Xiaomi

Xiaomi displayed several major new products at this exhibition. Xiaomi15 and Xiaomi 15 Ultra will start pre-orders in the UK and European markets. This launch does not include the Xiaomi 15 Pro. Among them, the Xiaomi 15 Ultra, codenamed 'Night God', is equipped with a 1-inch main camera and a Leica 200-megapixel super telephoto lens, focusing on the imaging system. In addition, Xiaomi will also showcase innovative products under the 'Whole Ecosystem of People, Cars, and Homes', including robot vacuums, phones, smartwatches, headphones, and cars.

HONOR

HONOR has introduced a new Alpha strategy (HONOR ALPHA PLAN), focusing on building a global AI ecosystem and deepening end-to-cloud collaboration capabilities. It not only showcased its profound technological accumulation in the field of AI but also demonstrated its beautiful vision for future intelligent life. HONOR commits to investing over $100 billion over the next five years, working with global partners to build an open, co-created, and shared AI terminal ecosystem. At the same time, HONOR also promises to provide up to 7 years of Android operating system updates for the Magic series, accelerating the advancement towards carbon neutrality, striving to achieve carbon neutrality across the entire industry chain and products by 2050.

Samsung

Samsung showcased its Galaxy S25 series at MWC 2025, which is equipped with the latest One UI 7 operating system and supports multimodal AI assistants. The Galaxy S25 Edge, with ultra-thinness as its core selling point, features a 200MP main camera, demonstrating Samsung's innovation capabilities in design and imaging technology. It is understood that this device comes with a 6.7-inch screen, a 12MP front-facing camera, and a dual rear camera setup consisting of a 200MP main camera and a 12MP ultra-wide angle lens. The side frame is made of aluminum alloy, while the back uses ceramic material to enhance durability.

Meizu

Starry Meizu, with Flyme AIOS at its core, displayed its full range of AI ecosystem products, covering areas such as smart glasses, smartphones, and smart cars. At MWC, Meizu launched three smartphones, namely the Meizu Note 22, Meizu mblu 22, and Meizu mblu 22 Pro. Meanwhile, Meizu also exhibited key products like the next-generation StarV Air 2 AR smart glasses.

ZTE

At MWC 2025, ZTE launched the Nubia Flip 2, a new generation of small foldable phones, priced at 699 euros (approximately 5304 RMB). The phone will be released in China on March 4th at 16:00.NubiaFlip 2 is equipped with a 3-inch full-featured external screen, compatible with over 300 mainstream applications. The internal screen is 6.9 inches, supporting 1.5K resolution, 120Hz refresh rate, 1200nits peak brightness, and 2160Hz PWM dimming. The phone supports automatic split-screen upon folding and comes with built-in Nebula AI, providing features like conversation translation and call translation.

In addition to smartphones, there is also a launch of an AI PC product matrix, such as the ThinkPad T14s 2-in-1 laptop, the ThinkBook 16p Gen 6 with a dedicated NPU, and the Yoga Pro 9i Aura. Among them, the ThinkBook Flip AI PC concept machine inherits Lenovo's innovative genes in the field of AI commercial computing, representing another breakthrough in AI-driven form transformation, becoming one of the core products at MWC 2025. And YOGA is the world's first ultra-thin solar-powered laptop, achieving over 24% energy conversion efficiency through the use of high-efficiency solar panels, leading in the industry.

Secondly, the frequent appearance of plastics, environmental technology becomes a new trend

At MWC 2025, the cutting-edge technological products from various manufacturers are dazzling. Behind these innovative products, the presence of environmental technology is quietly emerging. Plastic, this common material, is appearing in a new form at the exhibition, becoming a new highlight in the development of electronic products. Below, let's take a look together at the unique performance of plastic at this exhibition.

Japanese AR glasses optics manufacturer Cellid announced that it will showcase its self-developed AR glasses prototype at the MWC2025 Barcelona event. This news has attracted widespread attention in the tech community, especially against the backdrop of augmented reality technology increasingly becoming an important branch of information technology. Cellid's core business includes the development of displays and spatial recognition engines for AR glasses, with the goal of bringing augmented reality applications into all aspects of daily life. The company claims to have pioneered the development of waveguide display technology with the largest field of view and lightest weight, and successfully used plastic materials to create the world's first full-color projection technology.

In addition, according to the teaser images released by the official Meizu phone, Meizu is suspected to unveil a mysterious new model at this MWC 2025. According to the official image, this new Meizu phone comes in a black body, and the frame of the device appears to be made of plastic.

