuit of technology that has allowed Hongmei Color Masterbatch to hold more than ten invention patents and form industry-university-research alliances with several universities, making the "SUCOLOR" brand a "quality synonym" in the industry.

In the corporate exhibition hall, honors such as "High-Tech Enterprise of Jiangsu Province" and "Contract-Abiding and Trustworthy Enterprise of Jiangsu Province" testify to the company's years of accumulation and development. The person in charge stated that Hongmei Color Masterbatch will continue to leverage its technological strength, equipment advantages, and brand image to stay close to market demands and lead the industry's development.

At the end of our visit, we saw the company's product application wall—ranging from household items to industrial components, from food packaging to textile fibers, the products of Hongmei color masterbatch have permeated almost every aspect of modern life. Although it does not directly face consumers, it is an indispensable support behind countless well-known brands.

Through this visit, we deeply felt the corporate spirit of Hongmei Color Masterbatch, which is driven by innovation and based on quality. In the field of plastic coloring, Hongmei Color Masterbatch is steadily creating value for customers and injecting vitality into the industry.