This Time, China Star Aims to Win Again with Fuel Vehicles

- Car Thirteen Lines ID: wzhauto2023 -

On September 23rd, Geely's new "Oriental Aesthetics" edition was launched at the Mingsha Mountain in Dunhuang, China. The Xingrui "Oriental Aesthetics" edition starts at 98,700 yuan, and the Xingyue L "Oriental Aesthetics" edition starts at 147,700 yuan.

From Sanxingdui to "Only Green," from "Twelve Hours of the Canal" to Mogao Blue, Danqing, and Crescent Blue, each event and car color is a traceable cultural map. Centered around the "Cultural Tourism China Exploration Plan," it gradually connects regions, design, language, and technology. From the semantics of color to material craftsmanship, everything has its origins, research, and system.

As a result, China Star is facing an even tougher question: if intelligence is defined by new energy, where should the value boundary of fuel vehicles go? The all-new Oriental Yao did not shy away from this issue, deeply integrating Flyme Auto, installing the Xingrui AI cloud power into fuel vehicles, and making L2-level assisted driving a full-series capability, reinterpreting the intelligence of new energy with the engineering language of fuel. As industry standards become increasingly similar, is the market ready to redefine the value of a fuel vehicle?

China Star proves in three years that cultural dissemination must be continuous.

Many people may think that a brand can quickly gain popularity simply by embracing traditional Chinese culture. However, Geely's China Star has taken three years of practical action to carve out a completely different path of value and depth.

The China Star series spans from Sanxingdui to "Just This Green," from the Twelve Hours of the Grand Canal to Morse Code Masks, and travels from Yangzhou, Jining, and Cangzhou all the way to the Singing Sand Mountain in Dunhuang. The cultural journey of China Star remains steadily paced and orderly. China Star chooses to use the "Cultural Tourism China Exploration Plan" as its framework, using products as a medium to continuously combine traditional imagery with modern automotive language, treating each stop as an experimental ground for the fusion of culture and technology.

This time, the Dunhuang launch is just a natural step along the way. The new Chinese star, Dongfang Yao, takes the stage on the Mingsha Mountain, a sand dune that has witnessed countless visitors come and go, and now bears witness to a new expression of Eastern aesthetics. Prior to this, the new Chinese star, Dongfang Yao, debuted at the Chengdu Motor Show, emphasizing the Chinese standard, and in Xi'an, it integrated the three colors of Dunhuang. Every move serves the same logic of "high-value Chinese luxury."

If culture is merely a shell, it will ultimately become a disposable consumer symbol; but if culture is a system of language, it can become a bridge between products, brands, and consumers. The new Dongfang Yao from China Star showcases the charm of Chinese culture through authentic and layered product expression.

Just like the color of the car paint this time, the inspiration for Mogao Blue is hidden deep within the still vibrant murals of the Mogao Caves. It is a blue that can only be seen by looking up, the color concealed in the cave's coffered ceiling. The ancients polished lapis lazuli into mineral blue, layering it to create a sense of depth. This time, the new Dongfang Yaoxiang by China Star recreates that moment when sunlight streams into the cave, evoking a quiet and distant sense of space as it glimmers softly.

The color of the crescent moon spring is not actually blue; it is a natural hue formed by the blending of gray, green, and blue tones, shaped by wind, sand, and time between the sand dunes and the crescent spring. As for "danqing," it is derived from thousands of years of painting experience.

The contrast of red and blue is indeed a result of flipping through ancient texts in an attempt to understand.

The original meaning of the term "Danqing." This is the significance of why New Oriental chose to release it at the Singing Sand Dunes; it's not that culture is only discussed when arriving in Dunhuang, but rather that culture has already come here.

Break the weakness of fuel vehicles and supplement the shortcomings of new energy.

Fuel vehicles emphasize power, while electric vehicles emphasize intelligence. People seem to have a natural bias that fuel vehicles lag behind in intelligence. However, the all-new Dongfang Yao does not accept this notion.

