Tech-Driven Success Sells Worldwide: Decoding the Industry-Leading Secrets of Haitian Plastics Machinery

In recent years, the injection molding machine industry has shown steady growth in both the global and Chinese markets. According to statistics and forecasts from QYR (Qianzhan Intelligence), the global injection molding machine market reached sales of USD 9.88 billion in 2024 and is expected to reach USD 10.89 billion by 2031, with a compound annual growth rate (CAGR) of 1.4% (2025-2031). This growth is mainly attributed to the increasing demand for plastic products in industries such as automotive, electronics, home appliances, and packaging. In particular, emerging fields such as new energy vehicles and biodegradable plastics have brought new growth opportunities to the injection molding machine market.

As one of the world's largest producers of injection molding machines, China manufactures over 200,000 units annually, accounting for more than 30% of the market share. The competitive landscape of the global injection molding machine industry has also undergone significant changes. After years of growth, domestic companies now hold strong competitiveness in the mid-to-high-end market, with some brands even establishing a profound influence in major regions worldwide.

Among them, Haitian is a shining name.

Source: Haitian Plastics Machinery

So, what are the secrets behind Haitian Plastics Machinery's ability to stand out among its peers?

1. Technological Leadership Drives Haitian Plastics Machinery to Sell Well Globally

Technological leadership is Haitian Plastics Machinery's fundamental strategy for establishing a foothold in the market.

As Zhang Jingzhang, founder of Haitian Group, said: "While others are still observing, we have already captured the market." This acuity was vividly demonstrated in the servo energy-saving technology revolution: when the global plastic machinery industry was still dominated by traditional hydraulic machines, Haitian successfully developed the first generation of energy-saving injection molding machines (servo) in 2001, seizing the technological high ground. A few years later, more and more companies began to develop similar products, even prompting many foreign plastic machine suppliers to follow suit.

Currently, the Haitian JU 5 series, as the upgraded successor of Haitian’s two-platen injection molding machines, is equipped with flexible open integrated functions. The entire series comes with the "Pipe Factory 2.0" intelligent management software, which maximizes fulfillment of customers’ one-stop needs for automation and intelligent manufacturing. In addition, it can be adapted to the latest international standard interfaces according to requirements, allowing customers to freely choose automation integration equipment and MES partners, and enabling interconnection and interaction among multiple devices and platforms centered on the injection molding machine, thus enjoying open integration. Whether it is high-precision automotive components, high surface quality parts for the home appliance industry, or large items such as turnover boxes or garbage sorting bins for the logistics and consumer goods industries, the JU 5 series two-platen machines can provide the best solutions.

Figure JU 5 Series Two-Platen Machine (Image source: Haitian Plastics Machinery)

The MA 5 servo energy-saving injection molding machine exemplifies energy-saving and intelligent equipment. Its entire series features advanced performance, optimizing every aspect from injection components to plasticizing components and mold clamping structure. It is equipped with multiple intelligent functions that enhance efficiency while fully satisfying customers' personalized and flexible production requirements. The newly upgraded electric pre-plasticizing device, combined with the latest energy-saving and information technology, makes the injection molding process more energy-efficient (saving 20-40%) and more efficient, creating a new intelligent injection molding ecosystem.

Figure MA 5 Servo Energy-saving Injection Molding Machine (Source: Haitian Plastics Machinery)

II. Cost-Performance Advantage: Another Key to the Global Popularity of Haitian Injection Molding Machines

Apart from product leadership, excellent cost-effectiveness is also one of the key reasons why Haitian injection molding machines are popular worldwide.

In the global plastic machinery manufacturing field, Haitian Plastics Machinery has built an unparalleled cost-performance advantage with its product philosophy of "Technology at its Best." This advantage stems from Haitian's unique approach: independent cost reduction research and development, efficiency gains from economies of scale, and value-added localized services. By integrating international research resources with domestic manufacturing advantages, Haitian Plastics Machinery has successfully popularized high-end technology, enabling global customers to obtain exceptional performance at reasonable prices.

Taking the overall machine energy consumption as an example, in order to develop more energy-efficient and high-performance injection molding equipment, Haitian Plastic Machinery has collaborated with Haitian Drive, a subsidiary of Haitian Group, to carry out independent customized research and development on the servo motor and its driver power system according to the application conditions of injection molding machines. They continuously promote technological upgrades to enhance the energy-saving and consumption-reducing capabilities of injection molding machines.

The characteristic of "uncompromising performance and more affordable price" has enabled Haitian to remain the global sales champion for 14 consecutive years.

3. Global Cultivation: Haitian Casting the Light of Chinese Brands

Haitian also has a highly praised aspect: the significant achievements of its globalization strategy.

Haitian began overseas direct investment in 2001 and has since established overseas subsidiaries in 10 countries, covering 9 regions: the Middle East (Turkey), South America (Brazil), North America (Mexico), Europe (Germany, Serbia), East Asia (Japan), South Asia (India), and Southeast Asia (Vietnam, Indonesia, Thailand). Globally, it has more than 60 sales and service partners. Overseas sales revenue increased from 312 million RMB in 2001 to over 6 billion RMB in 2024, a growth of nearly 20 times, marking significant progress in globalization.

Figure: Mexico New Factory (Source: Haitian Plastics Machinery)

The "localized production + globalized service" model has effectively solved the problems of long delivery cycles and difficult after-sales service for electromechanical products in the international market, enabling Haitian products to quickly respond to customer needs worldwide. In the process of globalization, Haitian has fully leveraged both domestic and international markets and resources, forming a dual-circulation development pattern.

Top of the "Top 40 Comprehensive Strength Enterprises in China's Plastic Machinery Manufacturing Industry" list and champion of the "Top 18 Enterprises in China's Plastic Injection Molding Machine Industry"—these accolades represent the past of Haitian Plastics Machinery. Standing at a new starting point for development, Haitian Plastics Machinery will continue to uphold the innovation-driven development concept and deepen its global strategic layout. Let us look forward to this leader in the Chinese plastic machinery industry taking more Chinese brands onto the international high-end plastic machinery stage in the future.

Haitian Plastics Machinery Group Co., Ltd.

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