Celanese Launches Advanced Materials and Services at K 2025

Celanese Corporation showcased a powerful combination of new digital services, advanced materials, and expanded functionalities at the K Fair held in Düsseldorf, Germany, from October 8 to 15. Focusing on customer-centric innovation, Celanese is solidifying its position as a preferred solution provider across multiple industries, including automotive, electronics, healthcare, consumer products, and industrial sectors.
AI-driven digital assistants can accelerate material selection.
A prominent innovation from Celanese is the enhanced Chemille® digital assistant, an AI-driven platform designed to simplify and accelerate material selection for customers. By intelligently analyzing product attributes, application requirements, and essential certifications, the Chemille® digital assistant provides tailored recommendations to streamline decision-making and improve project outcomes.
This next-generation tool provides predictive insights and customized guidance for designers and engineers, transforming the way they access and apply product data during planning and development processes. With its intuitive interface and advanced analytics, the Chemille® digital assistant helps identify solutions, saves time, and may reduce development costs.
“With the global launch of new features for the Chemille® digital assistant and the demonstration of new specialty materials, Celanese is showcasing how we develop unique solutions and design the future together with our customers."Todd Elliott, Senior Vice President of Celanese Engineering Materials, said."
Visitors to the Celanese booth can experience the Chemille® digital assistant firsthand and learn how it simplifies and accelerates material selection. The platform offers various intuitive search pathways, including data sorted by performance attributes, applications, and competitive grade offsets, making it easier than ever to find the ideal material. In addition to material selection, the Chemille® digital assistant also serves as a comprehensive resource center.
In the latest version, the Chemille® digital assistant can now easily access important documents directly, including:
- Material card, Federal Motor Vehicle Safety Standards (FMVSS) declaration, carbon footprint declaration
Regulatory information, such as IMDS, REACH, RoHS, and PFAS-free declarations
One of the standout features of the Chemille® digital assistant is its 24/5 live chat support, consisting of real engineers (not robots), ensuring expert guidance is always available.
New materials and solutions across multiple industries
Celanese will offer a variety of solutions to manufacturers around the world, including:
·Hostaform® POM XAP®3- Ultra-low emission levels support the automotive industry's low emissions, exceeding the standards set by leading European and Asian car manufacturers.
·Hytrel® TPC 8808- Blow molding grade, featuring high thermal stability, excellent fatigue resistance, and oil resistance, capable of replacing cross-linked rubber materials in demanding applications such as drive shaft boots.
Yandu Ping® TPV 121-25W228- Designed specifically for foam dynamic weather sealing materials, it offers a uniform foam structure, excellent mechanical properties, and predictable sealing performance compared to foamed EPDM profiles.
·GUR® UHMW-PE 402M13Higher molecular weight provides excellent puncture strength and balanced processability for 5μm separators in electric vehicles to enhance battery safety and performance in next-generation lithium-ion battery (LiB) separator technology.
·Fortron® PPS FX75T1 R– Provide perfect surface finish, enhanced mechanical strength, as well as excellent heat resistance and chemical resistance for high-voltage conduits and cooling pipes in electric vehicles.
Future Connection
Shandu Ping® HalogenHalogen-Free Flame Retardant (HFFR) TPVProvides halogen-free flame retardancy, meeting UL94 V0 and UL1581 VW-1 standards; offers excellent durability and electrical performance for dynamic cable applications.
·Zytel® PA FR70G30V0NHA halogen-free, flame-retardant PA 6,6 offering UL94 V0 down to 0.4 mm and high thermal stability to ensure more reliable parts, with low corrosion and deposits.
·Zytel® PA FE170073- Low-density PA 6,6 solution provides high fluidity, strength, stability, chemical resistance, and laser-enhanced plating compatibility (LEP) for smaller, lighter, and stronger consumer electronics.
·Crastin® PBT SK9230 & SLW9230- Laser transparent grade for actuator and sensor housing applications, featuring high laser transparency, low warpage, and good hydrolysis resistance.
