The Crusty Store

The origins of the group can be traced to 1994, when filmmakers Jon Freeman and Dana Nicholson had been accumulating footage to showcase a behind the scenes expose of the lifestyle of an American pro motocross rider in action, featuring 145 ft plus jumps, 45 ft high in the air soaring over sand dunes, mountains, houses, buses and anything else secure and steep enough to hold the weight of bike and rider. The end result was Fleshwound Films and the first video "Crusty Demons of Dirt". Following the success of the first film, Crusty 2 premiered 18 months later. Sales exceeded expectations and tripled from the first video as the Crusty phenomenon began spreading worldwide. What was somewhat a stagnant sport had received a positive injection of interest and proved its worthiness of being showcased Internationally. People began buying the clothing worn by their heroes (Fleshgear) and thousands around the world were getting bikes and heading for the racetrack, mountains, sand dunes and the sky. With a unique production style the Crusty Demons filmed created a whole new genre of Action Sports Films. With cutting-edge editing by Director of Photography Scotty Avalos, they quickly gained a following and the hardcore fans were born.