The most intuitive change first comes from the car system. Flyme Auto breaks away from the inertia of "car system = iPad" and starts shaping intelligence from the architectural logic, with features like card-style interaction, sliding windows, multi-screen collaboration, and low-latency response. This makes the presentation of cabin information and operation paths resemble a customized mobile device. Every action passengers take, such as speaking, turning their heads, or tapping, receives a more logically coherent response from the system. This is the first layer of reconstruction, bringing the information interaction of fuel vehicles into an intelligent context.

But the real challenge lies in the second layer. Many discussions about intelligence stop at the cockpit, while the all-new Dongfang Yao from China Star makes power more intelligent. The power system of the all-new Dongfang Yao connects to the Xingrui AI large model, achieving real-time recognition and prediction of driving behavior. It not only adjusts the logic of the engine and transmission but also continuously learns the driver's operating rhythm, road condition preferences, and energy efficiency habits.

In simple terms, it adapts to the scenario ahead of the formation of your habits. This "cloud power" capability, originally an advantage of new energy vehicles in their three electric systems, now appears in a fuel vehicle equipped with a 2.0TD high-power turbocharged engine and an Aisin 8AT golden power combination, achieving a maximum power of 200KW and a maximum torque of 400N·m.

Similarly, this perception extends to the chassis and body control. When you actually drive this car, you'll find that its chassis response is neither as stable nor as sluggish as traditional fuel-powered cars. The phrase "easy to drive" might suffice to explain the effects brought by the CMA steer-by-wire chassis and the CCD variable damping system, but only those in the know truly understand the depth of the intricacies involved.

The all-new Dongfang Yao from China Star has entered the third form of intelligence, allowing fuel vehicles to possess adaptability for the first time. Looking back, the intelligence of the all-new Dongfang Yao was developed based on the real driving scenarios of Chinese users, creating an intelligent path that fuel vehicles can also follow independently. This path provides a contrasting experience through system coordination. This contrast is not meant to compete with new energy vehicles but to redefine the value boundaries of fuel vehicles.

China Star enables fuel vehicles to achieve equal strength in both fuel and electric power.

Based on the listing price of China's Xingquan New Oriental Yaoyao, it precisely targets the crucial and challenging price range of 100,000 to 200,000 yuan. The space for fuel vehicles in this price range is diminishing, yet China's Xingquan has achieved growth against the trend in this narrow window.

The reason is actually quite simple. Chinese Star allows consumers to realize that in the price range where fuel and electric vehicles are the same price, fuel cars can also achieve the same strength as electric vehicles, especially after intelligence has been redefined. This perceived difference becomes extremely apparent. In the past, L2 level assisted driving was merely a label for new energy vehicles; but now, Chinese Star's new Dongfang Yao uses the Qianli Haohan H3 solution, offering 128 TOPS computing power, 11 high-definition cameras, 3 millimeter-wave radars, and 12 ultrasonic radars as standard across the entire lineup. It achieves emergency braking at 120 km/h, automatic obstacle avoidance at 130 km/h, and covers all-scenario parking needs.

It is precisely this system strength that has allowed China Star to maintain its user base in the most challenging price segment. Research shows that for users in the 100,000 to 200,000 RMB range, the primary factors for purchasing a car are no longer price, but safety, stability, and comfort, with price ranking only fifth. This indicates that the consumer mindset of mainstream family users has shifted from "the cheaper, the better" to "reasonable price, reliable quality." They are looking for value for money.

The value for money is often hidden in those hard-to-articulate details. China Star has translated this entire set of mainstream real needs into product language, reflected in every touchpoint of the new Oriental Yao. It can be seen that China Star has turned what were once high-end features into standard configurations. They have solidly worked on dimensions such as safety, intelligence, space, comfort, and environmental protection, turning intelligence, safety, and driving control into everyday experiences, honing what consumers need most bit by bit.

This is why, in the wave of new energy, the all-new Dongfang Yao can be clearly seen. It's not because it said something different, but because it achieved what others overlooked.

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