Summer Reign The Label

Feminine, high-quality, and sustainable fashion for breastfeeding mums. Created by a fellow breastfeeding mum, our brand celebrates the beauty of motherhood with elegant, girly pieces that make you feel confident, comfortable, and oh-so-stylish. With sizes 6–22, we embrace inclusivity because every mum deserves to feel beautiful. Featuring discreet invisible zippers, our dresses make breastfeeding effortless—at home or on the go. Designed to last through pregnancy, postpartum, and beyond, our timeless styles are here to accompany you on every step of your motherhood journey. Our mission is to support and empower Mamas through every stage of their breastfeeding and postpartum journey. We design stylish, size-inclusive clothes that are as functional as they are beautiful - comfortable, discreet, and made to help you feel confident. We also understand the challenges faced by fuller-busted or plus size Mums, which is why our pieces are thoughtfully designed for all shapes and sizes. Summer Reign The Label is a Breastfeeding friendly clothing brand based in Brisbane, Australia. Our designs are flattering on postpartum bodies, size inclusive, stylish, comfortable and offer discreet feeding giving Mama's the confidence to feed whenever and wherever they need.