Realness of Beauty

When your kit can change the faith of other beings, it all gets to a whole new level of consciousness. & Beauty becomes your weapon to fight against animal cruelty. It all started with our Founder, Floriana, who turned vegan because of the animal abuse happening within the beauty industry. As a true beautyaholic who loved to indulge in cult products, after years of research & frustration, she created a space where people can shop ethical beauty with their eyes shut - & all in one place. With animals at the core of everything that we do, our aim & biggest dream was to create something that would give back to our furry friends as much as possible.That's why we donate a percentage of every purchase to small, non-profit animal welfare organizations which help & rescue stray cats and dogs in need. Only 100% Vegan & certified Cruelty-free beauty products. & not just by any organization, but only those with the strictest compliance standards requiring a cut-off date & covering even the trickiest aspects of the European Regulation. We then only select products that are 100% vegan, no compromises. We are on a mission to help people switch to more conscious beauty products & trust us - we know it can get tough. That's why we have tried it all & we constantly test products to ensure only those with the highest quality standards make it to our selection. We mean - it has to be ethical but it also has to be good. We constantly monitor the CF status of all the brands we offer to make sure they stay certified and committed to fight animal testings over the years. If they don't renew their certification, we stop offering them right away. Same goes for possible product reformulations, if it doesn't stay vegan we gotta say bye!