All-New ES8 Launch Completely Reverses Downtrend! NIO Shares Surge Nearly 15% at Hong Kong Opening

On August 25th, it was announced that the all-new NIO ES8 went on pre-sale last week, adopting the Bass battery leasing model with a starting price of only 308,800 yuan. It is worth noting that this is a 5.2-meter-class flagship full-size pure electric SUV.

NIO's bold, all-in approach has gained unanimous approval from consumers, with ES8 orders pouring in—it's even selling better than the Ledo L90 during the same period.

The market reaction was equally positive. On the evening of the launch, NIO's stock price surged 9% overnight. Today, at the opening of the Hong Kong stock market, NIO's stock price continued to rise sharply, at one point climbing nearly 15% to approach a recent high of 53 HKD.

The vehicle has now arrived at the dealership. This past weekend, showrooms nationwide were packed with people, quickly entering a "crowded" mode.

Notably, among the in-store users, there are many consumers who are encountering the NIO brand for the first time, including traditional fuel vehicle users, extended-range vehicle users, and those originally planning to purchase MPVs.

In addition, the high popularity of the all-new ES8 has effectively boosted attention towards the Leada L90. If extended-range large SUVs have firmly controlled the market in recent years, then with the launch and sale of NIO's two flagship SUVs, the market for pure electric large three-row SUVs is rapidly rising, ushering in its "golden era."

According to the plan, the all-new ES8 will be officially launched and begin deliveries in late September. After its launch, the price is very likely to deliver another shock to the auto market, completely dispelling the previous gloom.