Audi is implementing a series of significant changes in response to the increasingly severe economic situation and intensifying market competition, further consolidating its position in the global market. Audi's goal is clear: to enhance and ensure its competitiveness through structural adjustments, cost reductions, productivity improvements, and innovation.

Audi CEO Gernot Döllner stated: "We are advancing the company's restructuring through the 'Audi Agenda' to prepare for the future. The next step is to integrate core functions into a new department—'Transformation, Consulting & Organization'—which will help us expedite the implementation of our established reform roadmap."

In the 'Audi Agenda,' the Audi board has set a clear vision for the company's future development. To achieve this vision, Audi is focusing more on products and customer needs. Over the past 18 months, Audi has taken multiple measures to enhance profitability and innovation, as well as to speed up response times. For example, Audi has significantly streamlined its board and introduced a matrix organizational structure as a new model for company collaboration. The company has also begun reorganizing from technical development and model series, with organizational adjustments in other areas gradually underway. The overall goal is to accelerate decision-making and enhance the company's innovation capabilities through a closer focus on customer needs.

To ensure the successful completion of the comprehensive transformation, Audi will integrate all key management functions related to the transformation into the new 'Transformation, Consulting & Organization' department starting March 1, 2025. This new department will be led by Yvonne