Trendy Toys and Injection Molding: The "Industrial Magic" Behind the Detailed Restoration of Trendy Toy IPs

As an important part of the "Generation Z" economy, trendy toys have gradually become mainstream from a niche market and are deeply loved by the new generation of young people. After being popularized by "Ne Zha 2," leading Chinese trendy toy companies have joined hands with LK Plastics Machinery to shape dreams together and advance towards a market worth hundreds of billions.

In 2025, "Ne Zha 2" became a hit on the big screen, not only igniting a craze for domestic animation but also boosting a series of trendy toy derivatives. In this billion-dollar market trend, China's leading trendy toy company, Wise Trendy Toys, and Lijin Plastics Machinery formed a deep partnership, leveraging their manufacturing capabilities to bring the "Ne Zha" IP from the screen into the collections of millions of young people.

The person in charge of Wis潮玩 enterprise, Li Wenbo, frankly said: "What trendy toys compete on is 'speed' and 'precision' — the popularity of an IP fades quickly, and a 0.1mm difference in product details can be criticized by fans." Facing the industry pain points of "small batches, multiple categories, and rapid iteration," Wis chose to join hands with LK Plastics Machinery, putting 20 POTENZA series servo energy-saving injection molding machines into full production, increasing the blind box production capacity to 350 per hour, and improving the overall cost and efficiency by 25%-35%. "LK's injection molding machines are our 'wheels of fire'! They are the greatest confidence for us at Wis to commit to large clients, take on big orders, and ensure delivery."

Guangdong Wise Trendy Toy Intelligent Manufacturing Co., Ltd. is located in Shipai, Dongguan, which enjoys the reputation of "China's Trendy Toy Capital・Trendy Toy Center". It gathers a team of professional engineers to provide one-stop services for customers, from trendy toy research and development, design to production. In terms of product types, Wise Trendy Toy has a rich and diverse product line, capable of designing and producing action figures, blind boxes, and model series products. It has reached cooperation with industry giants such as Tencent, Alibaba, and JD.com, providing OEM products for them. Additionally, it has deep collaborations with well-known trendy toy brands like C4A, Ximeng, and Jinli Naqu, jointly creating many popular trendy toys that have sparked waves of buying frenzies in the market.

In 2023, Wesc潮玩 relied on Lekim injection molding machines to achieve rapid response to hot orders, with production lines operating efficiently 24 hours a day; in the month following the release of Ne Zha 2 in 2025, the company saw a surge in orders, with all production lines running at full capacity. Li Wenbo stated: "Lekim injection molding machines have always played a crucial role in our past production with their outstanding performance. The company currently has a factory covering 15,000 square meters, and the construction of a new factory in Shipai began in January this year, expected to officially start production around October. We will continue to deepen our cooperation with Lekim, leveraging its advanced equipment and technology to further expand production capacity, improve product quality, and achieve new heights in future earnings."

From a strong force in the toy industry to quickly becoming a leading toy company, where does WeiSi ChaoWan's confidence come from? Among these, the Liki POTENZA series servo energy-saving injection molding machines have played an indispensable role. Precision surpassing: ±0.01mm injection accuracy, even capable of perfectly replicating the "hair texture" of Ne Zha. Energy-saving black technology: 30%-50% reduction in energy consumption, with the saved costs feeding back into IP design innovation. Flexible production: multi-material co-injection, rapid mold change, orders received today can be put into trial production tomorrow!

As one of the earliest entrepreneurs to layout the trendy toy industry in the Guangdong-Hong Kong-Macao Greater Bay Area, Mr. Tan Jianjun's operation, including Guangdong Jiecheng and its multiple plastic products companies, successfully completed a "glorious transformation" from initial OEM production to the important phase of independent IP incubation, with the assistance of LK equipment.

