BOE Unveils New ADS Pro Smartphone Display, Claims to "Redefine Traditional LCD Perceptions"

ITHomeOn September 12, according to BOE's official WeChat account "BOE Innovation Hub," BOE recently launched a high-end mobile display solution based on ADS Pro technology, delivering an exceptional experience that overturns the stereotype of LCD displays.

According to official information from IT Home, this solution comprehensively upgrades the pixel design of the mobile phone display, the backplane materials, the screen structure, and functionality, delivering a more refined picture quality and a smoother gaming experience, while also achieving longer battery life.

Pixel design upgrade:The BOE ADS Pro mobile phone display adopts a super-retina new pixel design with a pixel density of 446 PPI and independent RGB pixel arrangement.Clarity comparable to 600+ PPI OLED.In addition, its thin-line design significantly enhances screen transmittance, and with the new LED backlight and module optical design, optical utilization is markedly improved. In high brightness mode, brightness jumps to 1500 nits; during regular use, the image layers are more enriched.

Upgrade of backplate materials:Unlike traditional LCD phone screens, the upgraded screen uses a new gate material, with gate conductivity efficiency increased by more than three times, and latency significantly reduced by 40%.At a high refresh rate of 144Hz, the ghosting phenomenon almost disappears.This new material, with its low resistance characteristics, can also reduce signal transmission energy consumption by 28%, extending battery life by 1.8 hours during continuous high-refresh scenarios.

Display architecture upgrade:The new product adopts BOE's first low-carbon display technology - "Active Display." This technology achieves multi-level partitioning of the display area at the physical level through a new Xn display architecture solution.Intelligently divide high and low frame rate areas based on displayed content and user operations, and flexibly match the optimal screen refresh rate.Achieve dynamic screen partitioning and on-demand refresh. During use, the user's focal area is refreshed at a high frequency to ensure quick responsiveness and smooth visuals without trailing; in non-focal areas, the refresh rate is intelligently reduced to effectively save power.

Through comprehensive calculations, the brand-new ADS Pro mobile phone screen with a 40Hz~120Hz refresh rate reduces power consumption by up to 20% compared to conventional 120Hz screens. Not only does the screen support dynamic partitioned refresh during normal use, but the technology has also been upgraded for the off-screen display state, breaking through the 40Hz low refresh rate limit. The overall refresh rate is lowered to achieve 5Hz~30Hz dynamic partitioned refresh, resulting in a power consumption reduction of up to 30% compared to traditional off-screen technologies.

Screen function upgrade:BOE has pioneered a highly integrated all-in-one display module design that replaces the existing external silicon-based ambient light sensors with an integrated light sensor within the screen. This not only maintains the light sensing performance and effects but also enhances the overall design.It also reduces the space occupied by external sensors within the whole machine.which allows the final product to have more flexible overall spatial arrangement,And supports ultra-narrow bezel designMaking mobile terminals thinner and lighter, with a higher screen-to-body ratio. Through BOE's self-developed optical sensing acquisition algorithm and color temperature algorithm, the screen can detect the brightness and color temperature of the ambient light, and dynamically adjust the screen brightness and color temperature according to environmental conditions.

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