Shangjie h5 writes a challenge to the chinese automotive industry

On August 25th, when Yu Chengdong announced the pre-sale price of the Shangjie H5 starting at 169,800 yuan with the word "explosive," the cheers from the audience held more than one meaning.

The first significant point is that the consumer market has gained another affordable and powerful model, excelling in intelligence, chassis, and craftsmanship.

The second significant aspect is that China's leading technology giant is collaborating wholeheartedly for the first time with the vehicle group that has the deepest experience in automobile manufacturing.

The third level of significance is that China's best automotive technology is spreading to mainstream price ranges, promoting the inclusive and equitable distribution of technology.

Since ancient times, pioneers in technology have excelled in breaking boundaries, while those who promote universal benefits have been adept at upholding and disseminating these advancements. From the perspective of universal technological equity, promoting widespread benefits is more challenging, but it also offers broader prospects.

After the pre-sale of the Shangjie H5 began, orders surged, surpassing 50,000 units in 18 hours.

The much-anticipated Shangjie H5 was launched on September 23rd, revealing its official price.

Behind a series of dazzling numbers, the significance of Shangjie H5 exceeds the imagination of many. It represents the collaboration of two leading enterprises, jointly advancing the latest automotive technology to reach the broadest consumer base.

Entering the mainstream price range, the Shangjie H5 holds strategic significance not only for both Huawei and SAIC, but also for the advancement of China's automotive industry.

Cutting-edge technology moving from elite circles to the general public is difficult!

Redefining a mature market segment is difficult, indeed difficult!

However, Chinese automobiles are taking on challenges with determination and have written a declaration of war.

China's two leading companies jointly conquer a peak that other car manufacturers worldwide dare not challenge!

The origin of a powerful partnership, two leading companies joining forces.

"This is a powerful alliance between two firsts!" Many industry insiders expressed such sentiments after the H5 presale in the fashion world began.

Huawei is a leading company in intelligent technology and a leader in the supply chain in China. HarmonyOS Intelligent Driving also assists as a partner to vehicle manufacturers.

SAIC is the automotive group with the highest cumulative production and sales volume in China, possessing profound expertise in vehicle manufacturing and whole vehicle definition.

When "the first" joins hands with "the first," they are bound to create the most dazzling sparks.

From Shangjie H5, we can count innumerable "ceilings" and "leads."

When it comes to domestic driver assistance systems, both professionals and car owners first think of Huawei's expertise as being at the "top level." Now, the latest HUAWEI ADS 4 undoubtedly represents the pinnacle of the industry.

In the field of smart cockpits, the HarmonyOS cockpit is recognized by the industry and consumers as the pinnacle of in-car systems, thanks to its silky-smooth operation, user-friendly design, and the Xiao Yi voice assistant with a large model that "understands cars and understands you better."

As a new energy vehicle, the Shangjie H5 inevitably places emphasis on electric drive and energy consumption. The pure electric version has a CLTC electricity consumption of 13.4 kWh per 100 kilometers, while the extended-range version has a CLTC fuel consumption of 4.44 liters per 100 kilometers, both of which are at the advanced level in the industry.

Originally regarded as a focus for traditional cars, sports handling is also emphasized in the Shangjie H5, aiming for high standards: the HUAWEI XMOTION digital chassis engine, empowered by SAIC's 70 years of chassis development experience, endows the new car with excellent chassis performance, ensuring it is safe, easy to drive, and sufficiently comfortable.

From fuel vehicles and traditional new energy vehicles to emerging forces, the three layers have been broken by the Shangjie H5, achieving "one car breaking three circles." This is due to the synergy between Huawei and SAIC behind the Shangjie H5, integrating the solid chassis foundation, excellent handling stability, and quiet comfort NVH of traditional luxury fuel vehicles with the pure electric drive and high performance of new energy vehicles, as well as the intelligent cockpit and intelligent driving experience of emerging forces, merging the three categories of performance experiences into one.

"The event, with a vivid video, explained that the LOGO of Shangjie is a transformed combination of the letters S and H, representing both the partnership between SAIC and Huawei and the abbreviation of its base location, Shanghai. This wonderful connection also indicates that Shangjie H5 is 'born extraordinary.' Furthermore, the hexagonal outer frame of the LOGO suggests that it will be a 'hexagonal warrior' with no weaknesses."

Comprehensive strength, redefining the new standard for B-segment SUVs.

A famous saying in the automotive industry is "Producing a few supercars is certainly high-end, but making a large number of mainstream-priced cars is truly wise."

The strategic significance of the Shangjie H5 is reflected in its goal—positioned in the mainstream price range, while its body dimensions are those of a B-segment SUV. We can confidently conclude that the Shangjie H5 has successfully redefined the new standard for B-segment SUVs with its comprehensive capabilities.

