Squak

Community-driven gear. Built for everyone—from weekend warriors to seasoned pros.At Squak, we know the best memories come from good company and time outside. We're here to bring you affordable gear that makes every adventure easier.In 2022, when Hamilton lost his go-to fleece, he and his wife Alli began exploring fabric options and learning the ins and outs of outdoor gear. After connecting with a manufacturer, they decided to take a chance and order 300 grid fleece hoodies. Squak was born!Every hoodie from the original run sold out, and the basement quickly transformed into a mini warehouse. With their ultramarathon running friend Bennet, the team started experimenting with new colors and dreaming up future products.To keep the brand rooted in community, Squak launched a gear tester program called The Flock. This growing group helps shape, test, and inspire every new piece of gear—pushing Squak to evolve with every season.