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On March 20, the 2025 China Home Appliance and Consumer Electronics Expo (AWE2025), hosted by the China Household Electrical Appliances Association, officially opened at the Shanghai New International Expo Center. This exhibition, themed "AI Technology, AI Life," gathers over a thousand leading global home appliance and consumer electronics enterprises, showcasing customized, scenario-based AI smart life solutions, intelligent, healthy, green, and low-carbon innovative products, as well as innovative applications in areas such as whole-house intelligence, smart entertainment, smart health, smart travel, and smart energy management, highlighting the "person-vehicle-home" ecological panorama centered on people and scenarios.

Zhang Chonghe and other leaders visit AWE2025, jointly witnessing the new chapter of AI empowering industry

Former Deputy Director of the Central Institutional Organization Commission, Party Secretary and President of China National Light Industry Council Zhang Chonghe, Deputy General Manager of the General Manager's Office of China Media Group Zhashi Dondrup, Discipline Inspection Commissioner of China National Light Industry Council and Chairman of China Household Electrical Appliances Association Tao Xiaonian, Executive Chairman of China Household Electrical Appliances Association Jiang Feng, and other leaders, along with senior executives from participating companies, jointly attended the opening ceremony of AWE2025.

Jiang Feng stated in his opening remarks, "AWE2025, themed 'AI Technology, AI Life,' fully demonstrates that AI has become a crucial driving force for technological upgrades, product innovations, and enhancing user experiences in the home appliance and consumer electronics industries. With its powerful scenario-based display capabilities, AWE2025 will comprehensively showcase the application trends of AI technology, promoting AI from concept to consumer applications. We look forward to more innovative companies joining hands with AWE to jointly define new standards for smart living!"

After the opening ceremony, the leaders entered the exhibition site and visited the booths of well-known companies in the industry such as Haier, Hisense, Huawei, Bosch, Siemens, Panasonic, Gree, HiSilicon, and Ecovacs. They had cordial exchanges with company representatives, gained a detailed understanding of cutting-edge technologies and the latest trends, and deeply experienced the innovative features and applications of newly launched products. During the visit, the leaders highly praised the display achievements of each brand and encouraged the companies to fully utilize the international platform provided by AWE, seize the development opportunities of "AI+", tap into the market potential of "trade-in", and comprehensively enhance their new technological advantages, creating more new momentum for the high-quality development of the industry.

AI technology, AI life, AWE presents the full-scene ecosystem of smart living

As one of the key series of events supported by the Shanghai Municipal Commission of Commerce, "Debut in Shanghai," AWE2025 focuses on AI as the theme of the digital economy era, presenting a new ecosystem of smart living through technological innovation and industrial integration. Home appliance companies are accelerating the integration of large AI models and self-developed intelligent agents, showcasing smart home appliances equipped with Haier's "AI Eye," Hisense Star Sea large model, TCL Fuxi AI large model, Changhong Yunfan AI large model, Fangtai Healthy CookingGPT, and Robam "Culinary God" large model. These products will truly achieve proactive sensing and personalized services, becoming intelligent assistants for users' smart living.

AI not only empowers intelligent products but also drives the implementation of smart scenarios. Haier SanYiBird, driven by the Haier Smart Home Brain and Uhome large model, meticulously constructs smart homes, showcasing a one-stop customized service for smart integrated cabinets and electricity, from design style to smart living experience; Siemens home appliances build four major smart life scenarios: Intelligent Control Cleaning, Intelligent Enjoyment Care, Intelligent Sensing Fresh Storage, and Smart Cooking, creating a tangible and perceptible "AI Smart Home" experience space for consumers. Hisense actively lays out smart cities, displaying a smart energy industry cluster composed of network energy and Corlin Electric.

Cutting-edge display technology is ushering in a revolution, with brands such as Samsung, LG, TCL, and Hisense showcasing their latest achievements. Samsung brings the HOLO DISPLAY convex screen that can project 3D images in the air; LG debuts the world's first bendable 5K2K gaming OLED monitor 45GX990A in the domestic market; TCL and Hisense are competing with Mini LED technology, where TCL's Q10L series, featuring Omni-zone Mini LED, and Hisense's world's largest 116-inch RGB-Mini LED TV will present a more stunning visual experience.

Person-home-car interconnect acceleration, new energy vehicles and smart home ecosystems deeply integrate. Huawei will showcase its HarmonyOS Auto new energy vehicles and specially set up an "Future Home Car-Home Interconnect" exhibition area outdoors to present a full-scene ecosystem of person, car, and home. The first new energy vehicle brand to exhibit at AWE, BYD, will display the Sky Eye technology and the "Lingyuan" intelligent vehicle-mounted drone system, and will exhibit two cars, the Fangchengbao 8 and the Denza N9. AWE has set up a "Mobile Home" new energy vehicle exhibition area for the first time, featuring mainstream models from NIO, Li Auto, XPeng, ZEEKR, and Great Wall. At the same time, multiple robotics companies, represented by Unitree, are making their debut at AWE, bringing many embodied intelligence products, widely promoting robots to enter smart home spaces.

At AWE2025, various manufacturers deeply collaborate with IPs from sports, film, and other fields to create immersive scene marketing. TCL's Olympic co-logo makes its debut at a domestic exhibition, Hisense showcases its full range of official customized products for the 2025 FIFA Club World Cup, Sony TVs join hands with Sony Pictures to participate in the exhibition, and Macro creates a presence at the exhibition site by inviting its strategic partner, the Chinese diving team. Each company leverages the influence of cross-industry IPs to help build global brands.