The B-segment SUVs were once a market segment defined by joint venture products such as Highlander and Edge. They demand comprehensive features from automotive products, making them almost "bucket cars." Therefore, B-segment SUVs have become pillar products and defining models for their respective automotive brands.

Don't think that the Shangjie H5 is on par with the powerful joint venture B-segment SUVs. In the new phase, B-segment SUVs have been given new requirements. The real goal of the Shangjie H5 is to achieve disruptive innovation and redefine its concept.

B-segment SUV needs to be convenient and safe. The assisted driving of the Shangjie H5 expands the boundaries of safety, which is the mission of B-segment SUVs in the new stage.

Huawei ADS 4, as a leader in assisted driving, utilizes a multi-sensor fusion approach, including the class-exclusive 192-line LiDAR, to make travel with the Shangjie H5 more convenient, efficient, and worry-free. Moreover, the safety redundancy provided by multi-sensor fusion and Huawei's deep expertise offers "safe and reliable intelligent assisted driving," elevating active safety to a new level.

Compared to the B-segment SUVs of the previous era, the passive safety of the Shangjie H5 has also made significant progress. With a "nine horizontal and five vertical" structure, the proportion of high-strength steel exceeds 84%.

The B-segment SUV can take users to explore poetry and distant places. The Shangjie H5 offers greater range and more efficient energy consumption, which are attributes that a B-segment SUV should have in the new phase.

The Shangjie H5 offers two power options: pure electric and range-extended. The range-extended version has a CLTC pure electric range of 235 km and a comprehensive range of 1360 km; the pure electric version has a maximum CLTC range of 655 km.

The B-segment SUV demands a spacious interior and high load capacity. The Shangjie H5 not only emphasizes the traditional cabin and cargo space but also utilizes the front trunk as an extended space for the new generation of B-segment SUVs.

Due to the optimization of the overall vehicle design and the advantageous layout characteristics of the new energy vehicle, the Shangjie H5 features an ultra-large trunk capacity of 601 liters, capable of accommodating 3 28-inch checked luggage, 1 20-inch carry-on luggage, and 2 large handbags simultaneously. The front trunk of the all-electric version boasts a capacity of 124 liters and supports Knock-Knock double-tap opening.

B-class SUVs require outstanding comfort. The Shangjie H5 not only enhances comfort at the hardware level such as seats, but also strengthens software comfort with tech-savvy smart cockpit interaction features.

If the demands of a traditional B-class SUV are compared to a "bucket car," then the Shangjie H5 aims not only to inherit the characteristic of "having no shortcomings" but also to achieve "perfection in all aspects," ensuring that "all are long planks."

From the consumer's perspective, the disruptive reshaping of the B-segment SUV market lies in this "well-rounded" "all-long-board performance" matched with an extremely attractive price, creating a sense of exceptional value, which also provides the Shangjie H5 with great market potential.

The purpose of wholehearted dedication is to promote the universal benefit of technology.

A heavyweight model has a tactical significance of gaining market share for its own brand, and a strategic significance of setting a new benchmark for the entire industry.

If tactical significance is based on one's own brand, "for me"; then strategic significance is based on the national or even global level, "for us".

For consumers: Shangjie H5 declares that cutting-edge technology should be universally accessible and equitable, bringing unprecedented intelligence and safety into every household.

The price of 169,800 yuan is a small step for Shangjie H5, but a giant leap for promoting technological inclusivity in the Chinese automotive industry.

Under the premise of highly competitive pricing, Shangjie H5 also offers multiple benefits to users. In addition to enjoying premium gifts worth tens of thousands upon placing an order, users can unlock cash benefits of up to 3,000 yuan. The cumulative number of orders is linked to additional subsidies: 50,000 units receive a subsidy of 50 million yuan, 100,000 units receive a subsidy of 200 million yuan, and 150,000 units receive a subsidy of 450 million yuan, demonstrating genuine sincerity.

For the industry: The Shangjie H5 proves that Chinese cars have the ability to reshape the niche market.

Shangjie H5 not only presented the mainstream market with a new model of a "car for everyone," but also prompted the industry to rethink the definition standards of "versatility."

Previously, the mainstream price segments in the Chinese automobile market were not defined. Those that could be defined were often either the cheapest pure electric commuter cars priced at 50,000 to 80,000 yuan or even lower, or the high-end new energy market monopolized by new forces, priced over 300,000 yuan.

Some brands have attempted to penetrate the mainstream price range of 100,000 to 200,000 yuan with their smart models, but ultimately, they struggle to represent "the best smart technology + the deepest car manufacturing experience" in China. Now, the Shangjie H5 truly fills this gap, with a significance beyond most people's imagination.

American science fiction writer Arthur C. Clarke once said, "Any sufficiently advanced technology is indistinguishable from magic." Technology that benefits everyone reaches the pinnacle of sanctity. The technology of Shangjie H5 aims for equality and inclusivity, and the dawn is already breaking.