SónChiraiya

Welcome to the opulent realm of SónChiraiya, where luxury intertwines seamlessly with tradition. Founded in 2017 by the visionary Preety Singh Pareek, a former software engineer who embarked on a journey to become a connoisseur of global fashion, SónChiraiya transcends the realms of mere clothing brands—it's a homage to India's splendid heritage and a commitment to its timeless legacy. At SónChiraiya, our mission is noble: to breathe life into India's golden eras by meticulously reviving traditional weaves, craftsmanship, and art forms. Our name, SónChiraiya, meaning 'The Golden Bird', echoes an era when India dazzled with opulence and grandeur. Inspired by this heritage, we redefine luxury ethnic wear with a contemporary twist, offering discerning women exquisite attire that harmoniously blends tradition and modernity. Central to our ethos is the revival of the iconic Rajasthan Kota sarees, particularly the luxurious Zari Kota weave. Born out of a labor of love during the challenging times of the Covid-19 pandemic in 2020, our Zari Kota revival project stands as a testament to our unwavering dedication to creativity, craftsmanship, and our cherished clientele. Each garment crafted by SónChiraiya is a masterpiece, painstakingly handcrafted by skilled artisans who infuse our designs with life. We take immense pride in championing homegrown Indian fabrics, traditional motifs, and weaving techniques, ensuring that every creation pays homage to our rich heritage. As we continue to redefine Indian luxury clothing, SónChiraiya remains steadfast in its commitment to providing livelihoods for thousands of artisans and preserving the legacy of India's handloom heritage. Join us on this journey of elegance, tradition, and timeless beauty as we honor the legacy of 'The Golden Bird' and celebrate the spirit of Indian craftsmanship. Experience the allure of Rajasthan Kota sarees with SónChiraiya sarees, where tradition meets sophistication.