The New Era of the "Top Three" Central Enterprise Automakers Begins, Five-Year Blueprint Unveiled

On the first day of August, Yipai Technology, the emerging tech division under Dongfeng Motor, officially unveiled its grand strategic plan. At this launch event, the helm of Dongfeng Motor personally attended and once again reiterated Dongfeng’s brilliant vision for the future.

Meanwhile, on the same day in another corner, Qiu Xiandong, newly elected as the Party Secretary of China FAW, also presented his ambitious blueprint for the next five years.

At an internal meeting of the Chang'an Group, senior executives gathered together, taking the elevation of political awareness and the strengthening of ideological understanding as their foundation. With forward-looking thinking, strategic vision, and a global perspective, they meticulously crafted the blueprint for the group's “15th Five-Year Plan.” They remain steadfastly committed to the strategic goals for 2030, vowing to use technological innovation as the driving force to cultivate new productivity and steadily advance the group towards a path of high-quality development.

The atmosphere of the meeting was both serious and enthusiastic. The participants all expressed their commitment to strictly uphold the high standards of the "Four Acts of Courage" and the "Four Strive for Excellence, Set Examples," and to accelerate the advancement of the three grand initiatives: "Shangri-La" for new energy, "Beidou Tianshu" for intelligentization, and "Haina Baichuan" for globalization, through concrete actions. They will continue to refine the three major automotive brands—Avatr, Deepal, and Changan—as well as the component brand of Chenzhi Group, fully integrate premium resources from central enterprises, and make every effort to build a world-class automotive group with global competitiveness and independent intellectual property rights. This effort is not only aimed at supporting Chongqing in establishing the "33618" modern manufacturing industry cluster system and becoming the "Capital of Intelligent Connected New Energy Vehicles," but also to contribute new strength to the realization of China’s dream of becoming an automotive powerhouse and to the process of Chinese modernization.

Two days ago, on the afternoon of July 30th, from 2:08 PM to 3:04 PM, China’s third-largest state-owned automobile enterprise—China Changan Automobile Group—held its first-ever media communication event since its establishment.

Zhu Huarong, the Chairman and Party Secretary of New Changan, introduced the glorious history and future vision of China Changan Automobile Group to the attending media with great enthusiasm and detailed language. His words were filled with pride and anticipation. He clearly stated that the strategic positioning and goal of China Changan Automobile is to build a world-class automotive group with global competitiveness and independent intellectual property rights.

Chairman Zhu Huarong spoke with firm and powerful words, announcing that by 2030, Changan Automobile’s vehicle production and sales scale will strive to reach the grand milestone of 5 million units. This ambitious goal stems from the persistence and resilience ingrained in the people of Changan Automobile. At the same time, he revealed that the sales proportion of new energy vehicles will exceed 60%, and the sales proportion in overseas markets will also surpass 30%. "We must work hard to advance and rank among the top ten global automotive brands, becoming a truly world-class automobile brand." Zhu Huarong’s words are filled with boundless hope for the future.

Over the next five years, China Changan Automobile Group will launch more than 50 new energy products for the global market, including more than seven global blockbuster models with annual sales exceeding 300,000 units. They will build a comprehensive matrix of new energy and brand spectrum, continuously developing the three major brands: Avita, Deep Blue, and Changan, across both new energy and traditional fuel vehicle sectors. Zhu Huarong understands that despite the surging wave of new energy vehicles, the global market for fuel vehicles remains substantial. Additionally, they will strengthen the layout of emerging industries in forward-looking technology and industry, laying a solid foundation for the long-term development of the enterprise.

In the next decade, China Changan Automobile Group will invest up to 200 billion yuan in the new automobile sector and add 10,000 new technological innovation talents, achieving a magnificent transformation from technological exploration to product commercialization. They anticipate that total vehicle sales, intelligent connected new energy vehicle sales, self-owned brand sales, self-owned brand intelligent connected new energy vehicle sales, and overseas market sales will each exceed 5 million, 3 million, 2 million, 1.5 million, and 700,000 units, respectively. At the same time, they also hope that the average income growth rate of employees will continue to surpass the average level of central state-owned enterprises, so that every Changan employee can share in the dividends of the company’s development.