Lenovo showcased multiple models from its ThinkPad and ThinkBook series, which extensively use recycled plastic materials in their design. Since 2008, Lenovo has been using recycled plastics in its products and is on track to achieve the goal of using more than 136,000 tons of post-consumer recycled content plastics by the fiscal year 2025/26.

Lenovo applies post-consumer recycled (PCC) plastic, closed-loop post-consumer recycled (CL PCC) plastic, and ocean-bound plastic (OBP) to its products. Currently, the products using PCC plastic include: laptops, desktops, workstations, monitors, and accessories, and every year more products are being pushed towards a closed-loop management process. It is reported that the keycaps of the ThinkPad X1 Carbon Gen 12 contain 85% post-consumer recycled plastic, and 90% post-consumer recycled plastic is included in the battery housing, speaker housing, and AC adapter housing.

Three, Accelerated Application of Recycled Plastics, Electronics Moving Towards a Greener Future

From the products of the aforementioned manufacturers, it can be seen that not only is the application of plastics in electronic products widespread, but the use of recycled plastics is also gradually increasing. This trend indicates that the environmental protection process of electronic products is accelerating, and recycled plastics are leading electronics towards a greener future.

Apple

On February 19, Apple launched the new iPhone 16e model, with storage options of 128GB, 256GB, and 512GB. Pre-orders opened on February 21, and the official release was on February 28, starting at 4499 yuan.

Apple stated that the design of the iPhone 16e is aimed at protecting the environment. To achieve Apple's 2030 carbon neutrality goal, all its facilities now use 100% renewable electricity. The overall use of recycled materials in the iPhone 16e exceeds 30%, including a battery made with 100% recycled cobalt and 95% recycled lithium, and a body made with 85% recycled aluminum. All packaging materials are fiber-based, bringing Apple one step closer to its goal of completely eliminating plastic packaging by 2025. This move undoubtedly sets a new benchmark for the industry.

Acer

Acer plans to use 20% to 30% of post-consumer recycled plastic in its total plastic usage by 2025. Currently, Acer has incorporated ocean-recycled plastics into notebook products, creating the OceanGlass touchpad, which is used in the entire Chrome and Swift series of products. In 2024, the Acer Aspire Vero 16 will further increase the proportion of recycled plastic in the casing to 60%, which is double the amount in 2021.

ASUS

In ASUS products, the use of plastic accounts for over 30% of the total weight of mainstream products. ASUS collaborates with raw material suppliers to explore increasing the usage of post-consumer recycled (PCR) plastics under high-quality requirements. Since 2017, ASUS has cumulatively used more than 1,689 tons of PCR and developed PCR with antibacterial functions.

Dell

In 2023, 10.8% of the materials used in Dell products were made from recycled or renewable material components, an increase of 4.9% from the previous year. Dell uses PCR plastics from various sources in its product and packaging portfolio. The battery housing of the high-end business laptop Latitude 9440 contains 90% PCR plastic, the fan housing contains 28% ocean-bound recycled plastic, the speaker housing contains 30% PCR plastic, the AC adapter housing contains 90% PCR plastic, and the keyboard contains 35% environmentally friendly materials, with keycaps using 75% recycled polycarbonate plastic, films using 80% recycled PET, and backlight shields using 100% recycled PET.

Four,The market potential for recycled plastics is enormous, bringing new opportunities to the industry

In recent years, with the global emphasis on environmental protection and sustainable development, the application of recycled plastics in consumer electronics has gradually gained attention. In 2023, the global recycled plastic market size is approximately $56.68 billion. It is projected that by 2032, the global post-consumer recycled plastic market size will reach $27.34 billion. In the field of consumer electronics, the application of recycled plastics is also expanding, with the post-consumer recycled plastic market size for this sector expected to reach $32.51 million by 2032. This growth is mainly attributed to the promotion of sustainable development by governments worldwide and the increasing concern of consumers towards environmentally friendly products.

The recycled plastic industry is gradually entering a phase of orderly development, with the industrial chain continuously improving. The upstream recycling system is becoming increasingly mature, with the amount of waste plastic collected continuously growing. Midstream recycled plastic producers are enhancing the performance and quality of recycled plastics through technological innovation. Downstream consumer electronics companies are increasingly adopting recycled plastics, promoting their use in products. For example, companies like Lenovo and HP have already used a high proportion of post-consumer recycled plastics in some of their laptop models.

Overall, the prospects for the application of recycled plastics in consumer electronics are broad, and the industry will continue to make breakthroughs in technological innovation, improvement of the industrial chain, and international cooperation, contributing to the realization of green and low-carbon transformation.

Source: New Observation on Waste Plastics, CNMO Technology