AWE Refresh Consumption Festival goes live, pushing "trade-in for new" to new heights

Recently, the "Boosting Consumption Special Action Plan" was issued, clearly stating the need to increase support for trading in old consumer goods for new ones, make good use of ultra-long-term special treasury bond funds, and promote the green and intelligent upgrading of major durable consumer goods such as automobiles, home appliances, and home furnishings.

Against this backdrop, the "National Home Appliance Consumption Season Launch Ceremony" will officially kick off on the morning of March 22 at the Shanghai New International Expo Center. The event is jointly organized by the Ministry of Commerce and the Shanghai Municipal People's Government, aiming to promote the prosperity of the home appliance market and boost consumer confidence. At the meeting, leaders from the Ministry of Commerce and Shanghai will deliver speeches and interpret the effects of the "trade-in for new appliances" policy; the China Household Electrical Appliances Association will release the "2025 China Home Appliance Consumption Trends White Paper," and the China Material Recycling Association will issue the "Development Report on China's Waste Electrical and Electronic Equipment Recycling and Disposal Industry," providing guidance for the future development of the industry. Additionally, representatives from companies such as Haier and Ecovacs will share their achievements in trade-in programs.

The AWE Organizing Committee actively responded to the call of the "trade-in for new" policy, and co-hosted the "AWE Renewal Consumer Festival" with the China Household Electrical Appliances Association and the General Manager's Office of China Central Radio and Television. This home appliance and furniture renewal shopping festival will join hands with the Pudong New Area Commerce Commission of Shanghai, collaborating with mainstream platforms such as JD, Tmall, Douyin, Suning, Xiaohongshu, Kuaishou, and Bilibili, to allocate top-tier resources and integrate diverse consumption scenarios including exhibition exploration live streaming, influencer marketing, and online specials, creating a one-stop renewal experience that combines offline exhibitions with online ordering. Celebrities like Dong Yuhui and Wang Bingbing will come to AWE to bring subsidy benefits to a wide range of consumers. Currently, the "AWE Renewal Consumer Festival" is in full swing; searching for "AWE Shopping Festival" on major platforms allows immediate participation! Meanwhile, AWE, in collaboration with the Pudong New Area Commerce Commission of Shanghai, is connecting with the main business districts of Pudong New Area to create the "2025 Pudong Home Appliance Life Festival," extending the popularity of AWE beyond the exhibition venue.

Grasp the new opportunities of the digital intelligence era, concurrent forums and activities explore the future of the industry

As an important part of the AWE ecosystem, AWE2025 will host two "2025AWE Summits," focusing on AI-driven brand globalization and industry integration. Among them, the theme forum "Embrace Globalization, WE ARE ONE" gathers leading figures from the global home appliance industry, representatives of overseas associations, and cross-border e-commerce platforms, including BSH Home Appliances, Hisense, Haier, APPLiA, Roborock, and Amazon, to share successful experiences in international development. At the conference, renowned financial observer Qin Shuo delivered a keynote speech titled "Opportunities and Challenges for Chinese Home Appliances under the Background of Globalization Restructuring."

"Future Home Filling Life with AI — 2025 AWE Summit", focusing on the all-scenario smart life driven by AI technology, covering "people, vehicles, and homes", gathers senior executives from leading companies in the home appliances, automotive, IoT, and robotics industries such as Huawei, Haier, Great Wall Motor, Hisense, Robam, Dreame, Kepler Exploration Robot, to jointly draw a blueprint for a multi-industry collaborative smart home ecosystem. Among them, the forum will for the first time invite a representative from the automotive field - Wang Guangfu, the head of Great Wall Motor's AI LAB, who will share cutting-edge achievements in vehicle intelligence."

AWE2025 further expands its international layout and strengthens global cooperation. The International Roundtable of Home Appliance Manufacturers Associations (IRHMA2025), the China-ASEAN Top Channel Summit for Home Appliances and Consumer Electronics, and multiple AWE overseas buyer matchmaking events will be held concurrently with AWE2025. At the same time, in response to the domestic trade situation, the "Unity in Diversity, AI Without Limits - 2025 China Home Appliance Innovative Retail Summit" will gather home appliance companies, leading enterprises from various retail sectors, retail experts, data research institutions, and industry leaders to explore new models, opportunities, and developments in retail for the industry.

AWE will also host the 2025 China Home Appliance Industry Chain Conference, 2025 China Cleaning Appliances Industry Summit Forum, Design Smart Home - Second Smart Living Model Release Conference, AI Vision Intelligent Future - AWE2025 Ultra HD Industry Summit, "People-Vehicle-Home" Interconnectivity Technology Seminar, and a seminar to promote the marketization of R290 air conditioners, jointly exploring industry development trends. In addition, the AWE AiPulan Award, representing the highest honor for annual products in China's home appliance and consumer electronics industry, will be announced at the exhibition site.

"AWE2025 focuses on artificial intelligence, aligning with the national strategy of actively promoting digital technology to empower industries and advance new industrialization. It not only showcases the cutting-edge achievements of AI integration in home appliances and consumer electronics but also stimulates the release of new types of consumption demands such as digital, green, and intelligent." After visiting AWE2025, President Zhang Chonghe of the China National Light Industry Council commented.

AWE2025 grandly opens, let us jointly witness this feast of technology and share the infinite possibilities of smart living!