Womyns' Ware Inc.

Our Story When and why was Womyns' Ware founded, and what do we believe?" Womyns' Ware Inc. was founded in March 1995 in Vancouver, British Columbia, Canada. It is a woman owned and operated business founded on the tenets of its original two co-owners, who established what they prefer to call a women's sexuality business as a political statement. Sex is everywhere in our society yet it is rarely celebrated. Instead, sex is exploited to sell everything but sex. Womyns' Ware Inc. believes that if we can talk about and understand our pleasure, the world will be a better place. We are in the business of providing an environment, services and products for the celebration and empowerment of women's sexuality. We're proud of our open shop windows located in the heart of a vibrant shopping district. So often the experience of someone shopping at mainstream XXX stores is to conclude that all sex toys are poorly made junk. We're obsessed with the goal of ensuring that the ultimate purchase is a good one for each particular customer. We insist that we can run a Women's Sexuality business as if we were selling any other common consumer good. Feminist idea? Heck yes, we're feminists! The whole "womyn" thing in the name is supposed to reveal our feminism upfront (and be trademark-able, where "woman" is not). Are we any fun? Our mascot is a giant purple dancing lady with green pubes. Obviously, we think we're hilarious. "Joy replaces shame" Womyns' Ware Inc. seeks to celebrate anyone who wants to explore their sexual expression in greater depth than is generally represented in the business, health, education and media realm. Broadcast media, advertising, school curriculum, memes, and magazines "tell" us how our sex should look. We are mainstreamed into believing that we are sexually educated, (since sex is on every magazine stand, billboard, and newscast) yet there really isn't much concrete information to go along with the assumptions. Being in the forefront saying "sex is good and fun and healthy", publishing an ad in the front of a mainstream newspaper, airing a TV commercial before 10 pm, using the word "clitoris" in our publications, operating a shop in a diverse, vibrant, community shopping district, working to support OPT BC and other local sex positive organizations – that's the work that we are doing to establish new territory in social thought and acceptance. Basically, we won't stop until joy replaces shame. "Empowering All Genders - We're in this Together!" Our focus is on women's sexuality, and we welcome men, trans people and all allies along the gender spectrum! While an extremely lofty goal, we hope that our approach to sex contributes to a change in our society's overall sexual health. Every time you join us in this mission we all get closer to the goal.