The F Word

We’re a female-owned Australian apparel brand with a strong feminist focus, hence ‘The F Word’ (no, not the 'F' word you're thinking of). Sick of the double standards we found ourselves held to as women, we designed some t-shirts to express this frustration - and found that they hit a common nerve. Feeling impassioned, we started this brand to share empowering, unique feminist clothing with the aim of sparking conversations to do better. If you’re as passionate about gender inequality as we are, you will LOVE our prints!