STANDOUT

STANDOUT is an innovative and pioneering platform that allows the creation, editing, and publishing of digital showcases, as well as the automatic and real-time distribution of showcases across more than 250 e-commerces. Today, brands invest hundreds of billions of reais in Trade Marketing actions. But how to do this in digital? The answer is simple, with Digital Trade Marketing. Through our platform, brands gain the power to publish showcases that increase average conversions by 60% in e-commerces, as well as increase consumer time on the product page by 252%. The content is presented with a responsive layout, the same way across all e-commerce channels and on all devices and screen sizes. Digital Trade Marketing is responsible for attracting customers at the digital point of sale and retaining them. For this reason, it is essential to understand micromoments, as the consumer is omnichannel. This means they want to make a purchase via smartphone while taking their children to school and picking up the product on the way to work. Now imagine that a person is getting their children ready for school and realizes they need to buy some basic items for the house. The information needs to be well organized, with highlighted images and buttons for purchase that are clearly visible. Just like at the point of sale, think of ways to make your consumer's life easier. Monitor the results of your actions. Some actions may not go as planned, as they depend on external factors. Therefore, be ready to make adjustments. One of the great advantages of Digital Trade Marketing is the ability to monitor everything happening in your e-commerce in real time. Knowing which items the user clicked on, understanding their journey before reaching the virtual store and within the store itself. In the virtual environment, it is easier to collect this information, which can be decisive for your strategies. This dynamism brings more agility and precision in decision-making. After all, the market is constantly changing, so it is important to always be attentive and prepared to adapt. Thus, when identifying negative behavior from our shoppers, we seek the cause and implement a solution quickly.