Based on over a decade of in-depth cooperation with Lekang Plastics Machinery, more than 70 POTENZA series servo energy-saving injection molding machines have been invested, successfully transforming into a leading domestic trendy toy product manufacturer and building a complete industrial chain system. Guangdong Jiecheng Plastic Products Co., Ltd. has a 20,000㎡ production base, covering the entire process from independent research and development, mold manufacturing to production services, mastering more than ten types of material processes such as PVC and ABS, and passing ISO9001 and Disney DISNEY factory audit certification.

Guangdong Jiecheng and its affiliated companies jointly create products such as blind boxes and trendy toy figurines, which, backed by international IP collaborations with Disney, Bandai, and others, as well as channel advantages through partners like Miniso, have become a benchmark force in China's trendy toy industry. The entire product line undergoes multiple quality inspections, with an annual production capacity of over ten million pieces, showcasing the innovative strength of Chinese manufacturing.

In 2022, the country strongly supported the cultural and sports industries. Mr. Tan Jianjun keenly perceived the business opportunities of the Beijing Winter Olympics. Commissioned by clients, he needed to deliver tens of millions of "Bing Dwen Dwen" and "Shuey Rhon Rhon" Winter Olympics mascot IP products in a very short time while ensuring quality and quantity.

Time is pressing, and the task is arduous. At the critical moment, the advanced performance of Lijin injection molding machines ensured "zero defect" production. Tan Jianjun's team worked day and night, relying on the stable output of Lijin POTENZA series servo energy-saving injection molding machines, 300,000-grade GMP workshop + Lijin intelligent control system, with quality meeting medical-grade standards, successfully delivering over ten million "Bing Dwen Dwen". These adorable mascots sparked a buying frenzy upon release, receiving widespread acclaim from customers, and their reputation soared, becoming a super hit of the Winter Olympics.

Also taking this opportunity, Mr. Tan Jianjun achieved a significant breakthrough in his career, demonstrating a strong ability to accurately seize opportunities and execute efficient production. He stated, "Without the close cooperation of the upstream and downstream industrial chains, we would not be able to handle the immense fortune brought by the Winter Olympics!" It is precisely the outstanding performance and reliable quality of LK equipment that enable the company to have the strength and confidence to undertake such major project orders as the Winter Olympics, thereby opening up broader horizons for the company's development.

Ms. Liu Yingying, Vice President of LK Technology Group, stated: "Generation Z wants trendy play, but also green and speed! We are not just equipment suppliers, but also industry enablers who define the future of trendy play with intelligent manufacturing and technology."

Driven by the billion-dollar market size of the trendy toy industry, the newly upgraded LK ELETTRICA series of all-electric high-efficiency injection molding machines have been launched in the Chinese, ASEAN, and European and American markets. They are suitable for the "multi-cavity per mold" production of precision components such as blind boxes and building blocks; with a daily production capacity of over 100,000 pieces per mold, injection accuracy of ±0.01mm, a yield rate exceeding 99%, energy savings of 20%, and blind box production that is "fast, precise, and efficient."

Equipped with the "Cloud Injection Molding" intelligent management system, customer production capacity utilization can be increased by more than 25%, delivery cycles shortened by 40%, and global factories can be remotely monitored with a single mobile phone. We will redefine the new standards of intelligent green production for the "Z Generation", helping the trendy toy industry to reduce its carbon footprint.

Liki Plastics is redefining the boundaries of toy manufacturing with a dual-wheel drive of technological strength and service soft power. We are: precision control, 0.01mm mold clamping accuracy, the ultimate choice for detail enthusiasts. We are: efficiency kings, with a 50% to 75% increase in production capacity, ensuring IP hits never go out of style. We are: a global brand, offering 24-hour localized services, making overseas expansion worry-free.

Trendy toy battlefield, speed is the key! While the industry is still anxious about production capacity, companies like Weiss and Jiecheng have already taken the lead with Lekang injection molding machines. The next "Ne Zha-level" hit may just be born on your production line. In 2025, Lekang looks forward to shaping the future of the industry with more partners.

Lijin Plastics Machinery, giving shape to the world!