Rusty Surf Wear & Surfboards

In 1985, in California, the birthplace of world surfing culture, after almost two decades of shaping, Rusty Preisendorfer decided to launch his own surfboard brand called Rusty. Surfer and shaper passionate, Rusty was a methodical and detail-oriented guy. With that, he created several board designs that fell in love with the best surfers in the world who competed in the World Circuit, giving visibility to the brand, being recognized by the R Dot logo (Read: R dot in English) (R Point). In 1985, in California, the birthplace of world surfing culture, after almost two decades of shaping, Rusty Preisendorfer decided to launch his own surfboard brand called Rusty. Surfer and shaper passionate, Rusty was a methodical and detail-oriented guy. With that, he created several board designs that fell in love with the best surfers in the world who competed in the World Circuit, giving visibility to the brand, being recognized by the R Dot logo (Read: R dot in English) (R Point). It wasn't long before he launched his clothing line, becoming a benchmark in the international market. Rusty is one of the great international brands that contributed to the growth of the sport and is present in all four corners of the planet. In Brazil the brand arrived in 1995, brought by surfer and shaper Pedro Battaglin and since 1997 is part of the company Surf Co., a company that has total commitment to surfing and positions itself in a vanguard way in the market. The main focus has always been on investing in the best surfers around the world. Our team riders are our ambassadors. This is the essence of the “OUR KIND” campaign, which transmits the lifestyle of our ambassadors, bringing consumers closer to the brand. #OURKIND