Consumer
·Hytrel® TPC HTR9009An improved solution that meets the needs of reducing weight and enhancing resilience in sneaker midsoles.
·Vectra® MT® LCP 5350Designed specifically for high-performance microneedles, enabling precise molding, uniform drug delivery, and high-density arrays while increasing yield and reducing costs, making it an ideal choice for transdermal delivery devices.
·GUR® UHMW-PE– Free of added PFAS, it can serve as a substitute for PTFE in various applications such as medical molded parts, lubricants, films, membranes, tapes, lithium-ion batteries, and wear-resistant surfaces.
Sustainable solutions
·Low-carbon POM ECO-C: ISCC CFC certified methanol source - Certified in America, available for global shipment
Providing unprecedented product carbon footprint reduction on an industrial scale. POM ECO-C offers a low-carbon solution without compromise; maintaining high stiffness, thermal stability, sliding performance, as well as chemical resistance and wear resistance.
·New ECO-B: Biocontent
The bio-based component formulations of Zytel HTN and Zytel® PA solutions are made from renewable raw materials, maintaining the same quality and performance for direct replacement.
Launch of Forton® PPS ECO-R: Recycled Content
Produced from recycled materials after industrial processing or consumption, using a mass balance approach, can be directly substituted and meets strict quality standards (ISCC PLUS certification).
Extended functions
NVH (Noise, Vibration, Harshness) Laboratory
Provide comprehensive one-stop NVH analysis, including expertise in high-damping materials, design and simulation, advanced material characterization, and application testing.
We have developed enhanced semi-anechoic chambers and reverberation rooms, which provide unique capabilities for vibration, acoustic, and durability testing in the industry.
Nano-Infrared Atomic Force Microscope (AFM-IR)
AFM-IR combines spectroscopy, imaging, and chemical mapping to reveal the chemistry of nanoscale materials.
It accelerated failure analysis testing and improved product performance.
It offers unparalleled precision in detecting surface defects, filler dispersion, phase morphology, and chemical degradation, and can work across particles, parts, emulsions, and films.
Complete Application Development: From Concept to Physical Components - Powered by AI
Celanese fosters innovation by transforming customer ideas into validated solutions through the following methods:
·Digital experimental design can accelerate material development when new materials are needed.
AI-driven models can predict complex material behaviors without delaying traditional physical testing.
Rapid prototyping and physical part validation can accelerate the delivery of reliable real-world data.
As a comprehensive solution provider, Celanese offers speed, precision, and confidence to help customers bring cutting-edge products to market faster.
Collaboration across the value chain
Celanese collaborates with companies across the entire value chain to support our customers' projects. Examples of this collaborative spirit will be showcased at the booths of leading machinery manufacturers during the K Show.
The automotive supplier Trelleborg will collaborate with Celanese at our booth to introduce the transition from traditional chloroprene rubber (CR) to Hytrel® thermoplastic elastomer (TPC), thereby achieving a complete redesign of the sealing cover.
Maillefer, a leader in the extrusion machinery field (booth 16/B19), highlights its collaboration with Celanese to replace thermoset rubber with Santoprene® TPV in dynamic and semi-dynamic weather seals for the automotive and construction industries.
Kingsteel (Booth 13/B93) is a manufacturer of foam processing machinery, focusing on the application of foamed Hytrel® TPC in footwear applications.
Arburg (booth 13/A13) will use Phoenix Contact tools to manufacture Frianyl® PA injection molded electrical connectors.
Ossberger (booth 14/A04) will showcase its new DSE5-30 machine featuring air spring leg bands made of Sandu Ping® TPV. This machine is specifically designed for the production of large boots and corrugated pipes and will be launched at K Show.
“At this year's K Show, with the launch of the AI-driven Chemille® digital assistant and a range of high-performance materials, we continue to demonstrate the combined power of innovation and collaboration to accelerate our customers' success in meeting future design opportunities.Todd Elliott added."These new services and solutions highlight our team's innovation capabilities and expertise in addressing the most significant challenges faced by our customers."
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