Turning our attention back to August 1st, Qiu Xiandong, the newly elected Party Secretary and Chairman of China FAW, spoke with a firm and powerful voice as he presented the "Six Surpasses" goals for the next five years on behalf of the new Party Committee of China FAW.

At the 15th Party Congress of China FAW Group Corporation, which opened on July 31st, Chairman Qiu Xiandong clearly outlined the goals for the next five years in his main report: They will adhere to "one positioning," aiming to accomplish the main tasks of the key adjustment period within about three years, and then spend another two years to fully consolidate the foundation for transformation and achieve new breakthroughs in development. By 2030, they strive to achieve the grand objectives of “six major indicators exceeding targets,” attain “five leading positions” in industrial foundation, and reach “five world-class standards” in operational management.

The "one positioning" refers to: unwaveringly building China FAW into a world-class mobility technology company that continuously creates value with innovative products and services. The "five leaderships" refer to: achieving industry-leading levels in value creation, technological innovation, product and service provision, intelligent manufacturing and smart operations, as well as the integrity, advancement, and security of the industrial and supply chains. As for the "five world-class standards," they refer to reaching top central SOE levels in comprehensive and strict Party governance, modern corporate governance, personnel and organizational capability, pioneering cultural leadership, and social responsibility fulfillment—thus providing a solid strategic guarantee for building a world-class enterprise.

Time flies. Tracing back to October 26th nine months ago, the 10th Party Congress of the Communist Party of China Dongfeng Motor Corporation was grandly held in Wuhan. Yang Qing, the newly elected Party Secretary and Chairman of Dongfeng Motor, proposed the development goals for the next five years at the conference: they aim to focus on achieving three leaps and one renewal.

In terms of the transition to new energy, Dongfeng Motor will adhere to a dual emphasis on both passenger vehicles and commercial vehicles, coordinate the development of both self-owned and joint venture brands, and accelerate the pace of its new energy business. Building on the achievement of the goal of one million self-owned new energy vehicles, the company will further accelerate the growth of new energy vehicle sales, strive to reach the target of three million units, drive the company’s total sales back to the four-million mark, and endeavor to achieve even higher goals.

Observer of central state-owned enterprises Niu Yilong analyzed that the future five-year plan proposed by Dongfeng Motor Party Congress should span from 2024 to 2029. If FAW and Changan both target 5 million vehicles, then at the critical point of 2030, Dongfeng Motor's "effort to challenge higher goals" will undoubtedly be a vigorous push towards the 5 million vehicle mark.

In terms of intelligent transformation, Dongfeng Motor will adhere to a "self-development + co-creation" fully controllable model, accelerating the mastery and industrialization of key technologies and core resources. They aim for their intelligent driving capabilities to rank among the top three in the industry, and for their smart cockpit to enter the industry's first echelon. At the same time, they are committed to integrating vehicles, roads, and cloud, achieving full-scenario applications, and enabling advanced intelligent driving technologies to take the lead in large-scale mass production, thereby gaining a decisive edge in the new arena of intelligentization.

In terms of internationalization, Dongfeng Motor will accelerate the strategic deployment of its overseas business and enhance its international capabilities in marketing, commerce, branding, talent, and operations. They emphasize both scale efficiency and risk control, striving to boost overseas sales to a new milestone of one million units.

A new direction means that Dongfeng Motor will better coordinate the development of its business and employees, driving a brand-new Dongfeng forward. They look forward to forming a new pattern in their business, accelerating the construction of a green, intelligent, and electrified Dongfeng, a Dongfeng with high-level technological self-reliance and strength, and a Dongfeng that continuously creates value for customers. At the same time, they hope employees can achieve new development by fully establishing new concepts, shaping new capabilities, demonstrating new achievements, and presenting a new image. They look forward to co-creating and sharing with employees to reach new heights, making Dongfeng an ideal place for pursuing dreams and shining brightly.