Let artificial intelligence enter thousands of households, China has pressed the acceleration key. The recently released "Special Action Plan for Boosting Consumption" clearly proposes to carry out the "Artificial Intelligence +" action, promoting "Artificial Intelligence + consumption", by opening up new high-growth consumption tracks in multiple dimensions, and pressing the acceleration key for cutting-edge technology to benefit people's livelihood.

At present, the implementation of AI in various industries and life scenarios often relies on vertical large models and agents to solve practical problems and generate real value. In this wave of AI applications, how can Chinese enterprises seize the initiative? How can they forge their own path?

On March 20th, Robam held the "Culinary Master Large Model Launch" at the AWE exhibition in Shanghai, declaring its mission to "Create the Most Down-to-Earth AI," in response to the national "AI + Consumption" strategy. It takes the lead in applying vertical large models in the highly complex field of cooking. Through the Culinary Master large model and the full-chain culinary ecosystem, Robam not only pioneers a new way of cooking, driving AI intelligence from the digital world into the physical world, but also exports the "Chinese Solution" of AI + consumption to the globe.

In his speech at the press conference, He Yadong, director and vice president of Boss Electric Appliances, stated that Boss Electric Appliances is an enterprise with a cooking belief, and will persist in creating the most down-to-earth AI, allowing more people to enjoy a healthy dietary life and fully savor the joy of cooking creation.

Food God Large Model Global Debut, Pioneering a New High-Growth Consumer Sector

In the many scenarios of "AI + consumption," cooking is a high-frequency, essential scenario with huge potential in human-computer interaction and vertical large model applications. As current consumers' demand for convenient, healthy, and personalized cooking continues to grow, AI + cooking may become the next high-growth consumer sector.

At this press conference, Boss Electric showcased the industry's first AI cooking large model "Food God". It is understood that the development of "Food God" combined a 2TB public and private knowledge base, as well as 46 years of accumulated cooking vertical field data from Boss Electric, while also integrating with DeepSeek. As an intelligent entity that goes beyond just "conversation", "Food God" can not only recommend recipes and guide users in cooking, but also generate health meal plans for users by recognizing their health status through facial recognition and analyzing medical examination reports. It can even mobilize all devices to assist users in completing the entire cooking process.

Dr. Zhou Haixin, vice president of Robam, stated, "Shishen" not only provides cooking assistance but also brings more cultural and emotional experiences to users. It can explain the cultural stories and nutritional knowledge behind cooking, and according to different festivals or occasions, recommend dishes and cooking methods with cultural characteristics, making cooking not just about preparing food, but also a cultural experience and emotional exchange.

During the demonstration at the launch, "Food God + Digital Kitchen Appliances" fully showcased a lifestyle enhanced by AI cooking: when you don't know what to make for breakfast, you can tell "Food God" what ingredients you have in the fridge, and it will recommend suitable recipes, coordinating with the full set of digital kitchen appliances. Through real-time announcements from the smart cooking speaker, automatic heat adjustment of the stove, and automatic stirring function of the cookware, it efficiently prepares a perfect meal. And when dining with friends, if you want to show off your cooking skills, you can also propose creative ideas to "Food God," and it will create a brand new recipe for you. In the scenario of a family of three, "Food God" can help mothers quickly understand the nutritional content of each meal and tailor a dietary plan for the family.

According to the introduction, "Culinary God" integrates 46 years of accumulated knowledge in Chinese cooking from Robam, proprietary recipe data, and real user behavior data, making its understanding of cooking far surpass that of general large models and many vertical large models, thus forming a data moat.

"Food God's" another major advantage is the full-chain product layout of Boss Electric, which deeply integrates the vertical large model with real cooking scenarios. "Food God" can control and link multiple kitchen appliances to complete more complex tasks. Currently, Boss Electric's full range of products can cover细分烹饪场景 before, during, and after cooking, laying a solid foundation for the implementation of the vertical large model on hardware. Note: The term "细分烹饪场景" was left in Chinese as it seems to be a specific term that may require further context for accurate translation. If you'd like it translated, please provide additional context or clarification.

Before the launch of "Food God", Robam had already introduced digital kitchen appliances equipped with AI cooking technology, achieving sales exceeding 3 billion yuan, successfully creating a business model sample for the implementation of vertical large models. With the implementation of "Food God" in digital kitchen appliances and other products, Robam will further bridge the two-way cycle between AI technology and application, realizing continuous innovation and upgrading of AI + cooking.

The Vertical Large Model in the Second Half, Creating a New Paradigm for Global AI Cooking

In the roundtable forum, the guests spoke freely about the application trends of vertical large models. Shenyang, a dual-appointed professor at the School of Journalism and the School of Artificial Intelligence at Tsinghua University, believes that although general large models have broad knowledge coverage, they often lack depth in professional scenarios. Vertical large models, which have a deeper understanding of industry-specific knowledge and the complexity of the physical world, will be the breakthrough point for the true implementation of AI technology.

Professor Zhang Junping from the School of Computer Science and Technology at Fudan University stated that Robam's practices in the field of intelligent agents are highly enlightening and distinctive. The developed Food God intelligent agent is "rooted in the principle that 'food is the first necessity of the people' and is closely related to the physical world of cooking," adhering to an open ecosystem, it has achieved a leap from "single-point intelligence" to "scene intelligence," creating a true technological engine for the prosperity of "artificial intelligence + food-related consumption."

Dr. Zhou Haixin believes that "Food God" is not just a digital assistant or digital butler, it can also connect with devices such as range hoods and steam ovens to help users complete more and more complex tasks in real life.

If the recently popular Manus intelligent agent is the digital butler of the virtual world, then "Food God" represents the next evolutionary direction of intelligent agents, which is to break down the barriers between the digital and physical worlds, providing great convenience for the production, manufacturing, and daily life of the entire society.

In the future, Boss Electric will also develop new products, services, and ecosystems based on the Food God, such as AI glasses, thoroughly transforming existing products into hardware with more characteristics of the artificial intelligence era. In terms of ecosystem construction, Boss Electric will join hands with fresh food supply chains and health institutions to create a highly efficient and collaborative industrial ecosystem, and establish the first vertical developer community for cooking, creating distinctive intelligent applications, and launching the Food God Model Creation Day.

As global lifestyle AI applications enter the deep water of implementation, the focus of technological competition has shifted from the AI models themselves to the evolution of application scenarios, moving from the digital world to the physical world. Robam, with its Food God large model as a fulcrum, not only pioneers a "high-growth new consumer track" of AI+ in China but also opens up greater possibilities for the application and implementation of AI in China.