The 3rd China Kitchen Air Conditioners Industry Summit Forum will be held in Beijing on March 31st!

As the consumption structure continues to optimize and quality demand becomes the core driving force in the market, China's home appliance market has fully entered a new era dominated by quality upgrades. Kitchen air conditioners, as a typical representative of quality home appliances, are at the forefront of this时代. With the country's active promotion of consumption upgrades and strong policies to boost consumption, kitchen air conditioners will usher in unprecedented development opportunities, expected to accelerate into the fast lane of popularization by 2025, becoming the "new standard" for kitchen spaces.

Against the backdrop of this era, the 3rd China Kitchen Air Conditioning Industry Summit Forum will be grandly launched on March 31 at the Beijing Kuntai Hotel. Hosted by Modern Home Appliance Media and co-organized by GfK Market Consulting (China) Co., Ltd., the forum has garnered strong support from numerous leading brands in the industry. Featuring a rich and tightly scheduled agenda, the forum covers multiple core segments, with numerous highlights.

At the summit, GfK China will release the重磅 "2025 China Kitchen Air Conditioner Consumer Guidance White Paper," which covers a comprehensive analysis of the kitchen air conditioner market,打通 the channels and consumer chain, and addresses bottlenecks in development, providing precise guidance for enterprises to seize development opportunities. This is of great significance to the entire industry and consumers.

As the chief sponsoring brand, Midea will also release a high-temperature kitchen solution at the forum, showcasing industry-leading technological achievements and providing reference for product innovation in enterprises. As a strategic partner of the summit, Haier will bring innovative kitchen scene air solutions to the event. Westinghouse Kitchen Air Conditioning will also launch new products, sharing its innovative achievements in the kitchen air conditioning field with the industry.

Consumer cognition, market breakthroughs, and industrial collaboration are key topics of this forum. In the roundtable discussion titled "Cognitive Breakthrough: Creating New Kitchen Consumption Paradigms," industry experts will jointly explore how to enhance consumers' awareness and acceptance of kitchen air conditioners, innovate consumption models, and expand market spaces. The theme release on "Guidance for Promoting Kitchen Air Conditioners through New Media" will follow the trend of the times, share practical experiences in new media marketing, and help businesses accurately reach their target customer groups.

"Winning the Battle for Kitchen Air Conditioners" roundtable forum will delve into customized product services and market implementation strategies, addressing practical operational challenges for businesses.

In the current fiercely competitive market environment, the development of the kitchen air conditioning industry is inseparable from the collaborative cooperation of upstream and downstream enterprises in the industrial chain. This collaboration is extremely important for enhancing the overall market competitiveness of the kitchen air conditioning category and achieving sustainable development of the industry. Therefore, the roundtable forum on "Industrial Collaboration, Driving the Leap in Market Competitiveness of the Kitchen Air Conditioning Category" is also highly anticipated.

Other than Midea and Haier, key brands in the kitchen air conditioner segment such as XiaoYang, Westinghouse, Panasonic, Daikin, Thomson, Aupu, and Merkury, as well as cross-industry participant Beiqi Foton, are also promoting and supporting units of this year's kitchen air conditioner industry summit. They will deeply participate in forum discussions on aspects such as consumer awareness enhancement, market marketing implementation, product innovation, and industrial collaboration, sharing innovative ideas with the industry.

Leaders from the China Household Electrical Appliances Commercial Association, China Household Electrical Appliances Service and Maintenance Association, Standards Institute of China Household Electric Appliance Research Institute, Indoor Purification Service Committee of China Building Materials Circulation Association, Environmental Art Branch of China Building Decoration Association, Beijing Architectural Design and Construction Enterprise Association, and representatives from new media platforms such as Kuaishou and Xiaohongshu will participate in the conference from various perspectives to contribute ideas and suggestions for the development of the kitchen air conditioning industry.

It is worth mentioning that the "Hundred Cities, Thousand Stores" Kitchen Air Conditioner Scenario Experience Marketing Excellence Case Collection Campaign will also be officially launched at the summit. This initiative aims to continuously uncover innovative practices in kitchen air conditioner brand terminals, creating replicable benchmark models to drive the successful implementation of kitchen air conditioners. Additionally, the "Kitchen New Standard—Top Recommended Kitchen Air Conditioner Brands" will be unveiled to honor industry leaders, encouraging more companies to focus on innovation, continuously improve product quality and service standards, and build a strong reputation.

The kitchen air conditioning supply chain win-win cooperation and industry club will also be officially established during the conference, creating a long-term and stable communication platform. This will further strengthen the connections and collaborations among enterprises within the industry, inject new vitality into industry development, and promote the healthy growth of the industry ecosystem.

This high-level forum is not only an industry event but also an important opportunity to promote the development of the kitchen air conditioning industry. It is believed that through the exchange of ideas and experiences at this forum, all parties in the industry will reach a consensus, move forward hand in hand, and inject strong momentum into the industry with diverse synergistic forces, enhancing the level of industry development. Together, they will build a new pattern and ecosystem for the industry's development, opening a new chapter of high-quality development in the kitchen air conditioning industry.

We look forward to gathering with industry colleagues at the Third Kitchen Air Conditioning Industry Summit Forum to celebrate this grand event.